Question 1

_____________ commerce thrives during peacetime.

Accepted Answer

Global (or international)

Question 2

The _____________ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

Accepted Answer

A) Structure of distribution 
B) competitive forces 
C) economic forces 
D) political/legal forces 
E) level of technology 
A) Structure of distribution 
B) competitive forces 
C) economic forces 
D) political/legal forces 
E) level of technology E

Question 3

With respect to the environment in which a business operates,such factors as competition,legal restrains,government controls,and the weather would all be examples of what are called:

Accepted Answer

A) controllable elements. 
B) uncontrollable elements. 
C) predictable elements. 
D) demographic elements. 
E) cultural elements. 
A) controllable elements. 
B) uncontrollable elements. 
C) predictable elements. 
D) demographic elements. 
E) cultural elements. B

Question 4

The most effective way to control the influence of ethnocentrism and __________ is to recognize their effects on our behavior.

Accepted Answer

A) the self-reference criterion (SR
C)  
B) regionalism 
C) tunnel vision 
D) standardization 
E) xenophobia 
A) the self-reference criterion (SR
C)  
B) regionalism 
C) tunnel vision 
D) standardization 
E) xenophobia

Question 5

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.

Accepted Answer

A) True 
 B)False

Question 6

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

Accepted Answer

A) True 
 B)False

Question 7

The primary obstacles to success in international marketing are a person's _________ and an associated ethnocentrism.

Accepted Answer

A) regionalism 
B) holism 
C) self-reference criterion 
D) segregation 
E) integration 
A) regionalism 
B) holism 
C) self-reference criterion 
D) segregation 
E) integration

Question 8

A political decision involving _______________ would most likely have a direct effect on a firm's international marketing success.

Accepted Answer

A) domestic foreign policy 
B) immigration reform 
C) oil exploration policy 
D) FCC satellite regulations 
E) FAA airline regulations 
A) domestic foreign policy 
B) immigration reform 
C) oil exploration policy 
D) FCC satellite regulations 
E) FAA airline regulations

Question 9

Among the top ten players in the global game of commerce,__________ (company)leads the pack with $345 billion in revenues coming from global markets.

Accepted Answer

The answer of Among the top ten players in the...

Question 10

If a company uses a strategic orientation called domestic market extension,it views its international operations as secondary to and an extension of its domestic operations.

Accepted Answer

A) True 
 B)False

Question 11

Global businesses must be willing to adjust and adapt a marketing program to a foreign market.In a broad sense,the environmental uncontrollable elements constitute the:

Accepted Answer

A) problem. 
B) opportunity. 
C) culture. 
D) marketplace. 
E) commerce landscape. 
A) problem. 
B) opportunity. 
C) culture. 
D) marketplace. 
E) commerce landscape.

Question 12

The level of technology is an uncontrollable element for international marketers.

Accepted Answer

A) True 
 B)False

Question 13

The _____________ and issues abroad are often amplified by the "alien status" of the company,which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

Accepted Answer

A) structure of distribution 
B) competitive forces 
C) economic forces 
D) political/legal forces 
E) level of technology 
A) structure of distribution 
B) competitive forces 
C) economic forces 
D) political/legal forces 
E) level of technology

Question 14

Simi Khan wants to move his business into the international arena as quickly as possible;however,to be successful he must consider a variety of factors that have global dimensions.Which of the following factors would be most important to Simi Khan's computer technology business as he moves forward with his global expansion plans?

Accepted Answer

A) Electricity usage around the world. 
B) The drive toward a more ergonomic workplace. 
C) Communication and technology networks in third-world countries. 
D) Restrictions on advertising in Russia. 
E) Increasing licensing fees in Spain and Portugal. 
A) Electricity usage around the world. 
B) The drive toward a more ergonomic workplace. 
C) Communication and technology networks in third-world countries. 
D) Restrictions on advertising in Russia. 
E) Increasing licensing fees in Spain and Portugal.

Question 15

What do French farmers,Chinese fishermen,and Russian hackers have in common--they can all receive subsidy payments from the U.S.government.

Accepted Answer

A) True 
 B)False

Question 16

A person's ________________ is an unconscious reference to one's own cultural values,experiences,and knowledge as a basis for decisions.

Accepted Answer

self-refer

Question 17

Today,most business activities are local or regional in scope.

Accepted Answer

A) True 
 B)False

Question 18

You are about to eat at a friend's house for dinner.However,your friend is from a foreign country and you are sure that his family will have prepared an ethnic meal for you.Explain how your self-reference criterion (SRC)might cause you problems with your upcoming new experience.What should do about this?

Accepted Answer

This example is created to stimulate stu

Question 19

One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization,NAFTA,and the European Union.

Accepted Answer

A) True 
 B)False

Question 20

To date,the lesson for international commerce in the 21st century is "expect the unexpected."

Accepted Answer

A) True 
 B)False

_____________ commerce thrives during peacetime.

The _____________ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

With respect to the environment in which a business operates,such factors as competition,legal restrains,government controls,and the weather would all be examples of what are called:

The most effective way to control the influence of ethnocentrism and __________ is to recognize their effects on our behavior.

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

The primary obstacles to success in international marketing are a person's _________ and an associated ethnocentrism.

A political decision involving _______________ would most likely have a direct effect on a firm's international marketing success.

Among the top ten players in the global game of commerce,__________ (company)leads the pack with $345 billion in revenues coming from global markets.

If a company uses a strategic orientation called domestic market extension,it views its international operations as secondary to and an extension of its domestic operations.

Global businesses must be willing to adjust and adapt a marketing program to a foreign market.In a broad sense,the environmental uncontrollable elements constitute the:

The level of technology is an uncontrollable element for international marketers.

The _____________ and issues abroad are often amplified by the "alien status" of the company,which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

What do French farmers,Chinese fishermen,and Russian hackers have in common--they can all receive subsidy payments from the U.S.government.

A person's ________________ is an unconscious reference to one's own cultural values,experiences,and knowledge as a basis for decisions.

Today,most business activities are local or regional in scope.

One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization,NAFTA,and the European Union.

To date,the lesson for international commerce in the 21^st century is "expect the unexpected."

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 1: The Scope and Challenge of International Marketing

_____________ commerce thrives during peacetime.

The _____________ is an uncontrollable element that can often be misread because of the vast differences that may exist between developed and undeveloped countries.

With respect to the environment in which a business operates,such factors as competition,legal restrains,government controls,and the weather would all be examples of what are called:

The most effective way to control the influence of ethnocentrism and __________ is to recognize their effects on our behavior.

The foreign uncontrollable environment is the same as the domestic uncontrollable environment.

The political and legal environment is a controllable element for international marketers because of the ability to lobby and influence legislation.

The primary obstacles to success in international marketing are a person's _________ and an associated ethnocentrism.

A political decision involving _______________ would most likely have a direct effect on a firm's international marketing success.

Among the top ten players in the global game of commerce,__________ (company)leads the pack with $345 billion in revenues coming from global markets.

If a company uses a strategic orientation called domestic market extension,it views its international operations as secondary to and an extension of its domestic operations.

Global businesses must be willing to adjust and adapt a marketing program to a foreign market.In a broad sense,the environmental uncontrollable elements constitute the:

The level of technology is an uncontrollable element for international marketers.

The _____________ and issues abroad are often amplified by the "alien status" of the company,which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

What do French farmers,Chinese fishermen,and Russian hackers have in common--they can all receive subsidy payments from the U.S.government.

A person's ________________ is an unconscious reference to one's own cultural values,experiences,and knowledge as a basis for decisions.

Today,most business activities are local or regional in scope.

One event that will influence the shape of international business as the future unfolds is the rapid growth of the World Trade Organization,NAFTA,and the European Union.

To date,the lesson for international commerce in the 21st century is "expect the unexpected."

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

To date,the lesson for international commerce in the 21^st century is "expect the unexpected."