Exam 17: Personal Selling and Sales Management
Exam 1: The Scope and Challenge of International Marketing105 Questions
Exam 2: The Dynamic Environment of International Trade109 Questions
Exam 3: History and Geography: The Foundations of Culture110 Questions
Exam 4: Cultural Dynamics in Assessing Global Markets110 Questions
Exam 5: Culture, Management Style, and Business Systems113 Questions
Exam 6: The Political Environment: A Critical Concern109 Questions
Exam 7: The International Legal Environment: Playing by the Rules110 Questions
Exam 8: Developing a Global Vision Through Marketing Research108 Questions
Exam 9: Emerging Markets108 Questions
Exam 10: Multinational Market Regions and Market Groups110 Questions
Exam 11: Global Marketing Management: Planning and Organization107 Questions
Exam 12: Products and Services for Consumers113 Questions
Exam 13: Products and Services for Businesses108 Questions
Exam 14: International Marketing Channels108 Questions
Exam 15: Exporting and Logistics: Special Issues for Business107 Questions
Exam 16: Integrated Marketing Communications and International Advertising107 Questions
Exam 17: Personal Selling and Sales Management106 Questions
Exam 18: Pricing for International Markets106 Questions
Exam 19: Negotiating With International Customers, Partners, and Regulators107 Questions
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When hiring new personnel,most of the traits necessary for success in international marketing can be assessed by:
Free
(Multiple Choice)
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Correct Answer:
B
Concerns for __________ and __________ are the most frequently mentioned reasons for a manager to refuse a foreign assignment.
Free
(Short Answer)
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Correct Answer:
career;family
Fritz Weaver is a German national working for a U.S.company in Argentina.This would be an example of which of the following types of foreign worker classifications?
Free
(Multiple Choice)
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Correct Answer:
D
One of the chief disadvantages of the expatriate sales force is its high cost.
(True/False)
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An international company must have confidence in the international businessperson's ability to make decisions and commitments without constant recourse to the home office or they cannot be effective.Such a person must,in other words,have: (match to the correct trait or skill)
(Multiple Choice)
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With respect to nationality,what three choices does a company have to field its international sales force?
(Essay)
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With respect to sales compensation benefits,what is an overseas premium?
(Multiple Choice)
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Most countries,including the United States,________________ foreigners allowed to work or train within their borders.
(Multiple Choice)
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Because of new advances in communications technology,a new form of expatriate has emerged.What is the name of this new form of expatriate?
(Multiple Choice)
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Motivation in the international sales area is especially complicated because the firm is dealing with:
(Multiple Choice)
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Motivation is especially complicated in the international arena because the firm is dealing with different __________,different __________,and different ____________.
(Short Answer)
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All of the following are advantages that an expatriate salesperson has in representing his or her company in a foreign market;however,one of these advantages stands out above the others.Which one is it?
(Multiple Choice)
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With respect to training in the international arena,which of the following,according to the text,is often overlooked?
(Multiple Choice)
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Low moral and a growing rate of attrition among returning expatriates have many causes.The family-related problems generally deal with ___________ and ___________ readjustments.
(Short Answer)
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Maturity is the prime requisite for expatriate and third-country personnel.
(True/False)
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The primary control tool used by American sales managers to control their sales personnel is the threat of firings or layoffs.
(True/False)
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According to a recent study,Japanese sales representatives tended to be more satisfied with their jobs when:
(Multiple Choice)
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Virtual expatriates now manage operations in other countries but don't move there.
(True/False)
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When many expatriates return to the United States to rejoin their companies,they find that their actual net worth has not increased.
(True/False)
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Successful adaptation,by a salesperson,in international affairs is based on a combination of attitude and effort.
(True/False)
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