Question 1

The big question in global marketing management today is "standardization versus adaptation."

Accepted Answer

A) True 
 B)False

Question 2

Competition and the ease of global communications is forcing managers around the world to __________.

Accepted Answer

A) expand global advertising 
B) respond quickly to competitive threats 
C) make greater commitments to global marketing 
D) increase customer access to their companies 
E) extend product and service warranty periods 
A) expand global advertising 
B) respond quickly to competitive threats 
C) make greater commitments to global marketing 
D) increase customer access to their companies 
E) extend product and service warranty periods

Question 3

Ralph Means' company has decided that it would like to export products to Japan.In order to do this,Mr.Means will sell his company's products to a Japanese distributor who in turn will sell (export)the products to the Japanese consumers.This form of exportation is called indirect exporting.

Accepted Answer

A) True 
 B)False

Question 4

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

Accepted Answer

A) True 
 B)False

Question 5

__________ is the relationship skill necessary during the imaging activity stage of building a strategic alliance.

Accepted Answer

A) Good relationship self-awareness 
B) Creating intimacy 
C) Trust building 
D) Partnering 
E) Commitment 
A) Good relationship self-awareness 
B) Creating intimacy 
C) Trust building 
D) Partnering 
E) Commitment

Question 6

Patent rights,trademark rights,and the rights to use technological processes are granted in foreign licensing.

Accepted Answer

A) True 
 B)False

Question 7

In the second phase of the international planning process,the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

Accepted Answer

A) True 
 B)False

Question 8

A ___________ occurs when two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena.

Accepted Answer

A) consortium 
B) franchise 
C) license arrangement 
D) joint venture 
E) direct investment 
A) consortium 
B) franchise 
C) license arrangement 
D) joint venture 
E) direct investment

Question 9

Which of the following industries would likely have the most visible strategic international alliances?

Accepted Answer

A) computers 
B) airlines 
C) retail food stores 
D) shoe manufacturing 
E) athletic equipment 
A) computers 
B) airlines 
C) retail food stores 
D) shoe manufacturing 
E) athletic equipment

Question 10

SIA is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.In the above example,SIA stands for _________ ___________ _____________.

Accepted Answer

strategic

Question 11

Multinational companies confronted by global competition for expaning markets are changing their strategies and altering their organizational structures.

Accepted Answer

A) True 
 B)False

Question 12

Another name for tactical planning is _______ planning.

Accepted Answer

The answer of Another name for tactical planning is _______...

Question 13

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

Accepted Answer

A) True 
 B)False

Question 14

The "Nestlé way" is to dominate its markets.One of the ways Nestlé does this is to decentralize with respect to foreign markets.

Accepted Answer

A) True 
 B)False

Question 15

The primary goal of Phase 2 of the international planning process is to:

Accepted Answer

A) perform a preliminary analysis of a country. 
B) perform a screen of the environment. 
C) decide on a marketing mix adjusted to the cultural constraints. 
D) perform a situation analysis for the country that has been selected for entry. 
E) implement specific plans. 
A) perform a preliminary analysis of a country. 
B) perform a screen of the environment. 
C) decide on a marketing mix adjusted to the cultural constraints. 
D) perform a situation analysis for the country that has been selected for entry. 
E) implement specific plans.

Question 16

Which of the following is the simplest and cheapest method to enter a foreign market?

Accepted Answer

A) exporting 
B) importing 
C) the Internet 
D) licensing 
E) franchising 
A) exporting 
B) importing 
C) the Internet 
D) licensing 
E) franchising

Question 17

A(n)_____________________ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

Accepted Answer

A) direct sales group 
B) contractual exploration 
C) Internet importing Web site 
D) strategic international alliance 
E) franchising organization 
A) direct sales group 
B) contractual exploration 
C) Internet importing Web site 
D) strategic international alliance 
E) franchising organization

Question 18

All of the following are benefits of global marketing EXCEPT:

Accepted Answer

A) access to the toughest customers. 
B) economies of scale. 
C) transfer of experience and know-how. 
D) financial benefits. 
E) international travel benefits. 
A) access to the toughest customers. 
B) economies of scale. 
C) transfer of experience and know-how. 
D) financial benefits. 
E) international travel benefits.

Question 19

A recent study of North American and European corporations indicated that the need to __________________ was considered to be the most important external issue affecting their marketing strategies.

Accepted Answer

A) gain access to the Chinese market 
B) avoid competition among themselves 
C) reduce international exposure 
D) stay cost competitive 
E) overcome management resistance 
A) gain access to the Chinese market 
B) avoid competition among themselves 
C) reduce international exposure 
D) stay cost competitive 
E) overcome management resistance

Question 20

Which of the following organizational forms is becoming increasing popular by companies that are attempting to reorganize for global competition?

Accepted Answer

A) product form 
B) geographical form 
C) tall organizations 
D) pyramid structures 
E) matrix form 
A) product form 
B) geographical form 
C) tall organizations 
D) pyramid structures 
E) matrix form

The big question in global marketing management today is "standardization versus adaptation."

Competition and the ease of global communications is forcing managers around the world to __________.

Ralph Means' company has decided that it would like to export products to Japan.In order to do this,Mr.Means will sell his company's products to a Japanese distributor who in turn will sell (export)the products to the Japanese consumers.This form of exportation is called indirect exporting.

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

__________ is the relationship skill necessary during the imaging activity stage of building a strategic alliance.

Patent rights,trademark rights,and the rights to use technological processes are granted in foreign licensing.

In the second phase of the international planning process,the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

A ___________ occurs when two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena.

Which of the following industries would likely have the most visible strategic international alliances?

SIA is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.In the above example,SIA stands for ___ _ _________.

Multinational companies confronted by global competition for expaning markets are changing their strategies and altering their organizational structures.

Another name for tactical planning is _______ planning.

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

The "Nestlé way" is to dominate its markets.One of the ways Nestlé does this is to decentralize with respect to foreign markets.

The primary goal of Phase 2 of the international planning process is to:

Which of the following is the simplest and cheapest method to enter a foreign market?

A(n)_____________________ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

All of the following are benefits of global marketing EXCEPT:

A recent study of North American and European corporations indicated that the need to __________________ was considered to be the most important external issue affecting their marketing strategies.

Which of the following organizational forms is becoming increasing popular by companies that are attempting to reorganize for global competition?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 11: Global Marketing Management: Planning and Organization

The big question in global marketing management today is "standardization versus adaptation."

Competition and the ease of global communications is forcing managers around the world to __________.

Ralph Means' company has decided that it would like to export products to Japan.In order to do this,Mr.Means will sell his company's products to a Japanese distributor who in turn will sell (export)the products to the Japanese consumers.This form of exportation is called indirect exporting.

A recent study of North American and European corporations indicated that the need to stay cost competitive was the most important external issue.

__________ is the relationship skill necessary during the imaging activity stage of building a strategic alliance.

Patent rights,trademark rights,and the rights to use technological processes are granted in foreign licensing.

In the second phase of the international planning process,the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

A ___________ occurs when two or more participating companies join forces to create a separate legal entity to facilitate doing business in the international arena.

Which of the following industries would likely have the most visible strategic international alliances?

SIA is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.In the above example,SIA stands for _________ ___________ _____________.

Multinational companies confronted by global competition for expaning markets are changing their strategies and altering their organizational structures.

Another name for tactical planning is _______ planning.

A business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective is called a strategic international alliance (SIA).

The "Nestlé way" is to dominate its markets.One of the ways Nestlé does this is to decentralize with respect to foreign markets.

The primary goal of Phase 2 of the international planning process is to:

Which of the following is the simplest and cheapest method to enter a foreign market?

A(n)_____________________ is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.

All of the following are benefits of global marketing EXCEPT:

A recent study of North American and European corporations indicated that the need to __________________ was considered to be the most important external issue affecting their marketing strategies.

Which of the following organizational forms is becoming increasing popular by companies that are attempting to reorganize for global competition?

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

SIA is a business relationship established by two or more companies to cooperate out of mutual need and to share risk in achieving a common objective.In the above example,SIA stands for ___ _ _________.