Question 1

A successful brand is the most valuable resource a company has.Comment on why this is true and create an example to illustrate.

Accepted Answer

Using the material on pages 358-359 and

Question 2

A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market (i.e.,the new market's local product and service standards).Which of the following terms is used globally to describe this change process?

Accepted Answer

A) homophily 
B) homologation 
C) homogenization 
D) clustering 
E) co-adaptation 
A) homophily 
B) homologation 
C) homogenization 
D) clustering 
E) co-adaptation

Question 3

Draw and correctly label the product component model shown in the text.

Accepted Answer

The model is shown on page 350

Question 4

Services are classified as being ____________ because they are individually produced and are virtually unique.

Accepted Answer

The answer of Services are classified as being ____________ because...

Question 5

The perceived __________ of the innovation is considered to be an extraneous variable that effects the rate of diffusion of an object.

Accepted Answer

The answer of The perceived __________ of the innovation is...

Question 6

The success of a firm taking inventions to market can be stated as __________.

Accepted Answer

A) conversion ability 
B) marketability 
C) innovative concepts 
D) idea generation 
E) competitve advantage 
A) conversion ability 
B) marketability 
C) innovative concepts 
D) idea generation 
E) competitve advantage

Question 7

The method used to communicate the idea is one of the three variables which affect the rate of diffusion of a product.

Accepted Answer

A) True 
 B)False

Question 8

Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers.Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged.Though this would probably be no big deal in the U.S.,it was certainly a cause for concern in quality-conscious Japan.To fix the problem,Apple needed to concentrate on which of the following components of the product component model?

Accepted Answer

A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component 
A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component

Question 9

Though most products leave the factory at performance quality the products are often received by a consumer in a less-than-perfect condition.This situation is usually attributable to which of the following?

Accepted Answer

A) damage during distribution processing 
B) damage by irate workers 
C) damage because of environmental factors 
D) damage because the product was not really made that well after all 
E) damage during by auto-inspection tools 
A) damage during distribution processing 
B) damage by irate workers 
C) damage because of environmental factors 
D) damage because the product was not really made that well after all 
E) damage during by auto-inspection tools

Question 10

___________ is a term used to identify concern with the environmental consequences of a variety of marketing activities.

Accepted Answer

The answer of ___________ is a term used to identify...

Question 11

The ___________ is accelerating the pace of globalization of brands.

Accepted Answer

A) European Union 
B) tsunami relief effort 
C) Internet 
D) WTO 
E) GATT agreement 
A) European Union 
B) tsunami relief effort 
C) Internet 
D) WTO 
E) GATT agreement

Question 12

Microsoft,IBM,and Nokia know that brand image is:

Accepted Answer

A) fleeting and must be discounted in corporate accounting. 
B) essential to short-term protection of international global trade agreements. 
C) subject to legal interpretation in the various courts of international law. 
D) never what they think it will be. 
E) at the very core of business identity and strategy. 
A) fleeting and must be discounted in corporate accounting. 
B) essential to short-term protection of international global trade agreements. 
C) subject to legal interpretation in the various courts of international law. 
D) never what they think it will be. 
E) at the very core of business identity and strategy.

Question 13

The European Commission (EC guidelines for eco-labeling require evaluation of a product's significant environmental effects _______________________.

Accepted Answer

throughout its lifec

Question 14

A well-known baby-food producer that introduced small jars of baby food in Africa complete with labels featuring a picture of a baby experienced the classic example of misinterpreted symbols--consumers thought it was ground-up babies in a jar.This would be an example of a problem with the packaging component in the product component model.

Accepted Answer

A) True 
 B)False

Question 15

Quality is measured in many industries by objective third parties.

Accepted Answer

A) True 
 B)False

Question 16

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following variables is known to affect the rate of diffusion for a product or an idea?

Accepted Answer

A) the method used to communicate the idea 
B) the manufacturer's price of the innovation or product 
C) the use of the Internet in the diffusion process 
D) the physical packaging of the innovation or product. 
E) the time period allowed for incubation. 
A) the method used to communicate the idea 
B) the manufacturer's price of the innovation or product 
C) the use of the Internet in the diffusion process 
D) the physical packaging of the innovation or product. 
E) the time period allowed for incubation.

Question 18

Mark Harmon has found that using his new digital camera is a snap.He did not even have to read the instruction manual to determine how to turn the camera on,snap a digital picture,and export the picture to his computer.The signs (symbols)on the camera body made it very clear what he was to do to achieve digital photography success.Which of the following characteristics of Mark's "new product" made it easy for him to begin his digital experience?

Accepted Answer

A) relative advantage 
B) compatibility 
C) complexity 
D) trialability 
E) observability 
A) relative advantage 
B) compatibility 
C) complexity 
D) trialability 
E) observability

Question 19

One of the consistencies that marketers can look forward to when marketing products abroad is that (in general)almost all labeling laws worldwide are essentially the same.

Accepted Answer

A) True 
 B)False

Question 20

Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.

Accepted Answer

A) relative advantage. 
B) compatibility. 
C) complexity. 
D) trialability. 
E) observability. 
A) relative advantage. 
B) compatibility. 
C) complexity. 
D) trialability. 
E) observability.

A successful brand is the most valuable resource a company has.Comment on why this is true and create an example to illustrate.

A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market (i.e.,the new market's local product and service standards).Which of the following terms is used globally to describe this change process?

Draw and correctly label the product component model shown in the text.

Services are classified as being ____________ because they are individually produced and are virtually unique.

The perceived __________ of the innovation is considered to be an extraneous variable that effects the rate of diffusion of an object.

The success of a firm taking inventions to market can be stated as __________.

The method used to communicate the idea is one of the three variables which affect the rate of diffusion of a product.

Though most products leave the factory at performance quality the products are often received by a consumer in a less-than-perfect condition.This situation is usually attributable to which of the following?

___________ is a term used to identify concern with the environmental consequences of a variety of marketing activities.

The ___________ is accelerating the pace of globalization of brands.

Microsoft,IBM,and Nokia know that brand image is:

The European Commission (EC guidelines for eco-labeling require evaluation of a product's significant environmental effects _______________________.

Quality is measured in many industries by objective third parties.

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Which of the following variables is known to affect the rate of diffusion for a product or an idea?

One of the consistencies that marketers can look forward to when marketing products abroad is that (in general)almost all labeling laws worldwide are essentially the same.

Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 12: Products and Services for Consumers

A successful brand is the most valuable resource a company has.Comment on why this is true and create an example to illustrate.

A product may have to change in a number of ways to meet the physical or mandatory requirements of a new market (i.e.,the new market's local product and service standards).Which of the following terms is used globally to describe this change process?

Draw and correctly label the product component model shown in the text.

Services are classified as being ____________ because they are individually produced and are virtually unique.

The perceived __________ of the innovation is considered to be an extraneous variable that effects the rate of diffusion of an object.

The success of a firm taking inventions to market can be stated as __________.

The method used to communicate the idea is one of the three variables which affect the rate of diffusion of a product.

Though most products leave the factory at performance quality the products are often received by a consumer in a less-than-perfect condition.This situation is usually attributable to which of the following?

___________ is a term used to identify concern with the environmental consequences of a variety of marketing activities.

The ___________ is accelerating the pace of globalization of brands.

Microsoft,IBM,and Nokia know that brand image is:

The European Commission (EC guidelines for eco-labeling require evaluation of a product's significant environmental effects _______________________.

Quality is measured in many industries by objective third parties.

Increasingly complementary products must be considered in the marketing of a variety of high-tech products.

Which of the following variables is known to affect the rate of diffusion for a product or an idea?

One of the consistencies that marketers can look forward to when marketing products abroad is that (in general)almost all labeling laws worldwide are essentially the same.

Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters