Exam 17: Personal Selling and Sales Management
Exam 1: The Scope and Challenge of International Marketing105 Questions
Exam 2: The Dynamic Environment of International Trade109 Questions
Exam 3: History and Geography: The Foundations of Culture110 Questions
Exam 4: Cultural Dynamics in Assessing Global Markets110 Questions
Exam 5: Culture, Management Style, and Business Systems113 Questions
Exam 6: The Political Environment: A Critical Concern109 Questions
Exam 7: The International Legal Environment: Playing by the Rules110 Questions
Exam 8: Developing a Global Vision Through Marketing Research108 Questions
Exam 9: Emerging Markets108 Questions
Exam 10: Multinational Market Regions and Market Groups110 Questions
Exam 11: Global Marketing Management: Planning and Organization107 Questions
Exam 12: Products and Services for Consumers113 Questions
Exam 13: Products and Services for Businesses108 Questions
Exam 14: International Marketing Channels108 Questions
Exam 15: Exporting and Logistics: Special Issues for Business107 Questions
Exam 16: Integrated Marketing Communications and International Advertising107 Questions
Exam 17: Personal Selling and Sales Management106 Questions
Exam 18: Pricing for International Markets106 Questions
Exam 19: Negotiating With International Customers, Partners, and Regulators107 Questions
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The number of companies relying on expatriate personnel is:
(Multiple Choice)
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The main disadvantage of hiring local nationals is the tendency of headquarters personnel to:
(Multiple Choice)
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There is evidence that a manager's __________ affects personnel decisions when hiring in the international arena.
(Multiple Choice)
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The product image is a company's most direct tie to the customer.
(True/False)
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If a company hires personnel from the foreign market to work for the organization in the same capacity that expatriates work,the foreign personnel are called __________ nationals.
(Short Answer)
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List three do's and three don'ts from the IBM sales compensation scheme that helps to improve global compensation for expatriates.
(Essay)
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The IBM blueprint plan for compensation includes all of the following plan component areas EXCEPT:
(Multiple Choice)
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Salespeople from Japan and the United States have surprisingly similar reward values.
(True/False)
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To develop cultural awareness,a manager should remain nonjudgmental about the behavior of others,particularly with reference to their own value standards.
(True/False)
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The international sales force (to be used in a foreign market)comes from which of the following sources?
(Multiple Choice)
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According to research,the Japanese salesperson values ____________ as a reward more than any other form of compensation or reward for selling efforts.
(Short Answer)
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Which of the following rewards areas scores the highest among American salespeople?
(Multiple Choice)
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If an expatriate from their own country works for a foreign company in a third country,the person is called a local national.
(True/False)
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Most expatriate failures are caused by a lack of understanding of ___________ differences and their effect on management skills.
(Short Answer)
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If a person is to be an effective international businessperson which of the following is considered to be an essential personal characteristic and skill?
(Multiple Choice)
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______________ means that a person is sympathetic and understanding of a culture other than their own.
(Multiple Choice)
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Which of the following is the most common job in the United States?
(Multiple Choice)
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When an expatriate comes home things are not always easy.According to research from MNCs,there are five steps that can improve the reentry process for expatriates.What are these five steps?
(Essay)
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Many believe that advances in information technology will lead to substantial reductions in field sales efforts in the future.
(True/False)
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