Question 1

_____ are simple,reverse chronological order web pages that are typically opinionated in nature.

Accepted Answer

A)  Wikis 
B)  Social bookmarks 
C)  Buttons 
D)  Banners 
E)  Blogs 
A)  Wikis 
B)  Social bookmarks 
C)  Buttons 
D)  Banners 
E)  Blogs

Question 2

According to a research piece from Forrester Research,a defining characteristic of a creator is that he/she:

Accepted Answer

A)  writes articles and post them. 
B)  reads blogs created by others. 
C)  listens to podcasts. 
D)  comments on someone else's blog. 
E)  votes for websites online. 
A)  writes articles and post them. 
B)  reads blogs created by others. 
C)  listens to podcasts. 
D)  comments on someone else's blog. 
E)  votes for websites online.

Question 3

Why is it not enough to classify social media as we do other media?

Accepted Answer

When defining social media,it is not eno

Question 4

Social media is more popular among people of sixty five and above compared to the younger generation.

Accepted Answer

A) True 
 B)False

Question 5

What is the new element that social media brings into advertising and marketing?

Accepted Answer

Social media brings

Question 6

One of the easiest and best ways to get started in social media is to be a practitioner.

Accepted Answer

A) True 
 B)False

Question 7

List one difference between traditional media and social media.

Accepted Answer

In contrast to traditional med

Question 8

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers?

Accepted Answer

A)  Software as a service 
B)  Global positioning system 
C)  Social bookmarking 
D)  CAPTCHA 
E)  Really simple syndication 
A)  Software as a service 
B)  Global positioning system 
C)  Social bookmarking 
D)  CAPTCHA 
E)  Really simple syndication

Question 10

The hardest part about advertising in social media platforms is that any displeasure from the receiver of the advertising can be broadcast to his or her entire network.

Accepted Answer

A) True 
 B)False

Question 11

Facebook is considered to be the first social media web site.

Accepted Answer

A) True 
 B)False

Question 12

Social bookmarking has recently gained popularity for sharing content on the web.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a tool that makes the fragmentation of social media easy to manage?

Accepted Answer

A)  Text analytics 
B)  Global positioning system 
C)  Trojan 
D)  Worm 
E)  Button 
A)  Text analytics 
B)  Global positioning system 
C)  Trojan 
D)  Worm 
E)  Button

Question 14

Social ads differ from search ads in that social ads:

Accepted Answer

A)  are not text-based. 
B)  are more effective in terms of click-through performance. 
C)  do not allow the use of graphics. 
D)  lack the human element. 
E)  are not as expensive. 
A)  are not text-based. 
B)  are more effective in terms of click-through performance. 
C)  do not allow the use of graphics. 
D)  lack the human element. 
E)  are not as expensive.

Question 15

The difference between blogs and microblogs is that:

Accepted Answer

A)  blogs are organized in reverse chronological order. 
B)  microblogs allow users to use only 140 characters of text in their posts. 
C)  blogs are not opinionated in nature. 
D)  microblogs can be multimedia in nature. 
E)  microblogs are personal in nature. 
A)  blogs are organized in reverse chronological order. 
B)  microblogs allow users to use only 140 characters of text in their posts. 
C)  blogs are not opinionated in nature. 
D)  microblogs can be multimedia in nature. 
E)  microblogs are personal in nature.

Question 16

Traditional media consists of 80 percent planning and 20 percent execution and management.

Accepted Answer

A) True 
 B)False

Question 17

Social media brings the human element into advertising and marketing.

Accepted Answer

A) True 
 B)False

Question 18

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

Accepted Answer

A)  Social media lacks the human element and so it fails to attract the older generation. 
B)  The brands that cater to the older generation have no access to the Internet. 
C)  The Internet uses a centralized network to deliver its content. 
D)  The percentage of older people engaged with the social media is relatively low. 
E)  In the case of social media, the consumption pattern is inherently passive. 
A)  Social media lacks the human element and so it fails to attract the older generation. 
B)  The brands that cater to the older generation have no access to the Internet. 
C)  The Internet uses a centralized network to deliver its content. 
D)  The percentage of older people engaged with the social media is relatively low. 
E)  In the case of social media, the consumption pattern is inherently passive.

Question 19

_____ is best defined as the platform that includes any web- or mobile-based technology that is used for interactive communication between groups,communities,companies,and individuals.

Accepted Answer

A)  Print media 
B)  Traditional media 
C)  Outdoor advertising 
D)  Social media 
E)  Billboard advertising 
A)  Print media 
B)  Traditional media 
C)  Outdoor advertising 
D)  Social media 
E)  Billboard advertising

Question 20

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site,tool,or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Accepted Answer

A)  application protocol interface 
B)  user-generated content 
C)  motion tracking interface 
D)  crossing-based interface 
E)  global positioning systems 
A)  application protocol interface 
B)  user-generated content 
C)  motion tracking interface 
D)  crossing-based interface 
E)  global positioning systems

_____ are simple,reverse chronological order web pages that are typically opinionated in nature.

According to a research piece from Forrester Research,a defining characteristic of a creator is that he/she:

Why is it not enough to classify social media as we do other media?

Social media is more popular among people of sixty five and above compared to the younger generation.

What is the new element that social media brings into advertising and marketing?

One of the easiest and best ways to get started in social media is to be a practitioner.

List one difference between traditional media and social media.

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers?

The hardest part about advertising in social media platforms is that any displeasure from the receiver of the advertising can be broadcast to his or her entire network.

Facebook is considered to be the first social media web site.

Social bookmarking has recently gained popularity for sharing content on the web.

Which of the following is a tool that makes the fragmentation of social media easy to manage?

Social ads differ from search ads in that social ads:

The difference between blogs and microblogs is that:

Traditional media consists of 80 percent planning and 20 percent execution and management.

Social media brings the human element into advertising and marketing.

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

_____ is best defined as the platform that includes any web- or mobile-based technology that is used for interactive communication between groups,communities,companies,and individuals.

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site,tool,or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 16: Social Media

_____ are simple,reverse chronological order web pages that are typically opinionated in nature.

According to a research piece from Forrester Research,a defining characteristic of a creator is that he/she:

Why is it not enough to classify social media as we do other media?

Social media is more popular among people of sixty five and above compared to the younger generation.

What is the new element that social media brings into advertising and marketing?

One of the easiest and best ways to get started in social media is to be a practitioner.

List one difference between traditional media and social media.

Listening tools are very beneficial in understanding what's going on in the blogosphere.

Which of the following technologies is capable of taking data from the marketers existing databases along with data from third-party data providers and web site traffic to give a view of the makeup of the brand's customers?

The hardest part about advertising in social media platforms is that any displeasure from the receiver of the advertising can be broadcast to his or her entire network.

Facebook is considered to be the first social media web site.

Social bookmarking has recently gained popularity for sharing content on the web.

Which of the following is a tool that makes the fragmentation of social media easy to manage?

Social ads differ from search ads in that social ads:

The difference between blogs and microblogs is that:

Traditional media consists of 80 percent planning and 20 percent execution and management.

Social media brings the human element into advertising and marketing.

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

_____ is best defined as the platform that includes any web- or mobile-based technology that is used for interactive communication between groups,communities,companies,and individuals.

The advent of Facebook Connect and Twitter's open _____ has made it possible for any site,tool,or application to feed and extract information from the social network sites in accordance with how the user has granted permissions.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters