Exam 13: Products and Services for Businesses

Stage 2 in the Rostow economic growth model is classified as the preconditions for __________ where primary needs are related to infrastructure development.

Which of the following is NOT an interrelated trend that spur demand for technologically advanced products?

The perception of quality rests solely with the __________.

Good quality,as perceived by highly industrialized and less-industrialized countries,is basically the same.

The price-____ relationship is an important factor in marketing in developing economies.

Derived demand can be defined as demand:

Many suppliers are adopting ISO 9000 standards because:

The ready availability of parts and services provided by U.S.marketers can give them _______________ in international markets.

Russian and Eastern European countries fit Stage ________ (#)of the Rostow economic development model.

When a law firm follows its clients into an international market in order to continue to provide service for them,the law firm is called a __________ __________.

In the ________________ stage of Rostow's five-stage model of economic development,an industrialized economy's focus is more on low-cost manufacturing of a variety of consumer and some industrial products;they buy from all categories of industrial products and services.

The largest category (percentage of total)of U.S.services exported annually is found in the financial services category.

ISO international standards were originally designed to meet the need for product _________________ in purchasing agreements.

"Making deals in pounds isn't easy when you're negotiating with someone who speaks in grams" is why many American firms are:

Three factors seem to affect the demand in international industrial markets differently than in consumer markets.One of these factors is that demand in industrial markets is by nature more _________.

One of the two basic factors that account for greater market similarities among industrial goods customers and consumer goods customers is the motive or intent of the user differs.For example,industrial consumers are seeking ________,whereas the ultimate consumer is seeking satisfaction.

The first and foremost characteristic of industrial goods markets is the motive of the buyer--to make a profit.

The key functions of global account managers revolve around the notions of __________ gathering,coordination with the customer's staff,and reconfiguration (i.e.,adapting the practices and process to the changing competitive environment).

Until the ___________ and ______________ agreements,there were few international rules of fair play governing trade in services.

To Chinese import managers,which of the following aspects of the purchasing process was ranked as the number one important aspect when buying a product or service from a foreign supplier?