Question 1

Describe the postproduction phase of the production process of a TV commercial.

Accepted Answer

In the postproduction phase,the film edi

Question 2

Which of the following is used by traffic and production managers during the print production process to decide when each step of the work must be completed?

Accepted Answer

A)  Closing dates 
B)  Kerning 
C)  Leading 
D)  Platemaking 
E)  Special effects 
A)  Closing dates 
B)  Kerning 
C)  Leading 
D)  Platemaking 
E)  Special effects

Question 3

Viral ads are posted at a Web site or in Facebook,with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

Accepted Answer

A) True 
 B)False

Question 4

Describe television in terms of the cost of electronic production.

Accepted Answer

Many companies desire the sight,sound,an

Question 5

Which of the following is the least expensive electronic medium to produce?

Accepted Answer

A)  Blu-ray 
B)  Radio 
C)  Television 
D)  DVD 
E)  Web site 
A)  Blu-ray 
B)  Radio 
C)  Television 
D)  DVD 
E)  Web site

Question 6

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

Accepted Answer

A) True 
 B)False

Question 7

During the print production process,when artwork created using orthographic film is photographed as is,the result is known as a(n)_____.

Accepted Answer

A)  strip 
B)  continuous tone 
C)  halftone screen 
D)  grey tone 
E)  line film 
A)  strip 
B)  continuous tone 
C)  halftone screen 
D)  grey tone 
E)  line film

Question 8

What is a wireframe?

Accepted Answer

Some artists begin a blueprint of a Web

Question 9

The _____ process consists of four major phases: preproduction,production,prepress,and printing and distribution.

Accepted Answer

A)  answer print 
B)  CYMK printing 
C)  work print 
D)  print production 
E)  screen printing 
A)  answer print 
B)  CYMK printing 
C)  work print 
D)  print production 
E)  screen printing

Question 10

The sound engineer usually records music,sound effects,and vocals separately and then mixes them during the _____ phase of the radio commercial production process.

Accepted Answer

A)  production 
B)  postproduction 
C)  distribution 
D)  mixing 
E)  casting 
A)  production 
B)  postproduction 
C)  distribution 
D)  mixing 
E)  casting

Question 11

Which of the following is the first step of the print production process?

Accepted Answer

A)  Printing 
B)  Prepress 
C)  Distribution 
D)  Preproduction 
E)  Production 
A)  Printing 
B)  Prepress 
C)  Distribution 
D)  Preproduction 
E)  Production

Question 12

The _____ stage of the television commercial production process refers to the actual day (or days)the commercial is filmed.

Accepted Answer

A)  production 
B)  preproduction 
C)  distribution 
D)  postproduction 
E)  finishing
The process of producing a TV commercial always involves three stages:
1) Preproduction: all the work prior to the actual day of filming.
2) Production: the actual day (or days) the commercial is filmed. 
A)  production 
B)  preproduction 
C)  distribution 
D)  postproduction 
E)  finishing
The process of producing a TV commercial always involves three stages:
1) Preproduction: all the work prior to the actual day of filming.
2) Production: the actual day (or days) the commercial is filmed.

Question 13

Kerning refers to adding extra space between lines to give a more "airy" feeling to the copy.

Accepted Answer

A) True 
 B)False

Question 14

When advertising agencies place ads in print media,the cost of paper is excluded in the charge for the ad.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is the final step in the classic manual print production process?

Accepted Answer

A)  Typesetting 
B)  Stripping 
C)  Platemaking 
D)  Rough or comprehensive layout setting 
E)  Presswork 
A)  Typesetting 
B)  Stripping 
C)  Platemaking 
D)  Rough or comprehensive layout setting 
E)  Presswork

Question 16

Describe typography and copy casting.

Accepted Answer

Art directors select type styles to enha

Question 17

Local and regional advertisers prefer prerecorded music available for commercial use from the studio or radio station due to the high cost of original music.

Accepted Answer

A) True 
 B)False

Question 18

A high-contrast film yielding only black-and-white images with no gray tones is referred to as _____.

Accepted Answer

A)  serigraphic proof 
B)  halftone screen 
C)  orthographic film 
D)  phonofilm 
E)  paperfilm 
A)  serigraphic proof 
B)  halftone screen 
C)  orthographic film 
D)  phonofilm 
E)  paperfilm

Question 19

In radio commercial production,a(n)_____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

Accepted Answer

A)  dub 
B)  dupe 
C)  master tape 
D)  audio console 
E)  animation 
A)  dub 
B)  dupe 
C)  master tape 
D)  audio console 
E)  animation

Question 20

According to the classes of type used in advertising,_____ type is smaller and finer,used in body copy.

Accepted Answer

A)  display 
B)  architectural 
C)  inscriptional 
D)  text 
E)  experimental 
A)  display 
B)  architectural 
C)  inscriptional 
D)  text 
E)  experimental

Describe the postproduction phase of the production process of a TV commercial.

Which of the following is used by traffic and production managers during the print production process to decide when each step of the work must be completed?

Viral ads are posted at a Web site or in Facebook,with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

Describe television in terms of the cost of electronic production.

Which of the following is the least expensive electronic medium to produce?

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

During the print production process,when artwork created using orthographic film is photographed as is,the result is known as a(n)_____.

What is a wireframe?

The _____ process consists of four major phases: preproduction,production,prepress,and printing and distribution.

The sound engineer usually records music,sound effects,and vocals separately and then mixes them during the _____ phase of the radio commercial production process.

Which of the following is the first step of the print production process?

The _____ stage of the television commercial production process refers to the actual day (or days)the commercial is filmed.

Kerning refers to adding extra space between lines to give a more "airy" feeling to the copy.

When advertising agencies place ads in print media,the cost of paper is excluded in the charge for the ad.

Which of the following is the final step in the classic manual print production process?

Describe typography and copy casting.

Local and regional advertisers prefer prerecorded music available for commercial use from the studio or radio station due to the high cost of original music.

A high-contrast film yielding only black-and-white images with no gray tones is referred to as _____.

In radio commercial production,a(n)_____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

According to the classes of type used in advertising,_____ type is smaller and finer,used in body copy.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 12: Print, Electronic, and Digital Media Production

Describe the postproduction phase of the production process of a TV commercial.

Which of the following is used by traffic and production managers during the print production process to decide when each step of the work must be completed?

Viral ads are posted at a Web site or in Facebook,with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

Describe television in terms of the cost of electronic production.

Which of the following is the least expensive electronic medium to produce?

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

During the print production process,when artwork created using orthographic film is photographed as is,the result is known as a(n)_____.

What is a wireframe?

The _____ process consists of four major phases: preproduction,production,prepress,and printing and distribution.

The sound engineer usually records music,sound effects,and vocals separately and then mixes them during the _____ phase of the radio commercial production process.

Which of the following is the first step of the print production process?

The _____ stage of the television commercial production process refers to the actual day (or days)the commercial is filmed.

Kerning refers to adding extra space between lines to give a more "airy" feeling to the copy.

When advertising agencies place ads in print media,the cost of paper is excluded in the charge for the ad.

Which of the following is the final step in the classic manual print production process?

Describe typography and copy casting.

Local and regional advertisers prefer prerecorded music available for commercial use from the studio or radio station due to the high cost of original music.

A high-contrast film yielding only black-and-white images with no gray tones is referred to as _____.

In radio commercial production,a(n)_____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

According to the classes of type used in advertising,_____ type is smaller and finer,used in body copy.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters