Question 1

International guerrilla marketing programs begin with the identification of consumer touch points.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following terms describe individuals who assist in the international communication process and who speak the native language of a host country?

Accepted Answer

A)  Translators 
B)  Communication specialists 
C)  Cross-cultural specialists 
D)  Cultural intermediaries 
E)  Cultural assimilators 
A)  Translators 
B)  Communication specialists 
C)  Cross-cultural specialists 
D)  Cultural intermediaries 
E)  Cultural assimilators

Question 3

A creative brief includes all of the following except:

Accepted Answer

A)  Advertising objective 
B)  Target audience 
C)  Advertising budget 
D)  Advertising message 
E)  Legal restrictions 
A)  Advertising objective 
B)  Target audience 
C)  Advertising budget 
D)  Advertising message 
E)  Legal restrictions

Question 4

Any medium that carries a message is referred to as which of the following?

Accepted Answer

A)  Transmission device 
B)  Listening device 
C)  Receiver tactic 
D)  Sender characteristic 
E)  Noise program 
A)  Transmission device 
B)  Listening device 
C)  Receiver tactic 
D)  Sender characteristic 
E)  Noise program

Question 5

Which of the following are employees who examine messages and prepare individuals for interactions with members of other countries?

Accepted Answer

A)  Translators 
B)  Communication specialists 
C)  Cross-cultural specialists 
D)  Cultural intermediaries 
E)  Cultural assimilators 
A)  Translators 
B)  Communication specialists 
C)  Cross-cultural specialists 
D)  Cultural intermediaries 
E)  Cultural assimilators

Question 6

Advertisements in countries with high levels of uncertainty avoidance tend to be highly structured and contain a great deal of information and detail.

Accepted Answer

A) True 
 B)False

Question 7

The two factors that have influenced media selection in international markets over the past decade include:

Accepted Answer

A)  Creative theme and media availability 
B)  Social networking and import regulations 
C)  The price for advertising time and the demand for evidence of program effectiveness 
D)  Emerging market technologies and import regulations 
E)  Creative briefs and technological support 
A)  Creative theme and media availability 
B)  Social networking and import regulations 
C)  The price for advertising time and the demand for evidence of program effectiveness 
D)  Emerging market technologies and import regulations 
E)  Creative briefs and technological support

Question 8

Emotions and distractions are individual differences that create barriers to communication.

Accepted Answer

A) True 
 B)False

Question 9

Describe how the following factors influence communication in high- vs.low-context cultures: meaning of words,nonverbal communication,symbolism,use of data,descriptions,and status of speaker.Compare and contrast how these factors differ in each culture.

Accepted Answer

In high-context cultures, meaning of wor

Question 10

In high-context cultures,international marketers rely heavily on symbolism when sending marketing messages.

Accepted Answer

A) True 
 B)False

Question 11

The concept of interest,laughing,and remembering ties to which advertising appeal?

Accepted Answer

A)  Fear 
B)  Controversy 
C)  Humor 
D)  Scarcity 
E)  Recall 
A)  Fear 
B)  Controversy 
C)  Humor 
D)  Scarcity 
E)  Recall

Question 12

A message strategy is the primary tactic or approach used to deliver the key idea in advertisement.

Accepted Answer

A) True 
 B)False

Question 13

The most complicated method for creating an international advertising budget is the objective and task method.

Accepted Answer

A) True 
 B)False

Question 14

International advertising objectives include all of the following except:

Accepted Answer

A)  Create brand awareness 
B)  Build or improve brand image 
C)  Provide information 
D)  Changing economic conditions in a region 
E)  Encourage consumer action 
A)  Create brand awareness 
B)  Build or improve brand image 
C)  Provide information 
D)  Changing economic conditions in a region 
E)  Encourage consumer action

Question 15

Popular international advertising message appeals include all of the following except:

Accepted Answer

A)  Fear 
B)  Creative 
C)  Humor 
D)  Sex/sensuality 
E)  Scarcity 
A)  Fear 
B)  Creative 
C)  Humor 
D)  Sex/sensuality 
E)  Scarcity

Question 16

One common criticism of international advertising is that advertising overemphasizes materialism.

Accepted Answer

A) True 
 B)False

Question 17

A pulsating advertising format features advertisements throughout the year,with bursts during key seasons.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following suggests that a message need only be viewed once if the consumer or business is ready to buy?

Accepted Answer

A)  Primary theory 
B)  Recency theory 
C)  One-exposure hypothesis 
D)  Single-communication theory 
E)  Single-message theory 
A)  Primary theory 
B)  Recency theory 
C)  One-exposure hypothesis 
D)  Single-communication theory 
E)  Single-message theory

Question 19

Failure to make contact can make some international customers feel suspicious of a sender.

Accepted Answer

A) True 
 B)False

Question 20

Recency theory suggests that it takes three encounters with a message before a viewer will notice and recall it.

Accepted Answer

A) True 
 B)False

International guerrilla marketing programs begin with the identification of consumer touch points.

Which of the following terms describe individuals who assist in the international communication process and who speak the native language of a host country?

A creative brief includes all of the following except:

Any medium that carries a message is referred to as which of the following?

Which of the following are employees who examine messages and prepare individuals for interactions with members of other countries?

Advertisements in countries with high levels of uncertainty avoidance tend to be highly structured and contain a great deal of information and detail.

The two factors that have influenced media selection in international markets over the past decade include:

Emotions and distractions are individual differences that create barriers to communication.

Describe how the following factors influence communication in high- vs.low-context cultures: meaning of words,nonverbal communication,symbolism,use of data,descriptions,and status of speaker.Compare and contrast how these factors differ in each culture.

In high-context cultures,international marketers rely heavily on symbolism when sending marketing messages.

The concept of interest,laughing,and remembering ties to which advertising appeal?

A message strategy is the primary tactic or approach used to deliver the key idea in advertisement.

The most complicated method for creating an international advertising budget is the objective and task method.

International advertising objectives include all of the following except:

Popular international advertising message appeals include all of the following except:

One common criticism of international advertising is that advertising overemphasizes materialism.

A pulsating advertising format features advertisements throughout the year,with bursts during key seasons.

Which of the following suggests that a message need only be viewed once if the consumer or business is ready to buy?

Failure to make contact can make some international customers feel suspicious of a sender.

Recency theory suggests that it takes three encounters with a message before a viewer will notice and recall it.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters

Exam 13: International Marketing Channel Management

International guerrilla marketing programs begin with the identification of consumer touch points.

Which of the following terms describe individuals who assist in the international communication process and who speak the native language of a host country?

A creative brief includes all of the following except:

Any medium that carries a message is referred to as which of the following?

Which of the following are employees who examine messages and prepare individuals for interactions with members of other countries?

Advertisements in countries with high levels of uncertainty avoidance tend to be highly structured and contain a great deal of information and detail.

The two factors that have influenced media selection in international markets over the past decade include:

Emotions and distractions are individual differences that create barriers to communication.

Describe how the following factors influence communication in high- vs.low-context cultures: meaning of words,nonverbal communication,symbolism,use of data,descriptions,and status of speaker.Compare and contrast how these factors differ in each culture.

In high-context cultures,international marketers rely heavily on symbolism when sending marketing messages.

The concept of interest,laughing,and remembering ties to which advertising appeal?

A message strategy is the primary tactic or approach used to deliver the key idea in advertisement.

The most complicated method for creating an international advertising budget is the objective and task method.

International advertising objectives include all of the following except:

Popular international advertising message appeals include all of the following except:

One common criticism of international advertising is that advertising overemphasizes materialism.

A pulsating advertising format features advertisements throughout the year,with bursts during key seasons.

Which of the following suggests that a message need only be viewed once if the consumer or business is ready to buy?

Failure to make contact can make some international customers feel suspicious of a sender.

Recency theory suggests that it takes three encounters with a message before a viewer will notice and recall it.

Introduction to International Marketing

Culture and Cross-Cultural Marketing

Global Trade and Integration

Country Selection and Entry Strategies

International Marketing Planning Organization and Control

Markets and Segmentation in an International Context

International Positioning

Market Research in the International Environment

International Product and Brand Marketing

International Product Standardization and Adaptation

International Pricing

International Finance and Pricing Implications

International Distribution: Exporting and Retailing

Globally Integrated Marketing Communications

International Sales Promotions and Public Relations

Filters