Question 1

One,two,and three sheet _____ are used as advertising media in many bus,subway,and commuter train stations.

Accepted Answer

A)  geographic bulletins 
B)  primary panels 
C)  terminal posters 
D)  mini-panels 
E)  transportation bulletins 
A)  geographic bulletins 
B)  primary panels 
C)  terminal posters 
D)  mini-panels 
E)  transportation bulletins

Question 2

Giant electronic signs that incorporate movement,color,and flashy graphics to grab attention in high-traffic areas are known as _____.

Accepted Answer

A)  spectaculars 
B)  bulletin structures 
C)  stock posters 
D)  standard billboards 
E)  brand trains 
A)  spectaculars 
B)  bulletin structures 
C)  stock posters 
D)  standard billboards 
E)  brand trains

Question 3

A premium,also known as an advertising specialty,bear an advertising message.

Accepted Answer

A) True 
 B)False

Question 4

What are some of the reasons why advertisers change the packaging of products?

Accepted Answer

There are many reasons to change a packa

Question 5

Painted bulletins are very costly,but some advertisers reduce this expense by:

Accepted Answer

A)  moving them to different choice locations in the market every 60 or 90 days. 
B)  repainting and modifying the display in the market every 30 days. 
C)  using a mobile outdoor structure. 
D)  co-opting the costs with plant operators. 
E)  using three-dimensional displays that break through clutter. 
A)  moving them to different choice locations in the market every 60 or 90 days. 
B)  repainting and modifying the display in the market every 30 days. 
C)  using a mobile outdoor structure. 
D)  co-opting the costs with plant operators. 
E)  using three-dimensional displays that break through clutter.

Question 6

Standardized outdoor advertising structures come in three basic forms.They are posters,eight-sheet posters,and _____.

Accepted Answer

A)  mobile billboards 
B)  spectaculars 
C)  bulletins 
D)  100-showing posters 
E)  exhibits 
A)  mobile billboards 
B)  spectaculars 
C)  bulletins 
D)  100-showing posters 
E)  exhibits

Question 7

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program.This is known as product placement.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is true of the outdoor advertising business?

Accepted Answer

A)  The biggest outdoor advertisers are traditionally in the automotive industry. 
B)  Typically, the smaller the market, the larger the percentage of local advertisers. 
C)  Outdoor advertising companies in the United States are known as brand trains. 
D)  Outdoor advertising companies usually do the creative work for national advertisers. 
E)  Standardized outdoor advertising uses newspapers to deliver advertiser's message to markets around the world. 
A)  The biggest outdoor advertisers are traditionally in the automotive industry. 
B)  Typically, the smaller the market, the larger the percentage of local advertisers. 
C)  Outdoor advertising companies in the United States are known as brand trains. 
D)  Outdoor advertising companies usually do the creative work for national advertisers. 
E)  Standardized outdoor advertising uses newspapers to deliver advertiser's message to markets around the world.

Question 9

Which of the following is true of transit shelter advertising?

Accepted Answer

A)  It is restricted in business or residential areas of some countries. 
B)  It is allowed free of cost in cities with mass-transit systems. 
C)  It is extremely expensive as it is a relatively new out-of-home form of advertising. 
D)  It is an excellent complement to outdoor posters enabling total market coverage in a comprehensive outdoor program. 
E)  It involves paying a fee to have a product written into a movie or TV program. 
A)  It is restricted in business or residential areas of some countries. 
B)  It is allowed free of cost in cities with mass-transit systems. 
C)  It is extremely expensive as it is a relatively new out-of-home form of advertising. 
D)  It is an excellent complement to outdoor posters enabling total market coverage in a comprehensive outdoor program. 
E)  It involves paying a fee to have a product written into a movie or TV program.

Question 10

The Highway Beautification Act of 1965 controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

Accepted Answer

A) True 
 B)False

Question 11

In transit advertising,which of the following holds true if an advertiser has bought a total bus?

Accepted Answer

A)  The advertiser has bought an entire bus. 
B)  The advertiser has bought all the inside space on a group of buses. 
C)  The advertiser will obtain a 100 percent reach. 
D)  The advertiser has bought all the exterior space on a bus. 
E)  The advertiser has bought a full showing. 
A)  The advertiser has bought an entire bus. 
B)  The advertiser has bought all the inside space on a group of buses. 
C)  The advertiser will obtain a 100 percent reach. 
D)  The advertiser has bought all the exterior space on a bus. 
E)  The advertiser has bought a full showing.

Question 12

Briefly describe the use of mobile billboards,electronic signs,display panels,parking meters and public phones as advertising media in the United States.

Accepted Answer

The mobile billboard,a cross between tra

Question 13

A _____ offers a 5-by 11-foot printing area on a panel surface 6 feet high by 12 feet wide.

Accepted Answer

A)  junior panel 
B)  stock poster 
C)  thumbnail 
D)  standard billboard 
E)  spectacular 
A)  junior panel 
B)  stock poster 
C)  thumbnail 
D)  standard billboard 
E)  spectacular

Question 14

Which of the following may be kept for years by consumers and may serve as continuous,friendly reminders of the advertiser's business?

Accepted Answer

A)  Terminal posters 
B)  Advertising specialty items 
C)  Inside cards 
D)  Take-ones 
E)  Product placements 
A)  Terminal posters 
B)  Advertising specialty items 
C)  Inside cards 
D)  Take-ones 
E)  Product placements

Question 15

What is the basic unit of sale for billboards or posters?

Accepted Answer

A)  Quarterly reach 
B)  100 showing 
C)  Average quarter-hour share 
D)  Cume rating 
E)  Avails 
A)  Quarterly reach 
B)  100 showing 
C)  Average quarter-hour share 
D)  Cume rating 
E)  Avails

Question 16

In terms of supplementary media,how does an advertising specialty differ from a premium?

Accepted Answer

A)  Premiums are typically more valuable than an advertising specialty and usually bears no advertising message. 
B)  Unlike in advertisements, content is most important in premiums. 
C)  Advertising specialties are typically more expensive than premiums. 
D)  To get an advertising specialty, recipients must buy a product, send in a coupon, witness a demonstration, or perform some other action advantageous to the advertiser; whereas an advertising specialty is always given free as a goodwill item. 
E)  Advertising specialties are promotional items whereas premiums are not. 
A)  Premiums are typically more valuable than an advertising specialty and usually bears no advertising message. 
B)  Unlike in advertisements, content is most important in premiums. 
C)  Advertising specialties are typically more expensive than premiums. 
D)  To get an advertising specialty, recipients must buy a product, send in a coupon, witness a demonstration, or perform some other action advantageous to the advertiser; whereas an advertising specialty is always given free as a goodwill item. 
E)  Advertising specialties are promotional items whereas premiums are not.

Question 17

Standardized outdoor advertising uses _____ to deliver an advertiser's message to markets around the world.

Accepted Answer

A)  business newspapers 
B)  special messengers 
C)  scientifically located structures 
D)  the Internet 
E)  mail services 
A)  business newspapers 
B)  special messengers 
C)  scientifically located structures 
D)  the Internet 
E)  mail services

Question 18

A package design should be kept simple:

Accepted Answer

A)  so that it can easily be changed as required by the IMC plan. 
B)  as a way to test the brand loyalty of its consumers. 
C)  to meet the requirements established by the Food and Drug Administration. 
D)  to reduce the cost of procuring packaging materials. 
E)  because packaging materials cannot support high-resolution printing. 
A)  so that it can easily be changed as required by the IMC plan. 
B)  as a way to test the brand loyalty of its consumers. 
C)  to meet the requirements established by the Food and Drug Administration. 
D)  to reduce the cost of procuring packaging materials. 
E)  because packaging materials cannot support high-resolution printing.

Question 19

_____ encompasses the physical appearance of the container and includes design,color,shape,labeling,and materials.

Accepted Answer

A)  Product preservation 
B)  Product packaging 
C)  Immersive advertising 
D)  Full showing 
E)  Spectacular 
A)  Product preservation 
B)  Product packaging 
C)  Immersive advertising 
D)  Full showing 
E)  Spectacular

Question 20

Why is packaging design as important as advertising in building a product's brand image?

Accepted Answer

Consumers respond to packaging intuitive

One,two,and three sheet _____ are used as advertising media in many bus,subway,and commuter train stations.

Giant electronic signs that incorporate movement,color,and flashy graphics to grab attention in high-traffic areas are known as _____.

A premium,also known as an advertising specialty,bear an advertising message.

What are some of the reasons why advertisers change the packaging of products?

Painted bulletins are very costly,but some advertisers reduce this expense by:

Standardized outdoor advertising structures come in three basic forms.They are posters,eight-sheet posters,and _____.

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program.This is known as product placement.

Which of the following is true of the outdoor advertising business?

Which of the following is true of transit shelter advertising?

The Highway Beautification Act of 1965 controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

In transit advertising,which of the following holds true if an advertiser has bought a total bus?

Briefly describe the use of mobile billboards,electronic signs,display panels,parking meters and public phones as advertising media in the United States.

A _____ offers a 5-by 11-foot printing area on a panel surface 6 feet high by 12 feet wide.

Which of the following may be kept for years by consumers and may serve as continuous,friendly reminders of the advertiser's business?

What is the basic unit of sale for billboards or posters?

In terms of supplementary media,how does an advertising specialty differ from a premium?

Standardized outdoor advertising uses _____ to deliver an advertiser's message to markets around the world.

A package design should be kept simple:

_____ encompasses the physical appearance of the container and includes design,color,shape,labeling,and materials.

Why is packaging design as important as advertising in building a product's brand image?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters

Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media

One,two,and three sheet _____ are used as advertising media in many bus,subway,and commuter train stations.

Giant electronic signs that incorporate movement,color,and flashy graphics to grab attention in high-traffic areas are known as _____.

A premium,also known as an advertising specialty,bear an advertising message.

What are some of the reasons why advertisers change the packaging of products?

Painted bulletins are very costly,but some advertisers reduce this expense by:

Standardized outdoor advertising structures come in three basic forms.They are posters,eight-sheet posters,and _____.

A way to reach movie and television audiences is to pay a fee to have the product written into the movie or program.This is known as product placement.

Which of the following is true of the outdoor advertising business?

Which of the following is true of transit shelter advertising?

The Highway Beautification Act of 1965 controls outdoor advertising on U.S.interstate highways and other federally subsidized highways.

In transit advertising,which of the following holds true if an advertiser has bought a total bus?

Briefly describe the use of mobile billboards,electronic signs,display panels,parking meters and public phones as advertising media in the United States.

A _____ offers a 5-by 11-foot printing area on a panel surface 6 feet high by 12 feet wide.

Which of the following may be kept for years by consumers and may serve as continuous,friendly reminders of the advertiser's business?

What is the basic unit of sale for billboards or posters?

In terms of supplementary media,how does an advertising specialty differ from a premium?

Standardized outdoor advertising uses _____ to deliver an advertiser's message to markets around the world.

A package design should be kept simple:

_____ encompasses the physical appearance of the container and includes design,color,shape,labeling,and materials.

Why is packaging design as important as advertising in building a product's brand image?

Advertising and IMC Today

The Big Picture: The Evolution of Advertising and Imc

The Big Picture: Economic and Regulatory Aspects

The Scope of Advertising: From Local to Global

Marketing and Consumer Behavior

Market Segmentation and the Marketing Mix

Research

Marketing and Imc Planning

Planning Media Strategy

Creative Strategy and the Creative Process

Creative Execution

Print, Electronic, and Digital Media Production

Using Print Media

Using Electronic Media

Using Digital Interactive Media

Social Media

Relationship Building

Relationship Building

Filters