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Veronica's Research Indicates Consumers in the Targeted Country Perceive Little

Question 100

Multiple Choice

Veronica's research indicates consumers in the targeted country perceive little marginal value from new product relative to the old product.Her company's product has a small _________________.


A) relative advantage.
B) compatibility.
C) complexity.
D) trialability.
E) observability.

Correct Answer:

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