Question 1

What are junior posters?

Accepted Answer

Junior posters are small-size posters wh

Question 2

Identify the correct statement regarding packaging.

Accepted Answer

A)  Government agencies do not affect packaging design. 
B)  A state's packaging requirements may differ from the federal government's requirements in the United States. 
C)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials reduces. 
D)  The design of a package may be complex because typical packaging materials support high-resolution printing. 
E)  Ad agencies are usually involved in packaging decisions. 
A)  Government agencies do not affect packaging design. 
B)  A state's packaging requirements may differ from the federal government's requirements in the United States. 
C)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials reduces. 
D)  The design of a package may be complex because typical packaging materials support high-resolution printing. 
E)  Ad agencies are usually involved in packaging decisions.

Question 3

Around the globe,marketers use out-of-home advertising to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

Accepted Answer

A) True 
 B)False

Question 4

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

Accepted Answer

A) True 
 B)False

Question 5

_____,an emerging media,refers to paying a fee to have the product written into a movie or program.

Accepted Answer

A)  Image advertising 
B)  Product spillover 
C)  Advertising specialty 
D)  Premium 
E)  Product placement 
A)  Image advertising 
B)  Product spillover 
C)  Advertising specialty 
D)  Premium 
E)  Product placement

Question 6

Which of the following is true of outdoor advertising structures?

Accepted Answer

A)  Poster sizes are referred to in terms of lines. 
B)  Spectaculars are very expensive to produce and are found primarily in the world's largest cities. 
C)  Local advertisers get high-quality outdoor advertising at reduced cost by using spectaculars. 
D)  Bulletin structures work best for short-term use. 
E)  Manufacturers of grocery products tend to use standard billboards to keep costs low. 
A)  Poster sizes are referred to in terms of lines. 
B)  Spectaculars are very expensive to produce and are found primarily in the world's largest cities. 
C)  Local advertisers get high-quality outdoor advertising at reduced cost by using spectaculars. 
D)  Bulletin structures work best for short-term use. 
E)  Manufacturers of grocery products tend to use standard billboards to keep costs low.

Question 7

Which of the following characterizes stock posters?

Accepted Answer

A)  Poor quality advertising 
B)  Posters with a total surface of 48 feet 
C)  High costs relative to poster panels 
D)  Features the work of first-class artists and lithographers 
E)  Electronic signs displaying text and graphic messages 
A)  Poor quality advertising 
B)  Posters with a total surface of 48 feet 
C)  High costs relative to poster panels 
D)  Features the work of first-class artists and lithographers 
E)  Electronic signs displaying text and graphic messages

Question 8

Location-based advertising will appear on consumer's smart phones when they are near a store that offers the advertised product.

Accepted Answer

A) True 
 B)False

Question 9

In terms of buying transit advertising,a(n)_____ means that one card will appear in each vehicle in the system.

Accepted Answer

A)  gross rating point 
B)  full showing 
C)  avail 
D)  spot 
E)  quarter-hour reach 
A)  gross rating point 
B)  full showing 
C)  avail 
D)  spot 
E)  quarter-hour reach

Question 10

Which of the following is true of electronic signs?

Accepted Answer

A)  Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue. 
B)  It is an expensive medium for advertisers with respect to its reach. 
C)  It refers to a cross between traditional billboards and transit advertising. 
D)  It solely displays graphic messages and avoid text messages. 
E)  They are jumbo full-color transparencies back lighted by fluorescent tubes and running the length of a bus. 
A)  Retail stores pay nothing for electronic signs and receive 25 percent of the advertising revenue. 
B)  It is an expensive medium for advertisers with respect to its reach. 
C)  It refers to a cross between traditional billboards and transit advertising. 
D)  It solely displays graphic messages and avoid text messages. 
E)  They are jumbo full-color transparencies back lighted by fluorescent tubes and running the length of a bus.

Question 11

Exhibitive media is a cross between traditional billboards and transit advertising.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following should be considered while planning the actual exhibits or trade-show booths?

Accepted Answer

A)  Number of poster sheets 
B)  Complexities of shipping 
C)  Slotting fee 
D)  Expenses for repainting of bulletins 
E)  Expenses of spectaculars 
A)  Number of poster sheets 
B)  Complexities of shipping 
C)  Slotting fee 
D)  Expenses for repainting of bulletins 
E)  Expenses of spectaculars

Question 13

In terms of transit advertising,which of the following refers to take-ones?

Accepted Answer

A)  Business reply cards affixed to interior ads for passengers to request more detailed information 
B)  Product samples given away at discount stores 
C)  Elaborate menus presented at restaurants with ads 
D)  Jumbo full-color pamphlets back lighted by fluorescent tubes 
E)  Free shopping guides given away in buses, subways, and commuter train terminals. 
A)  Business reply cards affixed to interior ads for passengers to request more detailed information 
B)  Product samples given away at discount stores 
C)  Elaborate menus presented at restaurants with ads 
D)  Jumbo full-color pamphlets back lighted by fluorescent tubes 
E)  Free shopping guides given away in buses, subways, and commuter train terminals.

Question 14

Which of the following is true of poster panels?

Accepted Answer

A)  Stock posters are the basic outdoor advertising structure. 
B)  A poster consists of only white panels with varied sizes and borders. 
C)  Its message is first printed at a lithography or screen plant on large sheets of paper, then mounted by hand on the panel. 
D)  Poster sizes are referred to in term of screens. 
E)  The poster sheets are mounted on a board with a total surface of 14 by 48 feet. 
A)  Stock posters are the basic outdoor advertising structure. 
B)  A poster consists of only white panels with varied sizes and borders. 
C)  Its message is first printed at a lithography or screen plant on large sheets of paper, then mounted by hand on the panel. 
D)  Poster sizes are referred to in term of screens. 
E)  The poster sheets are mounted on a board with a total surface of 14 by 48 feet.

Question 15

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Accepted Answer

A) True 
 B)False

Question 16

Rates for transit advertising are the same irrespective of the length and saturation of the showing and the size of the space.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is true of product packaging?

Accepted Answer

A)  Designers do not consider whether a product package communicates non-verbally. 
B)  Government agencies do not involve themselves in packaging decisions. 
C)  Ad agencies are usually involved in packaging decisions. 
D)  Once the purchase is completed, the role of packaging is complete. 
E)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials rises. 
A)  Designers do not consider whether a product package communicates non-verbally. 
B)  Government agencies do not involve themselves in packaging decisions. 
C)  Ad agencies are usually involved in packaging decisions. 
D)  Once the purchase is completed, the role of packaging is complete. 
E)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials rises.

Question 18

Inside car-end posters,a type of transit advertising,are usually larger than inside cars,but sizes vary.

Accepted Answer

A) True 
 B)False

Question 19

Advertisers may also buy space on _____,generally for periods of 30 days,to display internally illuminated,two-sided posters positioned on the roofs.

Accepted Answer

A)  terminal posters 
B)  inside cards 
C)  brand trains 
D)  basic bus 
E)  taxicab exteriors 
A)  terminal posters 
B)  inside cards 
C)  brand trains 
D)  basic bus 
E)  taxicab exteriors

Question 20

The _____,a type of transit advertising,is placed above the seats and luggage area in a wall rack.

Accepted Answer

A)  terminal poster 
B)  taxicab exterior 
C)  outside poster 
D)  inside card 
E)  spectacular 
A)  terminal poster 
B)  taxicab exterior 
C)  outside poster 
D)  inside card 
E)  spectacular

What are junior posters?

Identify the correct statement regarding packaging.

Around the globe,marketers use out-of-home advertising to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

_____,an emerging media,refers to paying a fee to have the product written into a movie or program.

Which of the following is true of outdoor advertising structures?

Which of the following characterizes stock posters?

Location-based advertising will appear on consumer's smart phones when they are near a store that offers the advertised product.

In terms of buying transit advertising,a(n)_____ means that one card will appear in each vehicle in the system.

Which of the following is true of electronic signs?

Exhibitive media is a cross between traditional billboards and transit advertising.

Which of the following should be considered while planning the actual exhibits or trade-show booths?

In terms of transit advertising,which of the following refers to take-ones?

Which of the following is true of poster panels?

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Rates for transit advertising are the same irrespective of the length and saturation of the showing and the size of the space.

Which of the following is true of product packaging?

Inside car-end posters,a type of transit advertising,are usually larger than inside cars,but sizes vary.

Advertisers may also buy space on _____,generally for periods of 30 days,to display internally illuminated,two-sided posters positioned on the roofs.

The _____,a type of transit advertising,is placed above the seats and luggage area in a wall rack.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters

Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media

What are junior posters?

Identify the correct statement regarding packaging.

Around the globe,marketers use out-of-home advertising to communicate a succinct message or image in the local language to a mass audience quickly and frequently at the lowest cost per thousand of any major medium.

The construction of trade-show booths and exhibits is a major factor in sales promotion plans.

_____,an emerging media,refers to paying a fee to have the product written into a movie or program.

Which of the following is true of outdoor advertising structures?

Which of the following characterizes stock posters?

Location-based advertising will appear on consumer's smart phones when they are near a store that offers the advertised product.

In terms of buying transit advertising,a(n)_____ means that one card will appear in each vehicle in the system.

Which of the following is true of electronic signs?

Exhibitive media is a cross between traditional billboards and transit advertising.

Which of the following should be considered while planning the actual exhibits or trade-show booths?

In terms of transit advertising,which of the following refers to take-ones?

Which of the following is true of poster panels?

Some movie theater chains prohibit cinema advertising for fear of offending their audience.

Rates for transit advertising are the same irrespective of the length and saturation of the showing and the size of the space.

Which of the following is true of product packaging?

Inside car-end posters,a type of transit advertising,are usually larger than inside cars,but sizes vary.

Advertisers may also buy space on _____,generally for periods of 30 days,to display internally illuminated,two-sided posters positioned on the roofs.

The _____,a type of transit advertising,is placed above the seats and luggage area in a wall rack.

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters