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The Three _____ of Consumer Behavior-Perception,learning and Persuasion,and Motivation-Govern the Way

Question 42

Multiple Choice

The three _____ of consumer behavior-perception,learning and persuasion,and motivation-govern the way people discern raw data (stimuli) and translate them into feelings,thoughts,beliefs,and actions.


A) personal processes
B) psychological screens
C) informational motives
D) transformational motives
E) evoked sets

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