Exam 11: Global Marketing Management: Planning and Organization

The ideal market segment size,if customer satisfaction is the goal,is:

With respect to globalism,only in America can international market requirements be an afterthought.

The trend is toward steadily increasing __________ of trade agreements,trade,and company strategies.

The planning process is a primary medium of organizational:

With indirect exporting the company sells to a customer in another country.

All of the following are subjects that would be explored in the first phase of the international planning process (preliminary analysis and screening)EXCEPT:

In the 1970s international marketers framed their management emphasis in foreign markets as a question of:

The primary reason for using an international joint venture in China is that it is the only form of business that is allowed to make a profit.

One reason businesses enter strategic international alliances (SIAs)is the cost of entering a new market "from scratch."

A hallmark of global companies today is the establishment of manufacturing operations throughout the world.This is a characteristic of what is called direct foreign investment.

A company has four different modes of foreign market entry from which to select.List and briefly characterize each of these modes.

The statement,"Only in America can international market requirements be an afterthought" is an example of American __________________.

Explain the differences between a joint venture and consortia.

Which of the following would be subjects analyzed or explored in the first phase of the international planning process?

If a company sought to buy a standard package of products,services,and management services to open a fast food business,the company would be involved in a business format called ______________.

The text cites studies that report firms committed to international marketing gain competitive advantages from __________.

To be a success in the marketplace today,the best companies will focus on country as the primary segmentation variable.

An advantage of a matrix organization structure in international business is that it permits management to respond to the conflicts that arise among functional activity,product,and geography.

Crate and Barrel (a large U.S.kitchen ware distributor)sells its inventory twice a year to a large trading company in Vietnam.Basically,Crate and Barrel is in the exporting business with Vietnam as its market.Which of the following forms of exporting best describes what Crate and Barrel is doing?

Ten high tech companies joined together to make a concentrated business effort in China.By joining together,the various companies were able enter the Chinese market for the first time.A good name for this type of arrangement would be a consortium (consortia).