Question 1

Consumers use physiological screens to evaluate,filter,and personalize information according to subjective emotional standards.

Accepted Answer

A) True 
 B)False  False

Question 2

A famous basketball player endorses a brand of sportswear.For the brand's target market that consists of young males,the basketball player is most likely to be a(n)_____.

Accepted Answer

A)  opinion leader 
B)  entrepreneur 
C)  innovator 
D)  early adopter 
E)  intrapreneur 
A)  opinion leader 
B)  entrepreneur 
C)  innovator 
D)  early adopter 
E)  intrapreneur A

Question 3

Which of the following is true of the influence of culture on advertising?

Accepted Answer

A)  Companies find it easier to change consumer tastes rather than work with them. 
B)  Global marketers are especially concerned with the purchase environment. 
C)  Differences in subcultures do not have a significant impact on product response. 
D)  Consumers are not influenced by interpersonal factors. 
E)  Marketing activities are not susceptible to cultural error. 
A)  Companies find it easier to change consumer tastes rather than work with them. 
B)  Global marketers are especially concerned with the purchase environment. 
C)  Differences in subcultures do not have a significant impact on product response. 
D)  Consumers are not influenced by interpersonal factors. 
E)  Marketing activities are not susceptible to cultural error. B

Question 4

_____ refer(s)to the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy needs and wants.

Accepted Answer

A)  Consumer behavior 
B)  Operant conditioning 
C)  Mental files 
D)  Classical conditioning 
E)  Centers of influence 
A)  Consumer behavior 
B)  Operant conditioning 
C)  Mental files 
D)  Classical conditioning 
E)  Centers of influence

Question 5

The purpose of marketing is to create cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 6

_____ is the consumer's conscious or unconscious decision,expressed through intention or behavior,to repurchase a brand continually.

Accepted Answer

A)  Brand loyalty 
B)  Brand equity 
C)  Brand interest 
D)  Brand awareness 
E)  Brand value 
A)  Brand loyalty 
B)  Brand equity 
C)  Brand interest 
D)  Brand awareness 
E)  Brand value

Question 7

Which of the following product promotions will reinforce consumer habits and increase brand loyalty?

Accepted Answer

A)  For every jar of coffee a customer purchases, he or she gets another free. 
B)  A sales clerk gives out free samples of mustard sauce at the supermarket. 
C)  An advertisement demonstrates the superiority of one brand of beer over another. 
D)  A vacuum cleaner salesperson offers to clean the carpet at a customer's house. 
E)  A new brand of soap offers a discount to lure customers away from an established brand. 
A)  For every jar of coffee a customer purchases, he or she gets another free. 
B)  A sales clerk gives out free samples of mustard sauce at the supermarket. 
C)  An advertisement demonstrates the superiority of one brand of beer over another. 
D)  A vacuum cleaner salesperson offers to clean the carpet at a customer's house. 
E)  A new brand of soap offers a discount to lure customers away from an established brand.

Question 8

Physiological screens refer to the subconscious filters that shield us from unwanted messages.

Accepted Answer

A) True 
 B)False

Question 9

From the advertiser's point of view,social class always represents an important functional or operational set of values.

Accepted Answer

A) True 
 B)False

Question 10

At the point of making a purchase decision,consumers establish _____ to judge selection alternatives.

Accepted Answer

A)  brand loyalty 
B)  evaluative criteria 
C)  transformational motives 
D)  postpurchase evaluations 
E)  cultural hegemony 
A)  brand loyalty 
B)  evaluative criteria 
C)  transformational motives 
D)  postpurchase evaluations 
E)  cultural hegemony

Question 11

Since Americans love hot dogs,peanut butter,corn on the cob,and apple pie,a foreign fast food restaurant that recently opened in an American city changed its menu to suit local tastes.This is an example of the influence of _____ in marketing.

Accepted Answer

A)  social class 
B)  cognitive dissonance 
C)  culture 
D)  ethics 
E)  motivation 
A)  social class 
B)  cognitive dissonance 
C)  culture 
D)  ethics 
E)  motivation

Question 12

According to the _____,people strive to justify their behavior by reducing the inconsistency between their perceptions or beliefs and reality.

Accepted Answer

A)  Elaboration Likelihood Model 
B)  stimulus-response method 
C)  equity theory 
D)  theory of cognitive dissonance 
E)  expectancy theory 
A)  Elaboration Likelihood Model 
B)  stimulus-response method 
C)  equity theory 
D)  theory of cognitive dissonance 
E)  expectancy theory

Question 13

Write a short note on how the nonpersonal influence of place can affect a consumer's final purchase decision.

Accepted Answer

Once consumers decide to purchase a cert

Question 14

What is the alternative term for cognitive dissonance?

Accepted Answer

Cognitive dissonance

Question 15

An advertisement for car tires shows how road accidents can be summarily avoided if the consumer buys the brand.According to Maslow's hierarchy of needs,which of the following levels of needs does the advertisement promise to satisfy?

Accepted Answer

A)  Physiological need 
B)  Social need 
C)  Self-actualization need 
D)  Safety need 
E)  Esteem need 
A)  Physiological need 
B)  Social need 
C)  Self-actualization need 
D)  Safety need 
E)  Esteem need

Question 16

Briefly describe mental files.

Accepted Answer

Cognition is not just about how we respo

Question 17

Motives stem from the conscious goal of satisfying our needs and wants.

Accepted Answer

A) True 
 B)False

Question 18

Nonpersonal influences that have a direct impact on a consumer's final purchase decision are family,culture,and target market.

Accepted Answer

A) True 
 B)False

Question 19

According to Abraham Maslow's hierarchy of needs model,which of the following is the highest need?

Accepted Answer

A)  Esteem need 
B)  Social need 
C)  Safety need 
D)  Self-actualization need 
E)  Physiological need 
A)  Esteem need 
B)  Social need 
C)  Safety need 
D)  Self-actualization need 
E)  Physiological need

Question 20

_____ is a relatively permanent change in thought process or behavior.

Accepted Answer

A)  Stimulus 
B)  Perception 
C)  Utility 
D)  Learning 
E)  Cognition 
A)  Stimulus 
B)  Perception 
C)  Utility 
D)  Learning 
E)  Cognition

Consumers use physiological screens to evaluate,filter,and personalize information according to subjective emotional standards.

A famous basketball player endorses a brand of sportswear.For the brand's target market that consists of young males,the basketball player is most likely to be a(n)_____.

Which of the following is true of the influence of culture on advertising?

_____ refer(s)to the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy needs and wants.

The purpose of marketing is to create cognitive dissonance.

_____ is the consumer's conscious or unconscious decision,expressed through intention or behavior,to repurchase a brand continually.

Which of the following product promotions will reinforce consumer habits and increase brand loyalty?

Physiological screens refer to the subconscious filters that shield us from unwanted messages.

From the advertiser's point of view,social class always represents an important functional or operational set of values.

At the point of making a purchase decision,consumers establish _____ to judge selection alternatives.

Since Americans love hot dogs,peanut butter,corn on the cob,and apple pie,a foreign fast food restaurant that recently opened in an American city changed its menu to suit local tastes.This is an example of the influence of _____ in marketing.

According to the _____,people strive to justify their behavior by reducing the inconsistency between their perceptions or beliefs and reality.

Write a short note on how the nonpersonal influence of place can affect a consumer's final purchase decision.

What is the alternative term for cognitive dissonance?

An advertisement for car tires shows how road accidents can be summarily avoided if the consumer buys the brand.According to Maslow's hierarchy of needs,which of the following levels of needs does the advertisement promise to satisfy?

Briefly describe mental files.

Motives stem from the conscious goal of satisfying our needs and wants.

Nonpersonal influences that have a direct impact on a consumer's final purchase decision are family,culture,and target market.

According to Abraham Maslow's hierarchy of needs model,which of the following is the highest need?

_____ is a relatively permanent change in thought process or behavior.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 5: Marketing and Consumer Behavior

Consumers use physiological screens to evaluate,filter,and personalize information according to subjective emotional standards.

A famous basketball player endorses a brand of sportswear.For the brand's target market that consists of young males,the basketball player is most likely to be a(n)_____.

Which of the following is true of the influence of culture on advertising?

_____ refer(s)to the mental and emotional processes and the physical activities of people who purchase and use goods and services to satisfy needs and wants.

The purpose of marketing is to create cognitive dissonance.

_____ is the consumer's conscious or unconscious decision,expressed through intention or behavior,to repurchase a brand continually.

Which of the following product promotions will reinforce consumer habits and increase brand loyalty?

Physiological screens refer to the subconscious filters that shield us from unwanted messages.

From the advertiser's point of view,social class always represents an important functional or operational set of values.

At the point of making a purchase decision,consumers establish _____ to judge selection alternatives.

Since Americans love hot dogs,peanut butter,corn on the cob,and apple pie,a foreign fast food restaurant that recently opened in an American city changed its menu to suit local tastes.This is an example of the influence of _____ in marketing.

According to the _____,people strive to justify their behavior by reducing the inconsistency between their perceptions or beliefs and reality.

Write a short note on how the nonpersonal influence of place can affect a consumer's final purchase decision.

What is the alternative term for cognitive dissonance?

An advertisement for car tires shows how road accidents can be summarily avoided if the consumer buys the brand.According to Maslow's hierarchy of needs,which of the following levels of needs does the advertisement promise to satisfy?

Briefly describe mental files.

Motives stem from the conscious goal of satisfying our needs and wants.

Nonpersonal influences that have a direct impact on a consumer's final purchase decision are family,culture,and target market.

According to Abraham Maslow's hierarchy of needs model,which of the following is the highest need?

_____ is a relatively permanent change in thought process or behavior.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters