Question 1

Which of the following is true about social listening tools?

Accepted Answer

A)  It does not allow brands to aggregate all of its positive and negative comments. 
B)  It is not a two-way brand communication. 
C)  Social listening tools can be used to analyze negative comments but not positive comments. 
D)  It can be used to track new product launches and gauge the receptiveness from the customer base. 
E)  It is primarily used to ensure that online money transactions are carried out safely. 
A)  It does not allow brands to aggregate all of its positive and negative comments. 
B)  It is not a two-way brand communication. 
C)  Social listening tools can be used to analyze negative comments but not positive comments. 
D)  It can be used to track new product launches and gauge the receptiveness from the customer base. 
E)  It is primarily used to ensure that online money transactions are carried out safely.

Question 2

Social ads are more expensive than search ads.

Accepted Answer

A) True 
 B)False

Question 3

A blog is best defined as:

Accepted Answer

A)  a web site primarily involved in tracking people's behavior on the Internet. 
B)  a web site that typically acts as brokers for advertisers and web sites. 
C)  a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page. 
D)  a little billboard that spreads across the top or bottom of the web page. 
E)  a reverse chronological journaling site. 
A)  a web site primarily involved in tracking people's behavior on the Internet. 
B)  a web site that typically acts as brokers for advertisers and web sites. 
C)  a smaller version of the banner that often look like an icon and usually provide a link to an advertiser's landing page. 
D)  a little billboard that spreads across the top or bottom of the web page. 
E)  a reverse chronological journaling site.

Question 4

Promoted Trends are an advertising tool offered by Facebook.

Accepted Answer

A) True 
 B)False

Question 5

Briefly describe blogs.

Accepted Answer

A blog is a reverse chronological journa

Question 6

Blogs are not opinionated in nature.

Accepted Answer

A) True 
 B)False

Question 7

Tags are used in every form of social media as a way to organize the information.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true about blogs?

Accepted Answer

A)  Typically blogs are personal in nature. 
B)  Blogs are not multimedia in nature. 
C)  Web sites cannot use the blog format for their homepage. 
D)  Bloggers are allowed to use up to 140 characters of text in their blogs. 
E)  Blogs are not opinionated in nature. 
A)  Typically blogs are personal in nature. 
B)  Blogs are not multimedia in nature. 
C)  Web sites cannot use the blog format for their homepage. 
D)  Bloggers are allowed to use up to 140 characters of text in their blogs. 
E)  Blogs are not opinionated in nature.

Question 9

In traditional media the consumption is inherently active.

Accepted Answer

A) True 
 B)False

Question 10

According to a research piece from Forrester Research,a defining characteristic of conversationalists is that they are typically involved in:

Accepted Answer

A)  updating their status on social networking sites. 
B)  publishing web pages. 
C)  editing articles in a wiki. 
D)  making home videos. 
E)  buying shares online. 
A)  updating their status on social networking sites. 
B)  publishing web pages. 
C)  editing articles in a wiki. 
D)  making home videos. 
E)  buying shares online.

Question 11

Who are the users of social media?

Accepted Answer

Social media are the fastest growing med

Question 12

Which the following is one of the largest suppliers of online communities for marketing research purposes?

Accepted Answer

A)  Passenger 
B)  Pinterest 
C)  Twitter 
D)  YouTube 
E)  MySpace 
A)  Passenger 
B)  Pinterest 
C)  Twitter 
D)  YouTube 
E)  MySpace

Question 13

Explain word of mouth (WOM)as a form of brand communication.

Accepted Answer

It has been known that word of mouth (WO

Question 14

Forums are best defined as:

Accepted Answer

A)  sections of sites that connect individuals around a specific topic. 
B)  third-party ad servers who deliver ads from one central source. 
C)  sites primarily involved in tracking people's behavior on the Internet. 
D)  sites that act as brokers for advertisers and web sites. 
E)  billboards that spread across the top or bottom of the web page. 
A)  sections of sites that connect individuals around a specific topic. 
B)  third-party ad servers who deliver ads from one central source. 
C)  sites primarily involved in tracking people's behavior on the Internet. 
D)  sites that act as brokers for advertisers and web sites. 
E)  billboards that spread across the top or bottom of the web page.

Question 15

Typically blogs are personal in nature.

Accepted Answer

A) True 
 B)False

Question 16

What is RSS?

Accepted Answer

Really Simple Syndication (RSS)is an old

Question 17

_____ is an old technology which is the backbone for things like podcasts,vodcasts,or vlogs,and text-based headlines.

Accepted Answer

A)  Application protocol interface 
B)  Really simple syndication 
C)  Global positioning system 
D)  WordPress 
E)  Interstitial 
A)  Application protocol interface 
B)  Really simple syndication 
C)  Global positioning system 
D)  WordPress 
E)  Interstitial

Question 18

Tagging,the categorization tool,originated from _____.

Accepted Answer

A)  microblogs 
B)  wiki 
C)  blogs 
D)  forums 
E)  social bookmarking 
A)  microblogs 
B)  wiki 
C)  blogs 
D)  forums 
E)  social bookmarking

Question 19

Social media are one-size-fits-all marketing tools.

Accepted Answer

A) True 
 B)False

Question 20

What is the advantage of using social media for advertising and marketing?

Accepted Answer

Social media brings a new element into a

Which of the following is true about social listening tools?

Social ads are more expensive than search ads.

A blog is best defined as:

Promoted Trends are an advertising tool offered by Facebook.

Briefly describe blogs.

Blogs are not opinionated in nature.

Tags are used in every form of social media as a way to organize the information.

Which of the following is true about blogs?

In traditional media the consumption is inherently active.

According to a research piece from Forrester Research,a defining characteristic of conversationalists is that they are typically involved in:

Who are the users of social media?

Which the following is one of the largest suppliers of online communities for marketing research purposes?

Explain word of mouth (WOM)as a form of brand communication.

Forums are best defined as:

Typically blogs are personal in nature.

What is RSS?

_____ is an old technology which is the backbone for things like podcasts,vodcasts,or vlogs,and text-based headlines.

Tagging,the categorization tool,originated from _____.

Social media are one-size-fits-all marketing tools.

What is the advantage of using social media for advertising and marketing?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters

Exam 16: Social Media

Which of the following is true about social listening tools?

Social ads are more expensive than search ads.

A blog is best defined as:

Promoted Trends are an advertising tool offered by Facebook.

Briefly describe blogs.

Blogs are not opinionated in nature.

Tags are used in every form of social media as a way to organize the information.

Which of the following is true about blogs?

In traditional media the consumption is inherently active.

According to a research piece from Forrester Research,a defining characteristic of conversationalists is that they are typically involved in:

Who are the users of social media?

Which the following is one of the largest suppliers of online communities for marketing research purposes?

Explain word of mouth (WOM)as a form of brand communication.

Forums are best defined as:

Typically blogs are personal in nature.

What is RSS?

_____ is an old technology which is the backbone for things like podcasts,vodcasts,or vlogs,and text-based headlines.

Tagging,the categorization tool,originated from _____.

Social media are one-size-fits-all marketing tools.

What is the advantage of using social media for advertising and marketing?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Using Out-Of-Home, Exhibitive, and Supplementary Media

Relationship Building

Relationship Building

Filters