Exam 12: Print, Electronic, and Digital Media Production

The text type used in advertising is large and heavy and is employed for headlines,subheads,logos,and addresses,and for emphasis.

In print production,_____ refer(s)to colors,type,or visuals that run all the way to the edge of the page.

In terms of radio commercial production,if a commercial is extended beyond the time specified in the contract,the advertiser owes a _____ to the talent.

During the radio commercial production process,the agency producer,director,and sound engineer sit in the _____,where they can monitor all the sounds generated in the sound studio.

In the _____ phase of the radio commercial production process,the advertiser and agency perform a variety of tasks that allow production to run smoothly,on time,and within budget.

What is the difference between line art and halftone screens?

To portray people and things in lifelike,everyday situations,like typical slice-of-life TV commercials,advertisers use the _____ technique of television commercial production.

Which of the following involves creating a digital video with a subtle promotional message and is designed to tempt viewers to share it with their friends?

Which of the following is true of typefaces for print ads?

The production phase of the print production process involves:

The process of converting a script or storyboard into a finished commercial for use on radio,TV,or digital media is known as _____.

In the postproduction phase of the TV commercial production process,the addition of optical effects and titles to the mixed interlock results in the _____.

In terms of the characteristics of type,_____ refers to adding extra space between lines to give a more "airy" feeling to the copy.

_____,a characteristic of the lens of a camera,refers to the opening that controls the amount of light that reaches the film or digital media.

The blueline is a less expensive form of the Chromalin with relatively thick plastic sheets that can be lifted up.

Which of the following is true of the launch phase of Web site production?

Which of the following is true of the planning phase of Web site production?

_____ are posted at a Web site or in Facebook,with the goal of attracting an initial small but influential audience that shares it with dozens or even hundreds of others.

_____ refers to spreading or narrowing the spaces between letters that helps improve an ad's appearance and readability.

_____ is a technique of producing television commercials which refer(s)to cartoons,dancing puppets,and demonstrations in which inanimate objects come to life.