Exam 11: Global Marketing Management: Planning and Organization

John Deere Tractor Company has just completed a marketing plan for entering South Africa.Included in this plan is the establishment of what is to be done,by whom,how it will be done,and when.Which of the following phases of the international planning process has John Deere planners just completed?

A company has four different modes of foreign market entry from which to select.They are __________,_____________,_____________,and _____________.

Building a strategic international alliance (SIA)takes several steps to be successful.The first step in building strategic alliances is called "dating."

Tactical planning is essentially long term,incorporating generalized goals for the enterprise as a whole.

When large market segments can be identified,__________________ can be important competitive advantages of global companies.

Strategic planning is conducted at the highest levels of management and deals with product,capital,and research,and long-term and short-term goals of the company.

A major advantage to a multinational corporation (MNC)involved in planning is the:

Which of the following is a question that is not likely be generated by Phase 2 of the international planning process?

Contractual agreements are long-term,__________ associations between a company and another in a foreign market.

In the 1970s the argument in international business was framed as ____________.

With ____________ exporting,the company usually sells to a buyer (importer or distributor)in the home country who in turn exports the product.

International corporate planning is essentially:

Patent rights,trademark rights,and the rights to use technological processes are granted in foreign:

One of the differences between consortia and joint ventures is that consortia typically:

Kwok Winn is looking to open a new business in his native Singapore.He has decided on a form of licensing that provides him with a standard package of products,systems,and management services in order to sell fast food to local residents.Which of the following best describes the form of business that Mr.Winn has chosen?

The final phase of the international planning process is called as ___________ and ____________.

If Phase 3 of the international planning process is successfully completed,which of the following will generally occur next in the planning process cycle?

The third phase of the international planning process is to develop the marketing plan.In this phase budgets and action programs are devised.

One of the types of franchise agreements used in international marketing is licensing.

The first relationship activity in building a strategic alliance where senior executives leverage their personal networks is labeled as: