Question 1

Which of the following is true of product packaging?

Accepted Answer

A)  Once the product is purchased, the role of packaging is complete. 
B)  Packaging design is not as important as advertising in building a product's brand image. 
C)  Buying packaging material for products includes two major phases: investing and purchasing. 
D)  Packaging establishes or reinforces the brand's personality at the point of sale. 
E)  Packaging does not influence the product message. 
A)  Once the product is purchased, the role of packaging is complete. 
B)  Packaging design is not as important as advertising in building a product's brand image. 
C)  Buying packaging material for products includes two major phases: investing and purchasing. 
D)  Packaging establishes or reinforces the brand's personality at the point of sale. 
E)  Packaging does not influence the product message.

Question 2

Which of the following is true of bulletin structures?

Accepted Answer

A)  They are most effective in areas where traffic is heavy and visibility is good. 
B)  They do not carry painted or printed messages. 
C)  They are also known as eight-sheet posters. 
D)  They are designed for short-term use only. 
E)  They are created at the site of the billboard structure. 
A)  They are most effective in areas where traffic is heavy and visibility is good. 
B)  They do not carry painted or printed messages. 
C)  They are also known as eight-sheet posters. 
D)  They are designed for short-term use only. 
E)  They are created at the site of the billboard structure.

Question 3

Briefly describe transit advertising.

Accepted Answer

Transit advertising is a category of out

Question 4

Local advertisers get high-quality outdoor advertising at reduced cost by using _____ posters.

Accepted Answer

A)  upper case 
B)  eight-sheet 
C)  bulletin 
D)  100 showing 
E)  stock 
A)  upper case 
B)  eight-sheet 
C)  bulletin 
D)  100 showing 
E)  stock

Question 5

_____,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.They are most widely used on the side,rear,and front of a bus.

Accepted Answer

A)  Terminal posters 
B)  Outside posters 
C)  Inside cards 
D)  Car-end posters 
E)  Bus exteriors 
A)  Terminal posters 
B)  Outside posters 
C)  Inside cards 
D)  Car-end posters 
E)  Bus exteriors

Question 6

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

Accepted Answer

A)  The advertiser has bought 100 percent of the billboards owned by that particular outdoor advertising company within a specified area. 
B)  The advertiser has been guaranteed that 100 percent of the population will be exposed to its outdoor advertising daily. 
C)  The advertiser has paid 100 percent of the rate card price for as many panels as it chooses to utilize. 
D)  The advertiser's message will appear on 100 posters. 
E)  The advertiser's message will appear on as many panels as needed to provide a daily exposure theoretically equal to the market's total population. 
A)  The advertiser has bought 100 percent of the billboards owned by that particular outdoor advertising company within a specified area. 
B)  The advertiser has been guaranteed that 100 percent of the population will be exposed to its outdoor advertising daily. 
C)  The advertiser has paid 100 percent of the rate card price for as many panels as it chooses to utilize. 
D)  The advertiser's message will appear on 100 posters. 
E)  The advertiser's message will appear on as many panels as needed to provide a daily exposure theoretically equal to the market's total population.

Question 7

Which of the following statements about outdoor advertising is true?

Accepted Answer

A)  Outdoor advertising is broadly divided into print advertising and audio advertising. 
B)  Outdoor advertising enhances awareness of the advertiser's core message at a reasonable cost. 
C)  The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. 
D)  Outdoor advertising is not appropriate for targeting motorists. 
E)  Outdoor advertising carries messages during specific periods of time only. 
A)  Outdoor advertising is broadly divided into print advertising and audio advertising. 
B)  Outdoor advertising enhances awareness of the advertiser's core message at a reasonable cost. 
C)  The company that owns the outdoor structures used for advertising is called an outdoor communications specialist. 
D)  Outdoor advertising is not appropriate for targeting motorists. 
E)  Outdoor advertising carries messages during specific periods of time only.

Question 8

Which of the following statements about product packaging is true?

Accepted Answer

A)  Ad agencies are always involved in packaging decisions. 
B)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases. 
C)  Packaging design is as important as advertising because consumers respond to packaging intuitively. 
D)  After products are purchased, their packages have no role to play as they are discarded. 
E)  Packaging only serves as an advertising medium; it does not protect the product. 
A)  Ad agencies are always involved in packaging decisions. 
B)  As manufacturers continue to produce environmentally safe packaging, the marketer's cost of materials decreases. 
C)  Packaging design is as important as advertising because consumers respond to packaging intuitively. 
D)  After products are purchased, their packages have no role to play as they are discarded. 
E)  Packaging only serves as an advertising medium; it does not protect the product.

Question 9

_____,a type of out-of-home media,display text and graphic messages much like the big screens in sports stadiums.

Accepted Answer

A)  Mobile billboards 
B)  Electronic signs 
C)  Inside cards 
D)  Junior posters 
E)  Terminal posters 
A)  Mobile billboards 
B)  Electronic signs 
C)  Inside cards 
D)  Junior posters 
E)  Terminal posters

Question 10

Describe some of the forms of emerging advertising media.

Accepted Answer

As traditional advertising media become

Question 11

Bar coding technology allows materials to be tracked,posted,and authenticated,all by computer.

Accepted Answer

A) True 
 B)False

Question 12

Bulletins,a type of outdoor advertising,are created as a whole and then hung on the billboard structure.

Accepted Answer

A) True 
 B)False

Question 13

To stop traffic,a booth at a trade show should be highly decorative.

Accepted Answer

A) True 
 B)False

Question 14

What are exhibitive media?

Accepted Answer

Some media are designed specifically to

Question 15

A(n)_____ refers to a promotional product,usually imprinted with an advertiser's name,message,or logo,that is distributed free as part of a marketing communications program.

Accepted Answer

A)  terminal poster 
B)  inside card 
C)  take-one 
D)  advertising specialty 
E)  premium 
A)  terminal poster 
B)  inside card 
C)  take-one 
D)  advertising specialty 
E)  premium

Question 16

Describe the environmental issues associated with packaging.

Accepted Answer

As manufacturers continue to produce env

Question 17

The _____ is a legislation that controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

Accepted Answer

A)  Federal Trade Commission Act of 1934 
B)  Federal Communications Controls Act of 1971 
C)  Highway Beautification Act of 1965 
D)  Warren/Magnuson Highway Act of 1986 
E)  Environmental Protection Law of 1955 
A)  Federal Trade Commission Act of 1934 
B)  Federal Communications Controls Act of 1971 
C)  Highway Beautification Act of 1965 
D)  Warren/Magnuson Highway Act of 1986 
E)  Environmental Protection Law of 1955

Question 18

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Accepted Answer

A) True 
 B)False

Question 19

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

Accepted Answer

A)  global positioning systems 
B)  management information systems 
C)  electronic displays 
D)  brand trains 
E)  mobile billboards 
A)  global positioning systems 
B)  management information systems 
C)  electronic displays 
D)  brand trains 
E)  mobile billboards

Question 20

What is meant by bus-o-rama signs?

Accepted Answer

Bus-o-rama signs refer to jumb

Which of the following is true of product packaging?

Which of the following is true of bulletin structures?

Briefly describe transit advertising.

Local advertisers get high-quality outdoor advertising at reduced cost by using _____ posters.

_____,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.They are most widely used on the side,rear,and front of a bus.

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

Which of the following statements about outdoor advertising is true?

Which of the following statements about product packaging is true?

_____,a type of out-of-home media,display text and graphic messages much like the big screens in sports stadiums.

Describe some of the forms of emerging advertising media.

Bar coding technology allows materials to be tracked,posted,and authenticated,all by computer.

Bulletins,a type of outdoor advertising,are created as a whole and then hung on the billboard structure.

To stop traffic,a booth at a trade show should be highly decorative.

What are exhibitive media?

A(n)_____ refers to a promotional product,usually imprinted with an advertiser's name,message,or logo,that is distributed free as part of a marketing communications program.

Describe the environmental issues associated with packaging.

The _____ is a legislation that controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

What is meant by bus-o-rama signs?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters

Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media

Which of the following is true of product packaging?

Which of the following is true of bulletin structures?

Briefly describe transit advertising.

Local advertisers get high-quality outdoor advertising at reduced cost by using _____ posters.

_____,a type of transit advertising,are printed on high-grade cardboard and often varnished for weather resistance.They are most widely used on the side,rear,and front of a bus.

Which of the following holds true when an outdoor advertiser buys 100 gross rating points?

Which of the following statements about outdoor advertising is true?

Which of the following statements about product packaging is true?

_____,a type of out-of-home media,display text and graphic messages much like the big screens in sports stadiums.

Describe some of the forms of emerging advertising media.

Bar coding technology allows materials to be tracked,posted,and authenticated,all by computer.

Bulletins,a type of outdoor advertising,are created as a whole and then hung on the billboard structure.

To stop traffic,a booth at a trade show should be highly decorative.

What are exhibitive media?

A(n)_____ refers to a promotional product,usually imprinted with an advertiser's name,message,or logo,that is distributed free as part of a marketing communications program.

Describe the environmental issues associated with packaging.

The _____ is a legislation that controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

Packaging that requires exact folding and fitting is best supported by cost-effective packaging materials.

Outdoor companies use _____ to give the exact location of particular billboards using satellite technology.

What is meant by bus-o-rama signs?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters