Question 1

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Accepted Answer

A) the use of the internet in the diffusion process 
B) the age appearance of the innovation 
C) the number of marketing personnel dedicated to diffusion 
D) the method used to communicate the idea 
E) the shelf live of the diffusion object 
A) the use of the internet in the diffusion process 
B) the age appearance of the innovation 
C) the number of marketing personnel dedicated to diffusion 
D) the method used to communicate the idea 
E) the shelf live of the diffusion object

Question 2

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Accepted Answer

A) True 
 B)False

Question 3

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Accepted Answer

The characteristics are (a)intangibility

Question 4

Discuss the two dimensions of quality.

Accepted Answer

The two dimensions of quality are market

Question 5

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Accepted Answer

A) True 
 B)False

Question 6

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

Accepted Answer

A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component 
A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component

Question 7

An important first step in adapting a product to a foreign market is to determine:

Accepted Answer

A) the degree of newness as perceived by the intended market. 
B) the cost of the adapted product in the foreign market. 
C) the advertising parallels with the domestic market. 
D) the ability of a sales force to sell the product. 
E) the match to religious doctrine(s)in the foreign country. 
A) the degree of newness as perceived by the intended market. 
B) the cost of the adapted product in the foreign market. 
C) the advertising parallels with the domestic market. 
D) the ability of a sales force to sell the product. 
E) the match to religious doctrine(s)in the foreign country.

Question 8

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

Accepted Answer

A) the use of the internet in the diffusion process 
B) the age appearance of the innovation 
C) the number of marketing personnel dedicated to diffusion 
D) the shelf live of the diffusion object 
E) the perceived attributes of the innovation 
A) the use of the internet in the diffusion process 
B) the age appearance of the innovation 
C) the number of marketing personnel dedicated to diffusion 
D) the shelf live of the diffusion object 
E) the perceived attributes of the innovation

Question 9

In some countries maintenance of automobiles is not the norm.Cars are not repaired until they break down.Since the consumer is automatically angry with the manufacturer when something goes wrong with the car,repair and maintenance has become a concern of the various automobile manufacturers in this market.In which of the following components of the product component model would management need to make improvement if problems such as the one above are going to be solved?

Accepted Answer

A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component 
A) core component 
B) support services component 
C) packaging component 
D) functional component 
E) global component

Question 10

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Accepted Answer

The answer of The ________ component of the product component...

Question 11

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Accepted Answer

A) True 
 B)False

Question 12

Product ___________ is used to describe the changes mandated by local product and service standards.

Accepted Answer

The answer of Product ___________ is used to describe the...

Question 13

Describe the process called product homologation.

Accepted Answer

Product homologation is used to describe

Question 14

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Accepted Answer

A) the time that a product is made and the time that retailers place the product in inventory. 
B) the time that a budget is constructed and the time needed funds reach communication channels. 
C) the time that an investment is made and the time that a profit is turned. 
D) introduction of an idea or product and its widespread adoption. 
E) introduction of an idea or product and when revisions can be made. 
A) the time that a product is made and the time that retailers place the product in inventory. 
B) the time that a budget is constructed and the time needed funds reach communication channels. 
C) the time that an investment is made and the time that a profit is turned. 
D) introduction of an idea or product and its widespread adoption. 
E) introduction of an idea or product and when revisions can be made.

Question 15

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

Accepted Answer

A) an innovation. 
B) communication through certain channels. 
C) new ideas are communicated over time. 
D) new ideas are sent to members of a social system. 
E) new ideas are automatically placed in an incubation zone. 
A) an innovation. 
B) communication through certain channels. 
C) new ideas are communicated over time. 
D) new ideas are sent to members of a social system. 
E) new ideas are automatically placed in an incubation zone.

Question 16

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Accepted Answer

A) they receive greater manufacturer advertising budgets. 
B) they provide the retailer with high margins. 
C) they receive preferential shelf-space. 
D) they have strong in-store promotion. 
E) they are quality products at low prices. 
A) they receive greater manufacturer advertising budgets. 
B) they provide the retailer with high margins. 
C) they receive preferential shelf-space. 
D) they have strong in-store promotion. 
E) they are quality products at low prices.

Question 17

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Accepted Answer

A) relative advantage. 
B) compatibility. 
C) complexity. 
D) trialability. 
E) observability. 
A) relative advantage. 
B) compatibility. 
C) complexity. 
D) trialability. 
E) observability.

Question 18

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Accepted Answer

The country-of-origin effect can be defi

Question 19

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Accepted Answer

A) microwave ovens took 20 years to catch on in the United States. 
B) the contraceptive pill took only a few years to be accepted in the United States. 
C) modern math took only about five years to be diffused through the U.S.school systems. 
D) the idea of kindergartens took nearly 50 years to gain total acceptance in the United States. 
E) Color televisions were available in 1949 but not widely accepted in the market until 1985. 
A) microwave ovens took 20 years to catch on in the United States. 
B) the contraceptive pill took only a few years to be accepted in the United States. 
C) modern math took only about five years to be diffused through the U.S.school systems. 
D) the idea of kindergartens took nearly 50 years to gain total acceptance in the United States. 
E) Color televisions were available in 1949 but not widely accepted in the market until 1985.

Question 20

Brand image is at the very core of business identity and strategy.

Accepted Answer

A) True 
 B)False

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Discuss the two dimensions of quality.

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

An important first step in adapting a product to a foreign market is to determine:

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Product ___________ is used to describe the changes mandated by local product and service standards.

Describe the process called product homologation.

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Brand image is at the very core of business identity and strategy.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters

Exam 12: Products and Services for Consumers

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

The European Commission (EC)mandate requires a product to be evaluated from manufacturing to disposal.

Consumer services are distinguished by four unique characteristics.List and characterize each of these four unique characteristics.

Discuss the two dimensions of quality.

Global collaboration as a source of innovative ideas is now being referred to as "open innovation."

Installation,repair and maintenance,deliveries,and warranties are all found in which of the following components of the product component model used in the text?

An important first step in adapting a product to a foreign market is to determine:

Which of the following is considered to be one of the extraneous variables that effect the rate of diffusion of an object?

The ________ component of the product component model consists of trademarks,brand names,legal,price,quality,package,and styling.

Consumer services are distinguished by four unique characteristics--intangibility,inseparability,homogeneity,and longevity.

Product ___________ is used to describe the changes mandated by local product and service standards.

Describe the process called product homologation.

According to Everett Rogers,the goal of the diffusion researcher and the marketer are to shorten the time lag between:

Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas?

All of the following can be considered to be advantages of private brands that appear in foreign markets EXCEPT:

Fiona asked her product manager for samples to give to potential consumers in Madrid,her new European market.Fiona is trying to reduce the degree of economic and/or social risk,or ________________ associated with product use.

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe,an Adidas stronghold.Describe the impact that the country-of-origin effect might have on your chances of success.

Innovative product ideas reach markets with varying rates of diffusion based on the time variable.All of the following are actual examples of this phenomenon EXCEPT:

Brand image is at the very core of business identity and strategy.

The Scope and Challenge of International Marketing

The Dynamic Environment of International Trade

History and Geography: The Foundations of Culture

Cultural Dynamics in Assessing Global Markets

Culture, Management Style, and Business Systems

The Political Environment: A Critical Concern

The International Legal Environment: Playing by the Rules

Developing a Global Vision Through Marketing Research

Emerging Markets

Multinational Market Regions and Market Groups

Global Marketing Management: Planning and Organization

Products and Services for Businesses

International Marketing Channels

Exporting and Logistics: Special Issues for Business

Integrated Marketing Communications and International Advertising

Personal Selling and Sales Management

Pricing for International Markets

Negotiating With International Customers, Partners, and Regulators

Filters