Question 1

Which of the following would be considered to be the first phase in the international planning process?

Accepted Answer

A) adapting the marketing mix to target markets 
B) developing the marketing plan 
C) matching company and country needs 
D) implementation and control 
E) defining company objectives and resources 
A) adapting the marketing mix to target markets 
B) developing the marketing plan 
C) matching company and country needs 
D) implementation and control 
E) defining company objectives and resources

Question 2

In the 1980's the argument in international business was __________________.

Accepted Answer

globalizat

Question 3

With _________ exporting the company sells to a customer in another country.

Accepted Answer

The answer of With _________ exporting the company sells to...

Question 4

With __________ exporting,the company sells to a customer in another country.

Accepted Answer

A) direct 
B) indirect 
C) multiple layers 
D) parallel 
E) synergistic 
A) direct 
B) indirect 
C) multiple layers 
D) parallel 
E) synergistic

Question 5

With respect to the international planning process,the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

Accepted Answer

A) True 
 B)False

Question 6

In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

Accepted Answer

standardiz

Question 7

With respect to global marketing management,the argument for managing in international arena for the 1990s was framed as:

Accepted Answer

A) standardization versus adaptation. 
B) globalization versus localization. 
C) global integration versus local responsiveness. 
D) capitalism versus socialism/communism. 
E) buy now versus buy later. 
A) standardization versus adaptation. 
B) globalization versus localization. 
C) global integration versus local responsiveness. 
D) capitalism versus socialism/communism. 
E) buy now versus buy later.

Question 8

Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity.This new firm will be allowed to conduct business and actively compete in the European Union's various markets.A good description of the new company would be a "joint venture."

Accepted Answer

A) True 
 B)False

Question 9

The first phase of the international planning process is to adapt the marketing mix to target markets.

Accepted Answer

A) True 
 B)False

Question 10

Nestlé focuses on dominating markets in the world arena.The company has four primary points in its highly successful international strategy.Which of the following would not be among those four points?

Accepted Answer

A) think and plan long term 
B) decentralize 
C) stick to what you know 
D) standardize so that all becomes one 
E) adapt to local tastes 
A) think and plan long term 
B) decentralize 
C) stick to what you know 
D) standardize so that all becomes one 
E) adapt to local tastes

Question 11

Briefly,explain the benefits of global marketing.

Accepted Answer

When large market segments can be identi

Question 12

With ___________ exporting the company sells to a buyer in the home country who in turn exports the product.

Accepted Answer

The answer of With ___________ exporting the company sells to...

Question 13

A form of licensing is multiple-layer exporting.

Accepted Answer

A) True 
 B)False

Question 14

When a company conducts Phase 2 of the international planning process,one of the questions generated in this phase is:

Accepted Answer

A) are there identifiable market segments that allow for common marketing mix tactics across countries? 
B) have objectives and goals been established? 
C) have all budgets been determined within the constraints of resources? 
D) have action programs begun? 
E) have responsibilities been established for implementation and control? 
A) are there identifiable market segments that allow for common marketing mix tactics across countries? 
B) have objectives and goals been established? 
C) have all budgets been determined within the constraints of resources? 
D) have action programs begun? 
E) have responsibilities been established for implementation and control?

Question 15

Strategic planning is conducted at the ______________ levels of management and deals with products,capital,and research.

Accepted Answer

A) operational 
B) tactical 
C) internal 
D) highest 
E) secondary 
A) operational 
B) tactical 
C) internal 
D) highest 
E) secondary

Question 16

Demonstrate the differences among corporate,strategic,and tactical planning.

Accepted Answer

Corporate planning is essentially long t

Question 17

With respect to organizational structures used in international marketing,companies are usually structured around one of three alternatives.Assuming that you were a consultant for AT&T who desired to create an organization that was able to merge your organization's expertise and skills with that of Sony's cell phone division so that your new joint venture could enter the Scandinavian market,which of the organizational structure alternatives would make most sense? Comment on why the structure might be a good one to use.

Accepted Answer

The three structures are product,geograp

Question 18

In Phase 2 of the international planning process,the marketer adapts the marketing mix to _________ markets.

Accepted Answer

The answer of In Phase 2 of the international planning...

Question 19

__________ planning is conducted at the highest levels of management and deals with products,capital,and research,and long- and short-term goals of the company.

Accepted Answer

The answer of __________ planning is conducted at the highest...

Question 20

All of the following are considered to be important factors associated with joint ventures EXCEPT:

Accepted Answer

A) JVs are normally between individuals rather than organizations. 
B) JVs are established,separate,legal entities. 
C) they acknowledge intent by the partners to share in the management of the JV. 
D) they are partnerships between legally incorporated entities such as companies,chartered organizations,or governments. 
E) equity positions are held by each of the partners. 
A) JVs are normally between individuals rather than organizations. 
B) JVs are established,separate,legal entities. 
C) they acknowledge intent by the partners to share in the management of the JV. 
D) they are partnerships between legally incorporated entities such as companies,chartered organizations,or governments. 
E) equity positions are held by each of the partners.

Which of the following would be considered to be the first phase in the international planning process?

In the 1980's the argument in international business was __________________.

With _________ exporting the company sells to a customer in another country.

With __________ exporting,the company sells to a customer in another country.

With respect to the international planning process,the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

With respect to global marketing management,the argument for managing in international arena for the 1990s was framed as:

Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity.This new firm will be allowed to conduct business and actively compete in the European Union's various markets.A good description of the new company would be a "joint venture."

The first phase of the international planning process is to adapt the marketing mix to target markets.

Nestlé focuses on dominating markets in the world arena.The company has four primary points in its highly successful international strategy.Which of the following would not be among those four points?

Briefly,explain the benefits of global marketing.

With ___________ exporting the company sells to a buyer in the home country who in turn exports the product.

A form of licensing is multiple-layer exporting.

When a company conducts Phase 2 of the international planning process,one of the questions generated in this phase is:

Strategic planning is conducted at the ______________ levels of management and deals with products,capital,and research.

Demonstrate the differences among corporate,strategic,and tactical planning.

In Phase 2 of the international planning process,the marketer adapts the marketing mix to _________ markets.

__________ planning is conducted at the highest levels of management and deals with products,capital,and research,and long- and short-term goals of the company.

All of the following are considered to be important factors associated with joint ventures EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 11: Global Marketing Management: Planning and Organization

Which of the following would be considered to be the first phase in the international planning process?

In the 1980's the argument in international business was __________________.

With _________ exporting the company sells to a customer in another country.

With __________ exporting,the company sells to a customer in another country.

With respect to the international planning process,the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.

In order to enhance their competitiveness and to capitalize on global marketplace opportunities comprehensive decisions need to be made by multinational companies regarding key strategic choices such as: integration vs independence,concentration vs dispersion,and _________.

With respect to global marketing management,the argument for managing in international arena for the 1990s was framed as:

Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity.This new firm will be allowed to conduct business and actively compete in the European Union's various markets.A good description of the new company would be a "joint venture."

The first phase of the international planning process is to adapt the marketing mix to target markets.

Nestlé focuses on dominating markets in the world arena.The company has four primary points in its highly successful international strategy.Which of the following would not be among those four points?

Briefly,explain the benefits of global marketing.

With ___________ exporting the company sells to a buyer in the home country who in turn exports the product.

A form of licensing is multiple-layer exporting.

When a company conducts Phase 2 of the international planning process,one of the questions generated in this phase is:

Strategic planning is conducted at the ______________ levels of management and deals with products,capital,and research.

Demonstrate the differences among corporate,strategic,and tactical planning.

In Phase 2 of the international planning process,the marketer adapts the marketing mix to _________ markets.

__________ planning is conducted at the highest levels of management and deals with products,capital,and research,and long- and short-term goals of the company.

All of the following are considered to be important factors associated with joint ventures EXCEPT:

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Products and Services for Consumers

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters