Exam 1: The Scope and Challenge of International Marketing

The task of ____________ is the most challenging and important one confronting international marketers.

For firms venturing into international marketing for the first time,the first requirement is:

Robert Jonas is in charge of a new marketing effort directed toward Peru.In order for his company to effectively market and distribute to all of Peru's major cities,Mr.Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis.Which of the following foreign environment uncontrollable variables would be a chief concern as Mr.Jonas devises his plan?

A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research.

Amy Sims has been assigned the task of preparing a marketing plan for company for the next year's business activities.She knows that she should begin her plan by examining the variables that she has some control over.These controllable variables would include price,product,channels-of-distribution,and:

Define international marketing.

___________ (country)leads in foreign investment in the United States.

In a broad sense,the uncontrollable elements of the foreign business environment constitute the culture.

List and briefly comment on the elements found in a company's domestic controllable environment.

Compared to the foreign environment uncontrollable variables,which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

If a company is in a stage designated as being one with "no direct foreign marketing," the company does not actively cultivate customers outside national boundaries.

With respect to challenges faced by the international marketer,a significant source of uncertainty is the number of factors in the:

All of the following events and trends are among the four major trends described in the chapter as having a major impact or effect on global business EXCEPT:

Global commerce thrives during peacetime.

International __________ play an important role in promoting global peace and prosperity.

With respect to a strategic orientation to conducting international marketing,describe the global marketing concept.

James Bright's company seek markets all over the world and attempts to sell products that are a result of planned production for markets in various countries.Which of the following stages BEST characterizes the stage of international marketing involvement for Mr.Bright's company?

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets.

____________ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then adjust the marketing mix to minimize the effects.

Joan Wilson owns a small software company,SecureSoft,that specializes in home network security.The company has been in business for 5 years and its sales have grown rapidly.Last year the company began offering international versions (multilanguage)of its software.SecureSoft sells its products through a network of software distributors.However,recently Ms.Wilson has become concerned that Russian software hackers have produced pirated copies of the company's leading software.Explain how the Russian hackers disrupt SecureSoft's international marketing efforts.