Exam 1: Mass Media Literacy

Movies may be hot or cool,depending on where they are watched.

Describe and compare interpersonal communication and mass communication.

A hot medium is one that

When many Canadians watch the Stanley Cup finals on television,this is an example of which media effect?

The Ball State researchers found that people spend what proportion of their time with media multi-tasking?

Paper has a bias for space.

__________________is the Canadian who speculated about hot and cool media.

Converged companies typically own only broadcast holdings.

In a capitalistic environment,politics is the primary driver of the behaviour of media companies.

A study by scholars at Ball State University found that people spend about five hours a day intentionally involved in media activities.

Explain the difference between hot and cool media.Make a list of various media and identify them as hot or cool.

The four functions of the mass media are as an information source,as an entertainment source,as a persuasion forum,and as a binding influence in creating community.Rank these four functions of the mass media by their relative importance,in your view.Offer examples to support your ranking.

All media exposure involves mass communication.

Space-biased societies are hierarchical and decentralized.

Marshall McLuhan focused on the content of mass media messages.

Who coined the phrase "the medium is the message"?

Most media content today is aimed at narrow segments.This is called

The fragmentation of the mass audience into narrower segments is called _________________.

Media where the audience is passive are called cool media.

Describe the four elements of media literacy.Explain why these four elements are a hierarchy.