Exam 12: Print, Electronic, and Digital Media Production

In terms of preparing mechanicals,_____ refers to artwork in which the printer must photograph each layer of art to make separate plates.

The overall responsibility of the producer for electronic media is to keep the project moving smoothly and under budget,while maintaining the required level of quality through every step of the production process.

What does an agency mean when it says that print production is at the blueline?

For advertising purposes,which of the following categories of paper is commonly used for letters and fliers?

In the prepress phase,the printer makes a plate from the base art and one from each overlay.

A bleed occurs when the edge of one color or shade overlaps its neighbor by a fraction of an inch to make sure the white paper underneath does not show through.

The _____ uses a series of four very thin sheets of plastic pressed together.Each layer's light-sensitive emulsion turns one of the process colors when exposed to certain wavelengths of light.

In the television commercial production process,_____ such as moving titles and whirling logos,are done with DVE units that can manipulate graphics on the screen in many ways.

To portray people and things in lifelike,everyday situations,like typical slice-of-life TV commercials,advertisers use the animation technique.

During the postproduction stage of TV commercial production for film editing,the visual portion of a commercial appears on one piece of celluloid without the effects of dissolves,titles,or supers while the sound portion is assembled on another piece of celluloid.

List five budget issues that commonly cause the production of an advertisement to go over budget.

_____ refers to the systematic process an approved design goes through from concept to final publication.

A(n)_____ is a single ink premixed according to a formula and given a specific color number.

In terms of radio commercial production,_____ refer(s)to the regular charge agreed to in the union contract for talent.

Which of the following categories of paper is commonly used for brochures in advertising?

Briefly describe a sound studio where a session is recorded.

Which of the following is true of the first step in the print production process?

Normal photographic paper (such as snapshots made with a camera)produces images in _____ that refers to black and white with shades of gray in between.

For full-color ads,it's often wise to overprint text in black ink because when ads or brochures reprint,advertisers often make type changes.

Which of the following processes can simulate nearly all colors by combining the four primary colors and is used to print an ad in full color?