Question 1

Which of the following statements about the social cognitive learning theory is true?

Accepted Answer

A)  It is also known as the stimulus-response theory. 
B)  It suggests that when individuals experience bad outcomes, they are more inclined to adopt the behaviors that led to them. 
C)  It suggests that consumers pay attention to the rewards and costs experienced by others in response to the things they do. 
D)  It involves an organism receiving reinforcement for a behavior. 
E)  It was developed by the American psychologist B. F. Skinner. 
A)  It is also known as the stimulus-response theory. 
B)  It suggests that when individuals experience bad outcomes, they are more inclined to adopt the behaviors that led to them. 
C)  It suggests that consumers pay attention to the rewards and costs experienced by others in response to the things they do. 
D)  It involves an organism receiving reinforcement for a behavior. 
E)  It was developed by the American psychologist B. F. Skinner.

Question 2

The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

Accepted Answer

A)  personal processes 
B)  psychological screens 
C)  informational motives 
D)  transformational motives 
E)  evoked sets 
A)  personal processes 
B)  psychological screens 
C)  informational motives 
D)  transformational motives 
E)  evoked sets

Question 3

_____ is the theory of learning associated with the Russian psychologist Pavlov.

Accepted Answer

A)  Social cognitive theory 
B)  Operant conditioning 
C)  Classical conditioning 
D)  Elaboration Likelihood Model 
E)  Hierarchy of needs 
A)  Social cognitive theory 
B)  Operant conditioning 
C)  Classical conditioning 
D)  Elaboration Likelihood Model 
E)  Hierarchy of needs

Question 4

In _____,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

Accepted Answer

A)  a center of influence 
B)  the central route to persuasion 
C)  an exchange 
D)  postpurchase evaluation 
E)  distributive bargaining 
A)  a center of influence 
B)  the central route to persuasion 
C)  an exchange 
D)  postpurchase evaluation 
E)  distributive bargaining

Question 5

Jane,an American housewife,bought a coffeemaker at a popular electronics store.After using it for some months,she was so pleased with the quality of the machine that she decided to buy another device from the same store.Which of the following steps in the consumer decision process has contributed to Jane's decision?

Accepted Answer

A)  Store choice and purchase 
B)  Evaluation and selection 
C)  Postpurchase evaluation 
D)  Problem recognition 
E)  Information search 
A)  Store choice and purchase 
B)  Evaluation and selection 
C)  Postpurchase evaluation 
D)  Problem recognition 
E)  Information search

Question 6

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Accepted Answer

A)  Culture 
B)  Centers of influence 
C)  Stimulus 
D)  Cognition 
E)  Persuasion 
A)  Culture 
B)  Centers of influence 
C)  Stimulus 
D)  Cognition 
E)  Persuasion

Question 7

Fictional characters do not make effective opinion leaders.

Accepted Answer

A) True 
 B)False

Question 8

The interpersonal influences that affect consumer behavior can be best categorized as the family,the society,and the cultural environment of the consumer.

Accepted Answer

A) True 
 B)False

Question 9

Johann buys an expensive microwave oven for his wife from an online retailer.After having made the purchase,he begins to wonder whether he should have bought a different model.He starts to weigh the pros and cons of both models but decides that the one he had bought was better anyway.This is an example of _____.

Accepted Answer

A)  selective perception 
B)  cognitive dissonance 
C)  Hawthorne effect 
D)  money illusion 
E)  doublethink 
A)  selective perception 
B)  cognitive dissonance 
C)  Hawthorne effect 
D)  money illusion 
E)  doublethink

Question 10

A segment within a culture that shares a set of meanings,values,or activities that differ in certain respects from those of the overall culture is known as a(n)_____.

Accepted Answer

A)  social elite 
B)  subculture 
C)  reference group 
D)  folk culture 
E)  open society 
A)  social elite 
B)  subculture 
C)  reference group 
D)  folk culture 
E)  open society

Question 11

Negatively originated motives are also called transformational motives because the consumer expects to be transformed in a sensory,intellectual,or social sense.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is an interpersonal influencing factor?

Accepted Answer

A)  Natural hazards 
B)  Culture 
C)  Time 
D)  Environment 
E)  Place 
A)  Natural hazards 
B)  Culture 
C)  Time 
D)  Environment 
E)  Place

Question 13

The evoked set refers to:

Accepted Answer

A)  members of the consumer's family who influence the purchase decision. 
B)  the combination of products that consumers finally select for purchase. 
C)  the alternatives that consumers evaluate before making a purchase decision. 
D)  the environments that affect the purchase decision. 
E)  the relevant reference group(s) for a particular purchase. 
A)  members of the consumer's family who influence the purchase decision. 
B)  the combination of products that consumers finally select for purchase. 
C)  the alternatives that consumers evaluate before making a purchase decision. 
D)  the environments that affect the purchase decision. 
E)  the relevant reference group(s) for a particular purchase.

Question 14

_____ refer to people one tries to emulate or whose approval is important.

Accepted Answer

A)  Early adopters 
B)  Evoked sets 
C)  Elites 
D)  Cultural clusters 
E)  Reference groups 
A)  Early adopters 
B)  Evoked sets 
C)  Elites 
D)  Cultural clusters 
E)  Reference groups

Question 15

Gina Anderson is a popular American actor with a huge fan following.She endorses a number of high-selling beauty products.In fact,whatever product she endorses experiences phenomenal sales just because her name is associated with it.Therefore,it can be concluded that Gina is a(n)_____.

Accepted Answer

A)  opinion leader 
B)  laggard 
C)  maven 
D)  early adopter 
E)  innovator 
A)  opinion leader 
B)  laggard 
C)  maven 
D)  early adopter 
E)  innovator

Question 16

Tony views fishing lures as tools that help him catch big fishes,whereas Hugh feels that the lures could cause him bodily harm.Their differing opinions are most likely due to differences in _____.

Accepted Answer

A)  perception 
B)  motivation 
C)  brand loyalty 
D)  evoked sets 
E)  social class 
A)  perception 
B)  motivation 
C)  brand loyalty 
D)  evoked sets 
E)  social class

Question 17

Which of the following is true of stimulus?

Accepted Answer

A)  It refers to subconscious filters that shield people from unwanted messages. 
B)  It is a way of calculating the success of a business. 
C)  It may originate within our bodies or from outside our bodies. 
D)  It governs the way we discern raw sensory information and translate it into action. 
E)  It must occur every time customers use a product. 
A)  It refers to subconscious filters that shield people from unwanted messages. 
B)  It is a way of calculating the success of a business. 
C)  It may originate within our bodies or from outside our bodies. 
D)  It governs the way we discern raw sensory information and translate it into action. 
E)  It must occur every time customers use a product.

Question 18

While waiting in the queue near the cash register at the supermarket,Harry noticed a basket of colorful candies.Although he did not need candy,he decided to buy them anyway.This scenario exemplifies the influence of _____ in a consumer's purchase decision.

Accepted Answer

A)  culture 
B)  environment 
C)  family 
D)  society 
E)  time 
A)  culture 
B)  environment 
C)  family 
D)  society 
E)  time

Question 19

_____,a theory of learned association,involves an organism receiving reinforcement for a behavior.

Accepted Answer

A)  Classical conditioning 
B)  Elaboration Likelihood Model 
C)  Hierarchy of needs 
D)  Social cognitive theory 
E)  Operant conditioning 
A)  Classical conditioning 
B)  Elaboration Likelihood Model 
C)  Hierarchy of needs 
D)  Social cognitive theory 
E)  Operant conditioning

Question 20

According to the theory of operant conditioning,negative reinforcement decreases the likelihood of a reinforced behavior.

Accepted Answer

A) True 
 B)False

Which of the following statements about the social cognitive learning theory is true?

The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

_____ is the theory of learning associated with the Russian psychologist Pavlov.

In _____,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Fictional characters do not make effective opinion leaders.

The interpersonal influences that affect consumer behavior can be best categorized as the family,the society,and the cultural environment of the consumer.

A segment within a culture that shares a set of meanings,values,or activities that differ in certain respects from those of the overall culture is known as a(n)_____.

Negatively originated motives are also called transformational motives because the consumer expects to be transformed in a sensory,intellectual,or social sense.

Which of the following is an interpersonal influencing factor?

The evoked set refers to:

_____ refer to people one tries to emulate or whose approval is important.

Gina Anderson is a popular American actor with a huge fan following.She endorses a number of high-selling beauty products.In fact,whatever product she endorses experiences phenomenal sales just because her name is associated with it.Therefore,it can be concluded that Gina is a(n)_____.

Tony views fishing lures as tools that help him catch big fishes,whereas Hugh feels that the lures could cause him bodily harm.Their differing opinions are most likely due to differences in _____.

Which of the following is true of stimulus?

While waiting in the queue near the cash register at the supermarket,Harry noticed a basket of colorful candies.Although he did not need candy,he decided to buy them anyway.This scenario exemplifies the influence of _____ in a consumer's purchase decision.

_____,a theory of learned association,involves an organism receiving reinforcement for a behavior.

According to the theory of operant conditioning,negative reinforcement decreases the likelihood of a reinforced behavior.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

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Relationship Building

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Exam 5: Marketing and Consumer Behavior

Which of the following statements about the social cognitive learning theory is true?

The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli)and translate them into feelings,thoughts,beliefs,and actions.

_____ is the theory of learning associated with the Russian psychologist Pavlov.

In _____,consumers have a higher level of involvement with the product or the message,so they are motivated to pay attention to the central,product-related information.

_____ refers to the whole set of meanings,beliefs,attitudes,and ways of doing things that are shared by some homogeneous social group and typically handed down from generation to generation.

Fictional characters do not make effective opinion leaders.

The interpersonal influences that affect consumer behavior can be best categorized as the family,the society,and the cultural environment of the consumer.

A segment within a culture that shares a set of meanings,values,or activities that differ in certain respects from those of the overall culture is known as a(n)_____.

Negatively originated motives are also called transformational motives because the consumer expects to be transformed in a sensory,intellectual,or social sense.

Which of the following is an interpersonal influencing factor?

The evoked set refers to:

_____ refer to people one tries to emulate or whose approval is important.

Gina Anderson is a popular American actor with a huge fan following.She endorses a number of high-selling beauty products.In fact,whatever product she endorses experiences phenomenal sales just because her name is associated with it.Therefore,it can be concluded that Gina is a(n)_____.

Tony views fishing lures as tools that help him catch big fishes,whereas Hugh feels that the lures could cause him bodily harm.Their differing opinions are most likely due to differences in _____.

Which of the following is true of stimulus?

While waiting in the queue near the cash register at the supermarket,Harry noticed a basket of colorful candies.Although he did not need candy,he decided to buy them anyway.This scenario exemplifies the influence of _____ in a consumer's purchase decision.

_____,a theory of learned association,involves an organism receiving reinforcement for a behavior.

According to the theory of operant conditioning,negative reinforcement decreases the likelihood of a reinforced behavior.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters