Question 1

Stop-motion photography often scores the highest viewer interest and the longest life,so over time they cost the least per showing.

Accepted Answer

A) True 
 B)False

Question 2

For print media,production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n)_____.

Accepted Answer

A)  answer print 
B)  mechanical 
C)  copy cast 
D)  halftone plate 
E)  wireframe 
A)  answer print 
B)  mechanical 
C)  copy cast 
D)  halftone plate 
E)  wireframe

Question 3

Which of the following is the reason why radio is the least expensive electronic medium to produce?

Accepted Answer

A)  Radio commercial production does not need artists to perform live, thus reducing costs. 
B)  The Federal Communications Commission controls the cost of radio commercials. 
C)  Equipment and labor costs are lower than that required for other electronic media. 
D)  Music does not affect the cost of radio commercials. 
E)  Talent does not influence the effectiveness of radio commercials. 
A)  Radio commercial production does not need artists to perform live, thus reducing costs. 
B)  The Federal Communications Commission controls the cost of radio commercials. 
C)  Equipment and labor costs are lower than that required for other electronic media. 
D)  Music does not affect the cost of radio commercials. 
E)  Talent does not influence the effectiveness of radio commercials.

Question 4

Who is responsible for ensuring that the mechanical is converted into a correct set of negatives for the printer to use to make printing plates?

Accepted Answer

A)  Copywriter 
B)  Creative director 
C)  Art director 
D)  Production manager 
E)  Graphics engineer 
A)  Copywriter 
B)  Creative director 
C)  Art director 
D)  Production manager 
E)  Graphics engineer

Question 5

What is a Chromalin?

Accepted Answer

The analog proof (also called a Chromali

Question 6

What are the four classic management functions performed by producers?

Accepted Answer

The four classic functions of

Question 7

Briefly describe the learning phase and the planning phase during the development of a Web site.

Accepted Answer

Web designer Chris McConnell offers a sy

Question 8

The height of a character referred to as size is measured in _____ from the bottom of the descenders to the top of the ascenders.

Accepted Answer

A)  letters 
B)  lines 
C)  points 
D)  accents 
E)  blocks 
A)  letters 
B)  lines 
C)  points 
D)  accents 
E)  blocks

Question 9

Briefly describe the three major categories of production techniques used during the preproduction phase of producing a TV commercial.

Accepted Answer

Good planning before production can save

Question 10

In terms of production art for the printing process,_____ refers to black-and-white artwork.

Accepted Answer

A)  overlay 
B)  line art 
C)  paste-up 
D)  answer print 
E)  art wrap 
A)  overlay 
B)  line art 
C)  paste-up 
D)  answer print 
E)  art wrap

Question 11

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

Accepted Answer

A) True 
 B)False

Question 12

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure that the white paper underneath does not show through.

Accepted Answer

A)  trap 
B)  overprint 
C)  misprint 
D)  bleed 
E)  color separation 
A)  trap 
B)  overprint 
C)  misprint 
D)  bleed 
E)  color separation

Question 13

Most video animation and special effects,such as moving titles and whirling logos,are done with digital video effects (DVE)units.

Accepted Answer

A) True 
 B)False

Question 14

In the _____ phase of the print production process,the printer makes a plate from the base art and one from each overlay.Each paste-up has to be photographed separately.

Accepted Answer

A)  preproduction 
B)  production 
C)  printing 
D)  distribution 
E)  prepress 
A)  preproduction 
B)  production 
C)  printing 
D)  distribution 
E)  prepress

Question 15

Which of the following is true of the learning phase of Web site production?

Accepted Answer

A)  It orients the designer to consider how audiences will use the Web site and where they will access it. 
B)  It involves seeking information from clients about what they want in a Web site. 
C)  The wireframe is developed to look like the final product, often in Photoshop or some other graphics program. 
D)  The template is transformed into a working Web site. 
E)  The completed and approved site is launched into the world. 
A)  It orients the designer to consider how audiences will use the Web site and where they will access it. 
B)  It involves seeking information from clients about what they want in a Web site. 
C)  The wireframe is developed to look like the final product, often in Photoshop or some other graphics program. 
D)  The template is transformed into a working Web site. 
E)  The completed and approved site is launched into the world.

Question 16

A(n)_____ is a proof that is created by shining light through the negatives and exposing a light-sensitive paper that changes color.

Accepted Answer

A)  answer print 
B)  blueline 
C)  digital proof 
D)  analog proof 
E)  color key 
A)  answer print 
B)  blueline 
C)  digital proof 
D)  analog proof 
E)  color key

Question 17

In the _____ phase of the television commercial production process,the film editor,sound mixer,and director actually put the commercial together.

Accepted Answer

A)  distribution 
B)  preproduction 
C)  postproduction 
D)  production 
E)  editing 
A)  distribution 
B)  preproduction 
C)  postproduction 
D)  production 
E)  editing

Question 18

In the preproduction phase of making a radio commercial,all the elements to be used in the commercial-voices,music,sound effects-come together and are recorded at a session in a sound studio.

Accepted Answer

A) True 
 B)False

Question 19

According to the classes of type used in advertising,_____ type is larger and heavier than text type; useful in headlines,subheads,logos,and addresses,and for emphasis.

Accepted Answer

A)  display 
B)  experimental 
C)  inscriptional 
D)  architectural 
E)  text 
A)  display 
B)  experimental 
C)  inscriptional 
D)  architectural 
E)  text

Stop-motion photography often scores the highest viewer interest and the longest life,so over time they cost the least per showing.

For print media,production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n)_____.

Which of the following is the reason why radio is the least expensive electronic medium to produce?

Who is responsible for ensuring that the mechanical is converted into a correct set of negatives for the printer to use to make printing plates?

What is a Chromalin?

What are the four classic management functions performed by producers?

Briefly describe the learning phase and the planning phase during the development of a Web site.

The height of a character referred to as size is measured in _____ from the bottom of the descenders to the top of the ascenders.

Briefly describe the three major categories of production techniques used during the preproduction phase of producing a TV commercial.

In terms of production art for the printing process,_____ refers to black-and-white artwork.

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure that the white paper underneath does not show through.

Most video animation and special effects,such as moving titles and whirling logos,are done with digital video effects (DVE)units.

In the _____ phase of the print production process,the printer makes a plate from the base art and one from each overlay.Each paste-up has to be photographed separately.

Which of the following is true of the learning phase of Web site production?

A(n)_____ is a proof that is created by shining light through the negatives and exposing a light-sensitive paper that changes color.

In the _____ phase of the television commercial production process,the film editor,sound mixer,and director actually put the commercial together.

In the preproduction phase of making a radio commercial,all the elements to be used in the commercial-voices,music,sound effects-come together and are recorded at a session in a sound studio.

According to the classes of type used in advertising,_____ type is larger and heavier than text type; useful in headlines,subheads,logos,and addresses,and for emphasis.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 12: Print, Electronic, and Digital Media Production

Stop-motion photography often scores the highest viewer interest and the longest life,so over time they cost the least per showing.

For print media,production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n)_____.

Which of the following is the reason why radio is the least expensive electronic medium to produce?

Who is responsible for ensuring that the mechanical is converted into a correct set of negatives for the printer to use to make printing plates?

What is a Chromalin?

What are the four classic management functions performed by producers?

Briefly describe the learning phase and the planning phase during the development of a Web site.

The height of a character referred to as size is measured in _____ from the bottom of the descenders to the top of the ascenders.

Briefly describe the three major categories of production techniques used during the preproduction phase of producing a TV commercial.

In terms of production art for the printing process,_____ refers to black-and-white artwork.

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

In print production,a(n)_____ occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure that the white paper underneath does not show through.

Most video animation and special effects,such as moving titles and whirling logos,are done with digital video effects (DVE)units.

In the _____ phase of the print production process,the printer makes a plate from the base art and one from each overlay.Each paste-up has to be photographed separately.

Which of the following is true of the learning phase of Web site production?

A(n)_____ is a proof that is created by shining light through the negatives and exposing a light-sensitive paper that changes color.

In the _____ phase of the television commercial production process,the film editor,sound mixer,and director actually put the commercial together.

In the preproduction phase of making a radio commercial,all the elements to be used in the commercial-voices,music,sound effects-come together and are recorded at a session in a sound studio.

According to the classes of type used in advertising,_____ type is larger and heavier than text type; useful in headlines,subheads,logos,and addresses,and for emphasis.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters