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    The Media of Mass Communication
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    Exam 1: Mass Media Literacy
  5. Question
    Who Coined the Phrase "The Medium Is the Message
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Who Coined the Phrase "The Medium Is the Message

Question 36

Question 36

Multiple Choice

Who coined the phrase "the medium is the message"?


A) Weaver
B) Innis
C) Barthes
D) McLuhan
E) Shannon

Correct Answer:

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