Question 1

The similarity between a blog and social bookmarking is that:

Accepted Answer

A)  they are not opinionated in nature. 
B)  they allow users to use only 140 characters of text in their posts. 
C)  they are used to share content on the web. 
D)  they cannot be multimedia in nature. 
E)  they do not allow any form of tagging. 
A)  they are not opinionated in nature. 
B)  they allow users to use only 140 characters of text in their posts. 
C)  they are used to share content on the web. 
D)  they cannot be multimedia in nature. 
E)  they do not allow any form of tagging. C

Question 2

According to a research piece from Forrester Research,a defining characteristic of a critic is that he/she:

Accepted Answer

A)  votes for websites online. 
B)  posts ratings/reviews of products or services. 
C)  posts updates on Twitter. 
D)  reads customer ratings/reviews. 
E)  adds "tags" to web pages or photos. 
A)  votes for websites online. 
B)  posts ratings/reviews of products or services. 
C)  posts updates on Twitter. 
D)  reads customer ratings/reviews. 
E)  adds "tags" to web pages or photos. B

Question 3

_____ is a burgeoning field in the social space,giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product,brand,or service on the Internet.

Accepted Answer

A)  Zero-marking language 
B)  Morphology 
C)  Linguistic typology 
D)  Text analytics 
E)  Syntax analysis 
A)  Zero-marking language 
B)  Morphology 
C)  Linguistic typology 
D)  Text analytics 
E)  Syntax analysis D

Question 4

Our need to feel connected to others is what drives the now mass-adopted media of social.

Accepted Answer

A) True 
 B)False

Question 5

Explain marketing research online communities (MROCs)with a suitable example.

Accepted Answer

Communispace and Passenger are the large

Question 6

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.

Accepted Answer

A)  Stickiness 
B)  Durability 
C)  Longevity 
D)  Adherence 
E)  Immutability 
A)  Stickiness 
B)  Durability 
C)  Longevity 
D)  Adherence 
E)  Immutability

Question 7

Social media differs from traditional media,in that social media:

Accepted Answer

A)  is not resource intensive. 
B)  is not labor intensive. 
C)  does not bring with it large media costs. 
D)  sites are paid for. 
E)  consists of 80 percent planning and 20 percent execution and management. 
A)  is not resource intensive. 
B)  is not labor intensive. 
C)  does not bring with it large media costs. 
D)  sites are paid for. 
E)  consists of 80 percent planning and 20 percent execution and management.

Question 8

An online platform,Click Your Way,is typically designed for people to share their lives with their friends through pictures.This platform is an example of a(n):

Accepted Answer

A)  affiliate marketing program. 
B)  third-party ad server. 
C)  banner. 
D)  button. 
E)  social networking site. 
A)  affiliate marketing program. 
B)  third-party ad server. 
C)  banner. 
D)  button. 
E)  social networking site.

Question 9

Blogs cannot be multimedia in nature.

Accepted Answer

A) True 
 B)False

Question 10

Define social media.

Accepted Answer

Social media include any web-

Question 11

_____ is the term used to describe those web sites where people congregate based on some shared interest.

Accepted Answer

A)  Social bookmarking 
B)  Schmoozing 
C)  Trending 
D)  Emailing 
E)  Social networking 
A)  Social bookmarking 
B)  Schmoozing 
C)  Trending 
D)  Emailing 
E)  Social networking

Question 12

Social _____ tools can assess sentiment based on the syntax of the text.

Accepted Answer

A)  insight 
B)  creation 
C)  listening 
D)  curation 
E)  engagement 
A)  insight 
B)  creation 
C)  listening 
D)  curation 
E)  engagement

Question 13

It would make good business sense for a company to be 100 percent transparent and authentic.

Accepted Answer

A) True 
 B)False

Question 14

What are blogs?

Accepted Answer

Blogs are simple,rev

Question 15

_____ is the term used by tweeters to describe what people are talking,or tweeting,about on Twitter.

Accepted Answer

A)  Browsing 
B)  Poking 
C)  Trending 
D)  Pinging 
E)  Posting 
A)  Browsing 
B)  Poking 
C)  Trending 
D)  Pinging 
E)  Posting

Question 16

According to a research piece from Forrester Research,a defining characteristic of a collector is that he/she:

Accepted Answer

A)  reads blogs created by others. 
B)  listens to podcasts. 
C)  votes for websites online. 
D)  creates home videos. 
E)  publishes web pages. 
A)  reads blogs created by others. 
B)  listens to podcasts. 
C)  votes for websites online. 
D)  creates home videos. 
E)  publishes web pages.

Question 17

The company Fastest Link First provides an online platform where people can get together and share their business ideas with one another.On the basis of this information,it would be most accurate to say that this platform is an example of a(n):

Accepted Answer

A)  affiliate marketing program. 
B)  third-party ad server. 
C)  banner. 
D)  button. 
E)  social networking site. 
A)  affiliate marketing program. 
B)  third-party ad server. 
C)  banner. 
D)  button. 
E)  social networking site.

Question 18

In the context of customer service in social media,being helpful is a very powerful mechanism for a company to engender trust and loyalty within a customer base.

Accepted Answer

A) True 
 B)False

Question 19

Discuss the rise of social media.

Accepted Answer

Our need to feel connected to others is

Question 20

Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?

Accepted Answer

A)  Lack of the human element. 
B)  Use of the centralized network to deliver content. 
C)  Lack of resources. 
D)  Predominantly passive nature of consumption. 
E)  Inability to be labor- and resource-intensive. 
A)  Lack of the human element. 
B)  Use of the centralized network to deliver content. 
C)  Lack of resources. 
D)  Predominantly passive nature of consumption. 
E)  Inability to be labor- and resource-intensive.

The similarity between a blog and social bookmarking is that:

According to a research piece from Forrester Research,a defining characteristic of a critic is that he/she:

_____ is a burgeoning field in the social space,giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product,brand,or service on the Internet.

Our need to feel connected to others is what drives the now mass-adopted media of social.

Explain marketing research online communities (MROCs)with a suitable example.

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.

Social media differs from traditional media,in that social media:

An online platform,Click Your Way,is typically designed for people to share their lives with their friends through pictures.This platform is an example of a(n):

Blogs cannot be multimedia in nature.

Define social media.

_____ is the term used to describe those web sites where people congregate based on some shared interest.

Social _____ tools can assess sentiment based on the syntax of the text.

It would make good business sense for a company to be 100 percent transparent and authentic.

What are blogs?

_____ is the term used by tweeters to describe what people are talking,or tweeting,about on Twitter.

According to a research piece from Forrester Research,a defining characteristic of a collector is that he/she:

The company Fastest Link First provides an online platform where people can get together and share their business ideas with one another.On the basis of this information,it would be most accurate to say that this platform is an example of a(n):

In the context of customer service in social media,being helpful is a very powerful mechanism for a company to engender trust and loyalty within a customer base.

Discuss the rise of social media.

Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 16: Social Media

The similarity between a blog and social bookmarking is that:

According to a research piece from Forrester Research,a defining characteristic of a critic is that he/she:

_____ is a burgeoning field in the social space,giving rise to unprecedented insights from the mere words and syntax we use when expressing our opinion about a product,brand,or service on the Internet.

Our need to feel connected to others is what drives the now mass-adopted media of social.

Explain marketing research online communities (MROCs)with a suitable example.

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.

Social media differs from traditional media,in that social media:

An online platform,Click Your Way,is typically designed for people to share their lives with their friends through pictures.This platform is an example of a(n):

Blogs cannot be multimedia in nature.

Define social media.

_____ is the term used to describe those web sites where people congregate based on some shared interest.

Social _____ tools can assess sentiment based on the syntax of the text.

It would make good business sense for a company to be 100 percent transparent and authentic.

What are blogs?

_____ is the term used by tweeters to describe what people are talking,or tweeting,about on Twitter.

According to a research piece from Forrester Research,a defining characteristic of a collector is that he/she:

The company Fastest Link First provides an online platform where people can get together and share their business ideas with one another.On the basis of this information,it would be most accurate to say that this platform is an example of a(n):

In the context of customer service in social media,being helpful is a very powerful mechanism for a company to engender trust and loyalty within a customer base.

Discuss the rise of social media.

Which of the following is most likely to be the reason behind the inability of advertisers to take advantage of the feedback mechanism provided by social media?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters