Exam 12: Print, Electronic, and Digital Media Production

From the master tape of a recorded radio commercial,the sound engineer makes duplicates called spots and sends them to radio stations for broadcast.

According to David Ogilvy,to make the strongest impression on the viewer,fantasies should relate to the product's claims and be repeated heavily.

The soundtrack of a TV commercial is always recorded in advance to ensure that the commercial is very short.

Which of the following is a definition of typography?

Describe viral ads.

List the traditional animation techniques.

Letters and fliers commonly use cover paper.

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

Which of the following is true of the design phase of Web site production?

In the preproduction phase of a television commercial production process,the producer must first study the script and storyboard and analyze the production techniques that will be called for in the commercial.

A(n)_____ is a complete assortment of capitals,small capitals,lowercase letters,numerals,and punctuation marks for a particular typeface and size.

Which of the following is done by artists to calculate the total block of space the type will occupy in relation to the typeface's letter size and proportions?

Which of the following is true of the maintain phase of Web site production?

The disadvantages of live commercials are that announcers may be inconsistent in their delivery,and sound effects are limited.

During the television commercial production process,who helps create proper lighting by guessing the range and intensity of light by briefly studying its source?

Web content management systems provide authoring and administration tools that make it easier for designers and producers to collaborate.

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget,while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

In advertising,which of the following categories of paper is commonly used for direct-mail pieces?

What is meant by camera-ready art?

Which of the following is true of the coding phase of Web site production?