Question 1

The perception of quality rests soley with the quality inspector.

Accepted Answer

A) True 
 B)False

Question 2

What is the chief reason that most U.S.business services companies enter the international market?

Accepted Answer

A) to service their U.S.clients abroad 
B) to make high profits 
C) to avoid government restrictions 
D) to find and service new international customers 
E) to avoid governmental controls in the domestic market 
A) to service their U.S.clients abroad 
B) to make high profits 
C) to avoid government restrictions 
D) to find and service new international customers 
E) to avoid governmental controls in the domestic market

Question 3

In the Rostow economic development model,Stage 5 countries purchase the highest technology products and services most from Stage ________ (#)countries.

Accepted Answer

The answer of In the Rostow economic development model,Stage 5...

Question 4

The U.S.Congress and businesses have been resisting conversion to the metric system fearing

Accepted Answer

A) market competition from international firms already using the metric system. 
B) consumer backlash and substitution of international products. 
C) Department of Commerce rules requiring wine to be sold in liters. 
D) workers would not understand the system. 
E) it would be too costly. 
A) market competition from international firms already using the metric system. 
B) consumer backlash and substitution of international products. 
C) Department of Commerce rules requiring wine to be sold in liters. 
D) workers would not understand the system. 
E) it would be too costly.

Question 5

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation.What is another key reason that after-sales services should receive particular attention of top management?

Accepted Answer

A) these services are almost always more profitable than the actual sale of primary good itself 
B) these services are very difficult to duplicate 
C) these services can be very heavily advertised 
D) these services cost almost nothing 
E) degree of outsourcing service support 
A) these services are almost always more profitable than the actual sale of primary good itself 
B) these services are very difficult to duplicate 
C) these services can be very heavily advertised 
D) these services cost almost nothing 
E) degree of outsourcing service support

Question 6

To be competitive in today's global markets,the concept of total quality management (TQM)must be part of all MNCs' management strategy,and TQM starts with:

Accepted Answer

A) the initial designer. 
B) the comptroller's office. 
C) talking with the customers. 
D) ISO 9000. 
E) the corporate mission statement. 
A) the initial designer. 
B) the comptroller's office. 
C) talking with the customers. 
D) ISO 9000. 
E) the corporate mission statement.

Question 7

McDonald's Hamburger University is known for having one of the finest (and most famous)international customer training facilities in the world.This is part of McDonald's __________________ when dealing with international customers.

Accepted Answer

A) pricing promotion 
B) senior seminar transfer 
C) capacity utilization efficiency 
D) after-sales service 
E) warranty 
A) pricing promotion 
B) senior seminar transfer 
C) capacity utilization efficiency 
D) after-sales service 
E) warranty

Question 8

Services are an important element for U.S.exports.The main product U.S.businesses export is:

Accepted Answer

A) agricultural products 
B) technology 
C) toys 
D) home appliances 
E) automotive vehicles 
A) agricultural products 
B) technology 
C) toys 
D) home appliances 
E) automotive vehicles

Question 9

Hosea always lets his customers know when changes are being made and calls on his customers regularly.As part of relationship marketing,Hosia is building ______________ with customers.

Accepted Answer

A) a long-term relationship 
B) a distance relationship 
C) an Internet link 
D) service-only link 
E) a standard call-contact frequency 
A) a long-term relationship 
B) a distance relationship 
C) an Internet link 
D) service-only link 
E) a standard call-contact frequency

Question 10

According to the text recent studies have demonstrated that perceptions of industrial product quality also can vary across per capital income levels.

Accepted Answer

A) True 
 B)False

Question 11

Adam Thomas' company has just invented a product that will reduce the time it takes to construct a new home by one-third.However,his company's product is not doing well in third world countries.The reason is probably that laborsaving features are of little importance when time has limited value and labor is plentiful.

Accepted Answer

A) True 
 B)False

Question 12

With respect to the major categories of U.S.exports in the services sector,__________ leads all other categories of exports.

Accepted Answer

The answer of With respect to the major categories of...

Question 13

Stage 1 in the Rostow economic growth model is classified as the ________ society where industrial demand is associated with natural resource extraction.

Accepted Answer

The answer of Stage 1 in the Rostow economic growth...

Question 14

One of the key functions of global account managers revolve around the notion of __________.

Accepted Answer

A) mass promotion and advertising 
B) customer relationship building 
C) corporate air travel 
D) coordination with customer's staff 
E) possibility thinking 
A) mass promotion and advertising 
B) customer relationship building 
C) corporate air travel 
D) coordination with customer's staff 
E) possibility thinking

Question 15

With respect to Rostow's five-stage model of economic development,countries in Stage 5 (the age of mass consumption)are mostly service economies.

Accepted Answer

A) True 
 B)False

Question 16

ISO 9000 concerns the:

Accepted Answer

A) ability of a company to meet quality expectations of consumers. 
B) registration and certification of a manufacturer's quality system. 
C) profitability of a production line. 
D) ability of a company's computer system to adapt to SAP. 
E) assurance of product application. 
A) ability of a company to meet quality expectations of consumers. 
B) registration and certification of a manufacturer's quality system. 
C) profitability of a production line. 
D) ability of a company's computer system to adapt to SAP. 
E) assurance of product application.

Question 17

Which of the following is considered to be an important competitive tool in Europe?

Accepted Answer

A) adoption of ISO 9000 by a company 
B) all packaging instructions are printed in English 
C) all pricing is pegged to the dollar as the international standard 
D) the ability to incorporate U.S.products into inventories 
E) the Airbus Integrated Company (AI
C)  
A) adoption of ISO 9000 by a company 
B) all packaging instructions are printed in English 
C) all pricing is pegged to the dollar as the international standard 
D) the ability to incorporate U.S.products into inventories 
E) the Airbus Integrated Company (AI
C)

Question 18

Along with industrial goods,the most rapidly growing sector of U.S.international trade today consists of:

Accepted Answer

A) industrial products. 
B) consumer products. 
C) computer products. 
D) business services. 
E) governmental services. 
A) industrial products. 
B) consumer products. 
C) computer products. 
D) business services. 
E) governmental services.

Question 19

Relationship marketing is particularly important in international markets where ______ dictates strong ties between people and companies.

Accepted Answer

A) demand 
B) price 
C) culture 
D) government 
E) manufacturing 
A) demand 
B) price 
C) culture 
D) government 
E) manufacturing

Question 20

One factor contributing to the greater similarity among industrial goods customers than among consumer goods customers is the motive or intent of the user.

Accepted Answer

A) True 
 B)False

The perception of quality rests soley with the quality inspector.

What is the chief reason that most U.S.business services companies enter the international market?

In the Rostow economic development model,Stage 5 countries purchase the highest technology products and services most from Stage ________ (#)countries.

The U.S.Congress and businesses have been resisting conversion to the metric system fearing

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation.What is another key reason that after-sales services should receive particular attention of top management?

To be competitive in today's global markets,the concept of total quality management (TQM)must be part of all MNCs' management strategy,and TQM starts with:

McDonald's Hamburger University is known for having one of the finest (and most famous)international customer training facilities in the world.This is part of McDonald's __________________ when dealing with international customers.

Services are an important element for U.S.exports.The main product U.S.businesses export is:

Hosea always lets his customers know when changes are being made and calls on his customers regularly.As part of relationship marketing,Hosia is building ______________ with customers.

According to the text recent studies have demonstrated that perceptions of industrial product quality also can vary across per capital income levels.

With respect to the major categories of U.S.exports in the services sector,__________ leads all other categories of exports.

Stage 1 in the Rostow economic growth model is classified as the ________ society where industrial demand is associated with natural resource extraction.

One of the key functions of global account managers revolve around the notion of __________.

With respect to Rostow's five-stage model of economic development,countries in Stage 5 (the age of mass consumption)are mostly service economies.

ISO 9000 concerns the:

Which of the following is considered to be an important competitive tool in Europe?

Along with industrial goods,the most rapidly growing sector of U.S.international trade today consists of:

Relationship marketing is particularly important in international markets where ______ dictates strong ties between people and companies.

One factor contributing to the greater similarity among industrial goods customers than among consumer goods customers is the motive or intent of the user.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 13: Products and Services for Businesses

The perception of quality rests soley with the quality inspector.

What is the chief reason that most U.S.business services companies enter the international market?

In the Rostow economic development model,Stage 5 countries purchase the highest technology products and services most from Stage ________ (#)countries.

The U.S.Congress and businesses have been resisting conversion to the metric system fearing

Research has shown that after-sales services are crucial in building customer loyalty and maintaining company reputation.What is another key reason that after-sales services should receive particular attention of top management?

To be competitive in today's global markets,the concept of total quality management (TQM)must be part of all MNCs' management strategy,and TQM starts with:

McDonald's Hamburger University is known for having one of the finest (and most famous)international customer training facilities in the world.This is part of McDonald's __________________ when dealing with international customers.

Services are an important element for U.S.exports.The main product U.S.businesses export is:

Hosea always lets his customers know when changes are being made and calls on his customers regularly.As part of relationship marketing,Hosia is building ______________ with customers.

According to the text recent studies have demonstrated that perceptions of industrial product quality also can vary across per capital income levels.

With respect to the major categories of U.S.exports in the services sector,__________ leads all other categories of exports.

Stage 1 in the Rostow economic growth model is classified as the ________ society where industrial demand is associated with natural resource extraction.

One of the key functions of global account managers revolve around the notion of __________.

With respect to Rostow's five-stage model of economic development,countries in Stage 5 (the age of mass consumption)are mostly service economies.

ISO 9000 concerns the:

Which of the following is considered to be an important competitive tool in Europe?

Along with industrial goods,the most rapidly growing sector of U.S.international trade today consists of:

Relationship marketing is particularly important in international markets where ______ dictates strong ties between people and companies.

One factor contributing to the greater similarity among industrial goods customers than among consumer goods customers is the motive or intent of the user.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Consumers

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters