Exam 17: Personal Selling and Sales Management
Exam 1: The Scope and Challenge of International Marketing105 Questions
Exam 2: The Dynamic Environment of International Trade109 Questions
Exam 3: History and Geography: The Foundations of Culture110 Questions
Exam 4: Cultural Dynamics in Assessing Global Markets110 Questions
Exam 5: Culture, Management Style, and Business Systems113 Questions
Exam 6: The Political Environment: A Critical Concern109 Questions
Exam 7: The International Legal Environment: Playing by the Rules110 Questions
Exam 8: Developing a Global Vision Through Marketing Research108 Questions
Exam 9: Emerging Markets108 Questions
Exam 10: Multinational Market Regions and Market Groups110 Questions
Exam 11: Global Marketing Management: Planning and Organization107 Questions
Exam 12: Products and Services for Consumers113 Questions
Exam 13: Products and Services for Businesses108 Questions
Exam 14: International Marketing Channels108 Questions
Exam 15: Exporting and Logistics: Special Issues for Business107 Questions
Exam 16: Integrated Marketing Communications and International Advertising107 Questions
Exam 17: Personal Selling and Sales Management106 Questions
Exam 18: Pricing for International Markets106 Questions
Exam 19: Negotiating With International Customers, Partners, and Regulators107 Questions
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The largest personnel requirement abroad for most companies is:
(Multiple Choice)
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Particularly in relationship-oriented cultures such as France,Mexico,and Japan,sales representatives tend to be:
(Multiple Choice)
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Motivation in the international sales area is especially complicated because the firm is dealing with:
(Multiple Choice)
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Third-country nationals are often sought by international firms because:
(Multiple Choice)
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What are the advantages to using an expatriate sales force to conduct business in a foreign market?
(Essay)
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The three elements that are needed in any equitable and functional compensation plan for the international salesperson include balance,consistent motivation,and flexibility.
(True/False)
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When revamping a sales compensation scheme for international sales personnel,one of the do's is to allow local managers to decide the mix between base and incentive pay.
(True/False)
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The growing use of third-country nationals is,in part,a(n):
(Multiple Choice)
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Which of the following reasons would best explain why a country such as Germany allows for greater use of expatriates in international sales forces?
(Multiple Choice)
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Cultural _________ is necessary for the successful international salesperson because he or she must work in and actually enjoy foreign cultures.
(Short Answer)
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Evaluation and control of sales representatives in the United States is a:
(Multiple Choice)
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A(n)____________ is a person who leaves their home country to work for their domestic employer in a foreign country.
(Multiple Choice)
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Which of the following rewards areas scores the highest among Japanese salespeople?
(Multiple Choice)
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Mike Assaini has found that his ability to speak several Middle-Eastern languages is a real asset in his chosen career as a salesperson for Shell Oil.Since Mike works one foreign assignment after another and rarely returns to home base in Holland,he is called a(n):
(Multiple Choice)
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With respect to IBM's compensation plan,the system allows for substantial __________ for local managers.
(Short Answer)
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__________ is a prime requisite for expatriate and third-country personnel because they must typically work abroad more independently than their domestic counterparts.
(Short Answer)
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Selling in information-oriented cultures such as Germany may also allow for greater use of:
(Multiple Choice)
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Evaluation and control of sales representatives in the United States is a relatively simple task.
(True/False)
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