Exam 13: Products and Services for Businesses

In the international marketplace,a company's TQM should start by talking with ______.

The characteristics that define the uniqueness of industrial products and services lead naturally to ___________ marketing.

All of the following are specific uses for trade shows in aiding the marketing effort in most countries EXCEPT:

With respect to Rostow's five-stage model of economic development,in Stage 1 (the traditional society),the most important industrial demand is associated with labor.

One important dimension of quality is how well the product:

Bob McMinn knows that domestic industrial demand is very volatile.He decided to hire a consultant to give him advice on what to do about this unacceptable situation.Which of the following would NOT be a measure put forward as a solution to combat volatile demand in the industrial goods sector?

The ______________ measures customers' satisfaction and perceptions of quality of a representative sample of America's goods and services.

A country is able to leap several stages of economic development by using technology as economic leverage.

The American Society for Quality Control Index measures _______________.

Explain the concept of derived demand.Provide an illustration.

For many industrial products,the revenue from associated services exceeds the revenue from the products themselves.

For managers selling capital equipment and big-ticket industrial services,understanding the concept of derived demand is absolutely fundamental to their success.

Natalie is a new international sales rep for an industrial supply company.She will learn that the inherent nature of industrial good and the sameness in motive and behavior among business customers create a market where product and marketing mix __________________ are commonplace.

A company Website is the most important vehicle for selling products,reaching prospective customers,and marketing in most countries.

What is the name of the international organization that is attempting to harmonize standards for several international industrial sectors?

If a country is in Stage 5 (the age of mass consumption)of Rostow's five-stage model of economic development,where does the country purchase most of its highest technology products and services?

One of the trends that have spurred demand for technologically advanced products is the disintegration of the Soviet empire.

Demand in industrial markets is different from that in consumer markets.All of the following are factors that differentiate the industrial market from the consumer market EXCEPT:

For many industrial products the revenues from associated services exceed the revenues from the products.Which of the following examples best illustrates this statement?

Derived demand can be defined as demand that comes from the psychological aspects of market forces.