Exam 12: Products and Services for Consumers

Services are ___________ because they (the services)cannot be touched.

From a sociological viewpoint,any idea perceived as new by a group of people is:

Consumer services face four kinds of barriers as these services are presented to the global market.What are these barriers?

A product is more than a physical item.It is also characterized as being:

The packaging component of the product component model contains the physical product and all its design and functional features.

Red Lobster seafood restaurant is considering opening branch operations in China.However,the restaurant chain's labor union has already pointed out a potential problem with this expansion.In China,service providers would find it to be in bad taste to allow employees to collect tips for service.Since a great portion of a typical wait-staff person's compensation comes in the form of tips,the union would like to know how employees would be compensated for this loss.The above example illustrates which of the following barriers a consumer services marketer faces in a foreign market?

Four kinds of barriers face consumer services marketers in the global marketplace.Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance)originate within the foreign market itself and not from outside sources?

Though quality is always important in the consumer's mind,they,in general,do not expect it to be a given.

A product's ____________ advantage is the perceived marginal value of the new product compared to the old.

Which of the following does NOT illustrates how products (product concepts)have been rejected by cultures because they did not meet the norms,values,or behavior patterns of the culture?

If a company wished to alter a product's platform so that the product could be manufactured in a variety of forms to meet local differences in five different foreign markets,the __________ of the product component model would be component that would be in consideration.

Most of the new ideas associated with the Internet are being produced in Europe because of the number of Internet users on the continent.

McDonald's has just required that all of its paper packages that are used to contain its food products be biodegradable,contain no harmful inks,and be recyclable whenever possible.This would be an example of which of the following marketing strategies?

_____________ research is research on the process by which innovations spread to the members of a social system.

Any influence that the company of manufacture,assembly,or design has on a consumer's positive or negative perception of a product is called the:

If a consumer does choose to buy products from the United States solely for the reason that the products were produced in the United States,then the consumer would be encountering the ______________ effect when making purchase decisions.

Mark Townes is a dentist in Denver.During a four-day stretch in March,the snows in Denver were so bad that not one single patient was able to come for appointments with Dr.Townes.Since all of the appointments were missed,he made absolutely no money for the four days even though all of his normal expenses were still there.This difficulty illustrates one of a service's four distinct characteristics.Which area listed below is the best match?

Reginald is concerned with maintenance,repair and spare parts for his company's computers.He is concerned with the __________ component of its product component model.

___________ marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities.

If you were looking for information and strategies on a product's brand name,you would find it under the packaging component of the product component model.