Question 1

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following forms of out-of-home media takes advantage of social networks?

Accepted Answer

A)  mobile billboards 
B)  transit advertising 
C)  electronic display panels 
D)  location-based advertising 
E)  spectaculars 
A)  mobile billboards 
B)  transit advertising 
C)  electronic display panels 
D)  location-based advertising 
E)  spectaculars

Question 3

An advertising specialty is a valuable promotional product that bears no advertising message.

Accepted Answer

A) True 
 B)False

Question 4

Advertising in movie theaters,known as _____,is becoming attractive to marketers although some movie-going audiences resent watching ads.

Accepted Answer

A)  cinema advertising 
B)  product placement 
C)  premiums 
D)  ad pretesting 
E)  advertising specialty 
A)  cinema advertising 
B)  product placement 
C)  premiums 
D)  ad pretesting 
E)  advertising specialty

Question 5

A(n)_____,a type of supplementary advertising media,is always given free as a goodwill item.

Accepted Answer

A)  terminal poster 
B)  inside card 
C)  directory 
D)  advertising specialty 
E)  premium 
A)  terminal poster 
B)  inside card 
C)  directory 
D)  advertising specialty 
E)  premium

Question 6

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

Accepted Answer

A) True 
 B)False

Question 7

In an integrated marketing communications program,outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Accepted Answer

A) True 
 B)False

Question 8

Inside cards,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.

Accepted Answer

A) True 
 B)False

Question 9

On-premise signs,a form of out-of-home media,provide good market coverage and are an organized medium.

Accepted Answer

A) True 
 B)False

Question 10

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

Accepted Answer

A) True 
 B)False

Question 11

The poster panel is also known as the spectacular.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is true of transit advertising?

Accepted Answer

A)  Transit advertising is not popular with local advertisers as they cannot tailor it to their own needs. 
B)  Transit advertising is considered a major medium by advertisers. 
C)  Transit shelter advertising is an outdated form of out-of-home advertising. 
D)  Transit advertising is a cost-effective way for marketers to reach a large audience of people. 
E)  Transit advertising is a basic form of standardized outdoor advertising. 
A)  Transit advertising is not popular with local advertisers as they cannot tailor it to their own needs. 
B)  Transit advertising is considered a major medium by advertisers. 
C)  Transit shelter advertising is an outdated form of out-of-home advertising. 
D)  Transit advertising is a cost-effective way for marketers to reach a large audience of people. 
E)  Transit advertising is a basic form of standardized outdoor advertising.

Question 13

Which of the following is a type of transit advertising?

Accepted Answer

A)  Spectaculars 
B)  Junior posters 
C)  Standard billboards 
D)  Terminal posters 
E)  Product placement 
A)  Spectaculars 
B)  Junior posters 
C)  Standard billboards 
D)  Terminal posters 
E)  Product placement

Question 14

Explain the process of buying transit advertising.

Accepted Answer

The unit of purchase is a showing,also k

Question 15

The _____,a type of out-of-home media,was conceived as advertising on the sides of tractor-trailer trucks.

Accepted Answer

A)  display panel 
B)  terminal poster 
C)  junior poster 
D)  mobile billboard 
E)  spectacular 
A)  display panel 
B)  terminal poster 
C)  junior poster 
D)  mobile billboard 
E)  spectacular

Question 16

In transit advertising,_____ refer(s)to jumbo,full-color transparencies back lighted by fluorescent tubes and running the length of the bus.

Accepted Answer

A)  total bus 
B)  spectaculars 
C)  bus-o-rama signs 
D)  basic bus 
E)  brand buses 
A)  total bus 
B)  spectaculars 
C)  bus-o-rama signs 
D)  basic bus 
E)  brand buses

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Which of the following forms of out-of-home media takes advantage of social networks?

An advertising specialty is a valuable promotional product that bears no advertising message.

Advertising in movie theaters,known as _____,is becoming attractive to marketers although some movie-going audiences resent watching ads.

A(n)_____,a type of supplementary advertising media,is always given free as a goodwill item.

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

In an integrated marketing communications program,outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Inside cards,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.

On-premise signs,a form of out-of-home media,provide good market coverage and are an organized medium.

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

The poster panel is also known as the spectacular.

Which of the following is true of transit advertising?

Which of the following is a type of transit advertising?

Explain the process of buying transit advertising.

The _____,a type of out-of-home media,was conceived as advertising on the sides of tractor-trailer trucks.

In transit advertising,_____ refer(s)to jumbo,full-color transparencies back lighted by fluorescent tubes and running the length of the bus.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters

Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media

The spectacular is less costly per unit and is the basic outdoor advertising structure.

Which of the following forms of out-of-home media takes advantage of social networks?

An advertising specialty is a valuable promotional product that bears no advertising message.

Advertising in movie theaters,known as _____,is becoming attractive to marketers although some movie-going audiences resent watching ads.

A(n)_____,a type of supplementary advertising media,is always given free as a goodwill item.

In some cities,advertisers gain complete domination by buying the total bus-all the inside space on a group of buses.

In an integrated marketing communications program,outdoor advertising greatly enhances awareness of or reinforces the advertiser's core message with high frequency at a very reasonable cost.

Inside cards,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.

On-premise signs,a form of out-of-home media,provide good market coverage and are an organized medium.

A company's trade-show effort may be wasted if prospects' names are not collected and organized properly.

The poster panel is also known as the spectacular.

Which of the following is true of transit advertising?

Which of the following is a type of transit advertising?

Explain the process of buying transit advertising.

The _____,a type of out-of-home media,was conceived as advertising on the sides of tractor-trailer trucks.

In transit advertising,_____ refer(s)to jumbo,full-color transparencies back lighted by fluorescent tubes and running the length of the bus.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters