Question 1

Which of the following is true about social media?

Accepted Answer

A)  It consists of 20 percent planning and 80 percent execution. 
B)  It is not labor- and resource-intensive. 
C)  The consumption is inherently passive in the case of social media. 
D)  Social media has eliminated the human element from advertising and marketing. 
E)  The consumption in the case of social media is active and not passive. 
A)  It consists of 20 percent planning and 80 percent execution. 
B)  It is not labor- and resource-intensive. 
C)  The consumption is inherently passive in the case of social media. 
D)  Social media has eliminated the human element from advertising and marketing. 
E)  The consumption in the case of social media is active and not passive.

Question 2

Raymond visits a restaurant and is impressed by its continental menu.He promotes this restaurant by recommending it to his friends.This is an example of:

Accepted Answer

A)  affiliate marketing. 
B)  rich-media advertising. 
C)  sponsored marketing. 
D)  behavioral targeting. 
E)  word of mouth marketing. 
A)  affiliate marketing. 
B)  rich-media advertising. 
C)  sponsored marketing. 
D)  behavioral targeting. 
E)  word of mouth marketing.

Question 3

A _____ is typically referred to as a reverse chronological journaling site.

Accepted Answer

A)  wiki 
B)  blog 
C)  forum 
D)  button 
E)  podcast 
A)  wiki 
B)  blog 
C)  forum 
D)  button 
E)  podcast

Question 4

The aggregation of all blogs online is typically referred to as _____.

Accepted Answer

A)  blogoworld 
B)  blogosphere 
C)  blogouniverse 
D)  blogoplanet 
E)  blogohome 
A)  blogoworld 
B)  blogosphere 
C)  blogouniverse 
D)  blogoplanet 
E)  blogohome

Question 5

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Accepted Answer

A)  Posting 
B)  Tagging 
C)  Poking 
D)  Trending 
E)  Pinging 
A)  Posting 
B)  Tagging 
C)  Poking 
D)  Trending 
E)  Pinging

Question 6

Traditional media differs from social media,in that traditional media:

Accepted Answer

A)  is labor- and resource-intensive. 
B)  use the distributed network. 
C)  does not bring with it large media costs. 
D)  sites are paid for. 
E)  consists of 20 percent planning and 80 percent execution and management. 
A)  is labor- and resource-intensive. 
B)  use the distributed network. 
C)  does not bring with it large media costs. 
D)  sites are paid for. 
E)  consists of 20 percent planning and 80 percent execution and management.

Question 7

Which of the following would prove to be most efficient in enabling brands to aggregate all of the consumer commentary,positive,negative or otherwise,into a user-friendly dashboard with robust analytics and trend analysis of how conversations are growing and sentiment is changing over time?

Accepted Answer

A)  Global positioning system 
B)  Listening tool 
C)  Application protocol interface 
D)  Crowdsourcing 
E)  Cloud computing 
A)  Global positioning system 
B)  Listening tool 
C)  Application protocol interface 
D)  Crowdsourcing 
E)  Cloud computing

Question 8

Social media platforms are tools that amplify word of mouth (WOM)and make it measurable.

Accepted Answer

A) True 
 B)False

Question 9

"Social media is more labor- and resource-intensive as compared to traditional media." Cite an advantage of this equation.

Accepted Answer

Social media is more labor- an

Question 10

According to the Forrester Research,in the year 2012,the amount of advertising spent on _____ has been the highest.

Accepted Answer

A)  mobile marketing 
B)  social media 
C)  email marketing 
D)  display advertising 
E)  search marketing 
A)  mobile marketing 
B)  social media 
C)  email marketing 
D)  display advertising 
E)  search marketing

Question 11

Which of the following is true about traditional media?

Accepted Answer

A)  It consists of 80 percent planning and 20 percent execution. 
B)  It is more labor- and resource-intensive as compared to social media. 
C)  It does not bring with it large media costs. 
D)  It typically uses a distributed network to deliver content. 
E)  The consumption is inherently active in the case of traditional media. 
A)  It consists of 80 percent planning and 20 percent execution. 
B)  It is more labor- and resource-intensive as compared to social media. 
C)  It does not bring with it large media costs. 
D)  It typically uses a distributed network to deliver content. 
E)  The consumption is inherently active in the case of traditional media.

Question 12

Which of the following is true about social media?

Accepted Answer

A)  The consumption is inherently passive in the case of social media. 
B)  The consumption in the case of social media is active and not passive. 
C)  Social media are as much technology as they are media. 
D)  Social media has adversely affected the role of the consumer as content creator. 
E)  Social media has eliminated the human element from advertising and marketing. 
A)  The consumption is inherently passive in the case of social media. 
B)  The consumption in the case of social media is active and not passive. 
C)  Social media are as much technology as they are media. 
D)  Social media has adversely affected the role of the consumer as content creator. 
E)  Social media has eliminated the human element from advertising and marketing.

Question 13

What is the difference between social media and traditional media?

Accepted Answer

One of the biggest differences of social

Question 14

Users of microblogs are allowed only _____ characters of text in their posts.

Accepted Answer

A)  500 
B)  200 
C)  65 
D)  140 
E)  100 
A)  500 
B)  200 
C)  65 
D)  140 
E)  100

Question 15

Traditional media sites are not paid for.

Accepted Answer

A) True 
 B)False

Question 16

Mobile-based technology that is used for interactive communication is not included under social media.

Accepted Answer

A) True 
 B)False

Question 17

The similarity between blogs and microblogs is that:

Accepted Answer

A)  they are organized in reverse chronological order. 
B)  they allow users to use only 140 characters of text in their posts. 
C)  they do not restrict the number of characters that users can use in their posts. 
D)  they cannot be multimedia in nature. 
E)  they are not opinionated in nature. 
A)  they are organized in reverse chronological order. 
B)  they allow users to use only 140 characters of text in their posts. 
C)  they do not restrict the number of characters that users can use in their posts. 
D)  they cannot be multimedia in nature. 
E)  they are not opinionated in nature.

Question 18

Traditional media is more labor- and resource-intensive than social media.

Accepted Answer

A) True 
 B)False

Question 19

Forums are typically sections of sites that connect individuals around a specific topic.

Accepted Answer

A) True 
 B)False

Question 20

Wikipedia is a typical example of a(n):

Accepted Answer

A)  blog. 
B)  microblog. 
C)  collaborative project. 
D)  traditional media. 
E)  email. 
A)  blog. 
B)  microblog. 
C)  collaborative project. 
D)  traditional media. 
E)  email.

Which of the following is true about social media?

Raymond visits a restaurant and is impressed by its continental menu.He promotes this restaurant by recommending it to his friends.This is an example of:

A _____ is typically referred to as a reverse chronological journaling site.

The aggregation of all blogs online is typically referred to as _____.

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Traditional media differs from social media,in that traditional media:

Which of the following would prove to be most efficient in enabling brands to aggregate all of the consumer commentary,positive,negative or otherwise,into a user-friendly dashboard with robust analytics and trend analysis of how conversations are growing and sentiment is changing over time?

Social media platforms are tools that amplify word of mouth (WOM)and make it measurable.

"Social media is more labor- and resource-intensive as compared to traditional media." Cite an advantage of this equation.

According to the Forrester Research,in the year 2012,the amount of advertising spent on _____ has been the highest.

Which of the following is true about traditional media?

Which of the following is true about social media?

What is the difference between social media and traditional media?

Users of microblogs are allowed only _____ characters of text in their posts.

Traditional media sites are not paid for.

Mobile-based technology that is used for interactive communication is not included under social media.

The similarity between blogs and microblogs is that:

Traditional media is more labor- and resource-intensive than social media.

Forums are typically sections of sites that connect individuals around a specific topic.

Wikipedia is a typical example of a(n):

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 16: Social Media

Which of the following is true about social media?

Raymond visits a restaurant and is impressed by its continental menu.He promotes this restaurant by recommending it to his friends.This is an example of:

A _____ is typically referred to as a reverse chronological journaling site.

The aggregation of all blogs online is typically referred to as _____.

_____ is the act of self-classification with key words that make content easier to search for and therefore find.

Traditional media differs from social media,in that traditional media:

Which of the following would prove to be most efficient in enabling brands to aggregate all of the consumer commentary,positive,negative or otherwise,into a user-friendly dashboard with robust analytics and trend analysis of how conversations are growing and sentiment is changing over time?

Social media platforms are tools that amplify word of mouth (WOM)and make it measurable.

"Social media is more labor- and resource-intensive as compared to traditional media." Cite an advantage of this equation.

According to the Forrester Research,in the year 2012,the amount of advertising spent on _____ has been the highest.

Which of the following is true about traditional media?

Which of the following is true about social media?

What is the difference between social media and traditional media?

Users of microblogs are allowed only _____ characters of text in their posts.

Traditional media sites are not paid for.

Mobile-based technology that is used for interactive communication is not included under social media.

The similarity between blogs and microblogs is that:

Traditional media is more labor- and resource-intensive than social media.

Forums are typically sections of sites that connect individuals around a specific topic.

Wikipedia is a typical example of a(n):

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters