Question 1

Proponents of advertising believe that it fosters employment and gives consumers a wider variety of product choices.

Accepted Answer

A) True 
 B)False  True

Question 2

The _____ is responsible for protecting the public interest and encouraging competition.Its control over broadcast advertising is actually indirect,stemming from its authority to license broadcasters or revoke their licenses.

Accepted Answer

A)  Federal Trade Commission 
B)  National Advertising Review Council 
C)  Better Business Bureau 
D)  Federal Communications Commission 
E)  Inter-American Telecommunication Commission 
A)  Federal Trade Commission 
B)  National Advertising Review Council 
C)  Better Business Bureau 
D)  Federal Communications Commission 
E)  Inter-American Telecommunication Commission D

Question 3

A socially responsible company is most likely to:

Accepted Answer

A)  act in the interest of the community. 
B)  view puffery as a persuasive and sustainable means of attracting buyers. 
C)  view deceptive advertising as a necessary measure to enhance revenues. 
D)  consciously engage in stereotyping demographic groups in the community. 
E)  discount social media as an effective means of communicating with the public. 
A)  act in the interest of the community. 
B)  view puffery as a persuasive and sustainable means of attracting buyers. 
C)  view deceptive advertising as a necessary measure to enhance revenues. 
D)  consciously engage in stereotyping demographic groups in the community. 
E)  discount social media as an effective means of communicating with the public. A

Question 4

What is the primary function of the National Advertising Review Council (NARC)?

Accepted Answer

NARC's primary purpose is to p

Question 5

What are the three kinds of information the FTC typically looks for from suspected violators?

Accepted Answer

The FTC has broad powers to pursue suspe

Question 6

Which of the following can be copyrighted?

Accepted Answer

A)  An original idea 
B)  A slogan 
C)  A familiar symbol 
D)  A design 
E)  A dramatic work of original authorship 
A)  An original idea 
B)  A slogan 
C)  A familiar symbol 
D)  A design 
E)  A dramatic work of original authorship

Question 7

Intense competition always tends to stimulate the number of businesses in an industry.

Accepted Answer

A) True 
 B)False

Question 8

An ad for a soft drink that uses the slogan: "Life is good" is employing _____.

Accepted Answer

A)  a comparative fact 
B)  advocacy information 
C)  a nonproduct fact 
D)  a short-term manipulative argument 
E)  a long-term macro argument 
A)  a comparative fact 
B)  advocacy information 
C)  a nonproduct fact 
D)  a short-term manipulative argument 
E)  a long-term macro argument

Question 9

According to the _____,in an economy that produces more goods and services than can be consumed,advertising keeps consumers informed of their alternatives and allows companies to compete more effectively for consumer dollars.

Accepted Answer

A)  motivational theory 
B)  utilitarian framework 
C)  abundance principle 
D)  AIDA approach 
E)  Two-factor theory 
A)  motivational theory 
B)  utilitarian framework 
C)  abundance principle 
D)  AIDA approach 
E)  Two-factor theory

Question 10

How does advertising help lower prices?

Accepted Answer

Advertising is one element of the mass d

Question 11

Advertising adds value to a brand by educating customers about new uses for a product.

Accepted Answer

A) True 
 B)False

Question 12

A patent is a form of protection provided to the authors of "original works of authorship," including literary,dramatic,musical,artistic,and certain other "intellectual works."

Accepted Answer

A) True 
 B)False

Question 13

Which of the following comprise the first level of ethical responsibility?

Accepted Answer

A)  Individual level 
B)  Societal level 
C)  Level of personal integrity 
D)  Economic level 
E)  Level of singular ethical concepts 
A)  Individual level 
B)  Societal level 
C)  Level of personal integrity 
D)  Economic level 
E)  Level of singular ethical concepts

Question 14

Which of the following statements about deceptive advertising is true?

Accepted Answer

A)  Deceptive advertising helps establish long-term consumer confidence in the product being advertised. 
B)  Puffery becomes deceptive when taken literally. 
C)  Under current advertising law, puffery includes product claims that are factually false. 
D)  Puffery in advertisement enhances brand value. 
E)  Nonproduct facts are rarely used in deceptive advertising. 
A)  Deceptive advertising helps establish long-term consumer confidence in the product being advertised. 
B)  Puffery becomes deceptive when taken literally. 
C)  Under current advertising law, puffery includes product claims that are factually false. 
D)  Puffery in advertisement enhances brand value. 
E)  Nonproduct facts are rarely used in deceptive advertising.

Question 15

Historically,the British have been known to use the derogatory term "frogs" to refer to the French.When a London-based language institute advertised its French language course from elementary to advanced levels,it pictured the development of a frog in stages from an egg through a tadpole to full maturity.This would be an example of _____.

Accepted Answer

A)  puffery 
B)  demarketing 
C)  bait-and-switch 
D)  cognitive bias 
E)  stereotype perpetuation 
A)  puffery 
B)  demarketing 
C)  bait-and-switch 
D)  cognitive bias 
E)  stereotype perpetuation

Question 16

Which of the following media conducts the strictest review?

Accepted Answer

A)  Television networks 
B)  Social networks 
C)  Radio 
D)  Newspapers 
E)  Magazines 
A)  Television networks 
B)  Social networks 
C)  Radio 
D)  Newspapers 
E)  Magazines

Question 17

Criticisms that focus on the style of advertising,saying it's deceptive or crafty,are referred to as _____.

Accepted Answer

A)  short-term manipulative arguments 
B)  testimonials 
C)  long-term macro arguments 
D)  consent decrees 
E)  patents 
A)  short-term manipulative arguments 
B)  testimonials 
C)  long-term macro arguments 
D)  consent decrees 
E)  patents

Question 18

If a suspected violator cites survey findings or scientific studies,the FTC is likely to ask for _____.

Accepted Answer

A)  substantiation 
B)  endorsements 
C)  testimonials 
D)  affirmative disclosures 
E)  consent decree 
A)  substantiation 
B)  endorsements 
C)  testimonials 
D)  affirmative disclosures 
E)  consent decree

Question 19

Which of the following statements about the Food and Drug Administration (FDA)is true?

Accepted Answer

A)  The FDA has authority over the labeling, packaging, and branding of all packaged foods and therapeutic devices. 
B)  The FDA regulates the prices of food products. 
C)  The FDA requires health food manufacturers to list only the basic ingredients of their products on package labels. 
D)  The FDA regulates health insurance. 
E)  The FDA is not authorized to regulate the content of pharmaceutical ads. 
A)  The FDA has authority over the labeling, packaging, and branding of all packaged foods and therapeutic devices. 
B)  The FDA regulates the prices of food products. 
C)  The FDA requires health food manufacturers to list only the basic ingredients of their products on package labels. 
D)  The FDA regulates health insurance. 
E)  The FDA is not authorized to regulate the content of pharmaceutical ads.

Question 20

State legislation governing advertising is often based on the _____ statute developed in 1911 by Printer's Ink.

Accepted Answer

A)  dual factor model 
B)  self-regulatory model 
C)  truth-in-advertising model 
D)  need hierarchy model 
E)  ethical decision making model 
A)  dual factor model 
B)  self-regulatory model 
C)  truth-in-advertising model 
D)  need hierarchy model 
E)  ethical decision making model

Proponents of advertising believe that it fosters employment and gives consumers a wider variety of product choices.

The _____ is responsible for protecting the public interest and encouraging competition.Its control over broadcast advertising is actually indirect,stemming from its authority to license broadcasters or revoke their licenses.

A socially responsible company is most likely to:

What is the primary function of the National Advertising Review Council (NARC)?

What are the three kinds of information the FTC typically looks for from suspected violators?

Which of the following can be copyrighted?

Intense competition always tends to stimulate the number of businesses in an industry.

An ad for a soft drink that uses the slogan: "Life is good" is employing _____.

According to the _____,in an economy that produces more goods and services than can be consumed,advertising keeps consumers informed of their alternatives and allows companies to compete more effectively for consumer dollars.

How does advertising help lower prices?

Advertising adds value to a brand by educating customers about new uses for a product.

A patent is a form of protection provided to the authors of "original works of authorship," including literary,dramatic,musical,artistic,and certain other "intellectual works."

Which of the following comprise the first level of ethical responsibility?

Which of the following statements about deceptive advertising is true?

Which of the following media conducts the strictest review?

Criticisms that focus on the style of advertising,saying it's deceptive or crafty,are referred to as _____.

If a suspected violator cites survey findings or scientific studies,the FTC is likely to ask for _____.

Which of the following statements about the Food and Drug Administration (FDA)is true?

State legislation governing advertising is often based on the _____ statute developed in 1911 by Printer's Ink.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 3: The Big Picture: Economic and Regulatory Aspects

Proponents of advertising believe that it fosters employment and gives consumers a wider variety of product choices.

The _____ is responsible for protecting the public interest and encouraging competition.Its control over broadcast advertising is actually indirect,stemming from its authority to license broadcasters or revoke their licenses.

A socially responsible company is most likely to:

What is the primary function of the National Advertising Review Council (NARC)?

What are the three kinds of information the FTC typically looks for from suspected violators?

Which of the following can be copyrighted?

Intense competition always tends to stimulate the number of businesses in an industry.

An ad for a soft drink that uses the slogan: "Life is good" is employing _____.

According to the _____,in an economy that produces more goods and services than can be consumed,advertising keeps consumers informed of their alternatives and allows companies to compete more effectively for consumer dollars.

How does advertising help lower prices?

Advertising adds value to a brand by educating customers about new uses for a product.

A patent is a form of protection provided to the authors of "original works of authorship," including literary,dramatic,musical,artistic,and certain other "intellectual works."

Which of the following comprise the first level of ethical responsibility?

Which of the following statements about deceptive advertising is true?

Which of the following media conducts the strictest review?

Criticisms that focus on the style of advertising,saying it's deceptive or crafty,are referred to as _____.

If a suspected violator cites survey findings or scientific studies,the FTC is likely to ask for _____.

Which of the following statements about the Food and Drug Administration (FDA)is true?

State legislation governing advertising is often based on the _____ statute developed in 1911 by Printer's Ink.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters