Exam 1: The Scope and Challenge of International Marketing

___________ is the performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

There are a variety of stages in the process of becoming involved in international marketing.Which of the following best describes the stage of development where the company's products reach a foreign market through no conscious effort on the part of the marketer?

Ralph Waite has just been assigned the task of reviewing his company's international investment opportunities.He knows that his view of the list of opportunities should be tempered by foreign environment uncontrollables that might be encountered.Which of the following would be the BEST illustration of a foreign environmental uncontrollable that Mr.Waite should investigate?

Foreign-made products remain a small portion of all consumer products sold in the United States.

All of the following appear as a foreign environment uncontrollable variable in the model of the international marketing task shown in the text EXCEPT:

The leading U.S.multinational with foreign revenues of $345 billion plus annually is Wal-Mart.

The performance of business activities designed to plan,price,promote,and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit is called:

In the United States,unrelated individuals keep a certain physical distance between themselves and others when talking or in groups.We do not consciously think about that distance;we just know what feels right without thinking.Someone from another culture would not necessarily understand this and would apply their own rules for contact when speaking.The preceding is an illustration of what is called applying a ___________ when reviewing the mentioned social custom of contact.

Global commerce thrives in peacetime.Explain why this statement is true.

A person's self-reference criterion is often associated with an associated term called ________.

Sam Watkins just recently ate and,therefore,feels justified in refusing food from his Middle Eastern host.In this instance,Sam's self-reference criterion has just saved him from making a cultural blunder.

Domestic marketing elements as price,product,promotion,channels of distribution,and research are called ____________ elements.

Rick Russell owns a small company that specializes in waste cleanup on the high seas.He believes that his company can grow dramatically if he can find foreign partners and investors.According to the events and trends cited in the text as affecting global business today,which of these trends would have the most impact on Mr.Russell's business? Explain your rationale.

Which of the following would be the BEST illustration of the "alien status" found in the political and legal arena that sometimes cause problems for international marketers as they attempt to do business in foreign countries?

Today,every American business is international.

Scott Web Services has decided to go international with their new anti-spam software.Using the International Marketing Task model shown in the text,discuss which factors will impact Scott Web Services the most as it gears up to pursue international expansion.

A self-reference criterion is closely related to ethnocentrism.

Which of the following would be the BEST example to illustrate the fact that international marketers need to make cultural adjustments as they seek to do business abroad?

According to the text,the primary difference in the practice of marketing at the domestic versus the international level is:

Strategic plans that are competitive in global markets are _____.