Exam 1: The Scope and Challenge of International Marketing

The global _____________ views an entire set of country markets as a unit,identifying groups of prospective buyers with similar needs as a global market segment.

Of all the events and trends affecting global business today,four stand out as the most dynamic.Which of the following would be one of those events?

If a company basically sees the process of international marketing as one where the domestic company seeks a sales extension of its domestic products into foreign markets,the company is using which of the following concepts to formulate its international policies and strategies?

Companies from ____________________ lead in foreign investment in the United States:

U.S.companies compete with global competitors in foreign markets and have little competition in domestic markets from global competitors.

Your ____________ can prevent you from being aware that there are cultural differences or from recognizing the importance of those differences.

The Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by-country basis,with separate marketing strategies for each country.The company is using which of the following concepts to formulate its international policies and strategies?

Which of the following steps in a cross-cultural analysis to isolate self-reference criterion influences would finalize the process and lead to a solution of the problem?

If a marketer is motivated to enter into an international marketing effort because of temporary surpluses in the domestic market,which of the following stages BEST characterizes the stage of international marketing involvement for this marketer?

According to the text,all of the following events have impacted international business EXCEPT:

To be globally aware,you should require that all of your international customers know about your cultural rules and adhere strictly to each one.

A trend that will impact international business in the future is a mandate to properly manage the resources and global environment.

Foreign investment is a two-way street.An organization (through investment and acquisition)from which of the following countries now controls all United Kingdom rail freight business and runs the queen's private train via its English,Welsh,& Scottish Railway unit?

_____________ is an unconscious reference to one's own cultural values,experiences,and knowledge as a basis for decisions.

Maria Peron's company treats the world,including the home market in Spain,as one market.Market segmentation decisions no longer focus on national borders.Instead,market segments are defined by income levels,usage patterns,and other factors that span countries and regions.Which of the following stages BEST characterizes the stage of international marketing involvement for Ms.Peron's company?

In order for a company to be globally aware,the company must do what two things (according to the text)?

To be globally aware,an international marketer must have all the following EXCEPT:

To be globally aware,you should be tolerant of cultural differences.

To avoid errors in business decisions,it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences.List the four steps that make up the framework for such an analysis.

Explain the differences between the domestic environment uncontrollable elements and the foreign environment uncontrollable elements.