Question 1

A study of the CBS Evening News found that 60 percent of the opening stories featured the president.

Accepted Answer

A) True 
 B)False  True

Question 2

Edmund Burke referred to the media as __________________.

Accepted Answer

the fourth estate

Question 3

What did David Brock's and Matt Drudge's reports on U.S.President Bill Clinton expose?

Accepted Answer

A)  Money laundering 
B)  Political bias 
C)  A sex scandal 
D)  War mongering 
E)  Drug smuggling 
A)  Money laundering 
B)  Political bias 
C)  A sex scandal 
D)  War mongering 
E)  Drug smuggling C

Question 4

Negative ads criticize an opponent's platform.

Accepted Answer

A) True 
 B)False

Question 5

In North America,who are the primary owners of the mass media?

Accepted Answer

A)  Foreign companies 
B)  Local service providers 
C)  Both public and private corporations 
D)  Members of the upper class 
E)  Government agencies 
A)  Foreign companies 
B)  Local service providers 
C)  Both public and private corporations 
D)  Members of the upper class 
E)  Government agencies

Question 6

What name was given to the 1999 federal sponsorship scandal?

Accepted Answer

A)  Shawinigate 
B)  AdScam 
C)  Watergate 
D)  Fedgate 
E)  Whitewater 
A)  Shawinigate 
B)  AdScam 
C)  Watergate 
D)  Fedgate 
E)  Whitewater

Question 7

__________________ was the first African-American woman to lead a major presidential campaign.

Accepted Answer

The answer of __________________ was the first African-American woman to...

Question 8

Paul Lazarsfeld concluded that media influence on voters generally is

Accepted Answer

A)  direct. 
B)  indirect. 
C)  powerful. 
D)  weak. 
E)  moderate. 
A)  direct. 
B)  indirect. 
C)  powerful. 
D)  weak. 
E)  moderate.

Question 9

Chomsky and Herman use the term "manufacturing consent." Explain what this term means and how the media manufactures consent.

Accepted Answer

The term "manufacturing consent" was coi

Question 10

What lessons have been learned from recent coverage of political campaigns and election coverage?

Accepted Answer

Recent coverage of political campaigns a

Question 11

How do politicians influence media coverage? Describe the various techniques that they use.

Accepted Answer

Politicians have a significant influence

Question 12

Jürgen Habermas believes that there is now a large public sphere for real discourse.

Accepted Answer

A) True 
 B)False

Question 13

President Barack Obama used YouTube to deliver a State of the Union address in 2009.

Accepted Answer

A) True 
 B)False

Question 14

Which is easy to report but tricky and inconsistent?

Accepted Answer

A)  Photo ops 
B)  Pseudo-events 
C)  Trial balloons 
D)  Leaks 
E)  Poll results 
A)  Photo ops 
B)  Pseudo-events 
C)  Trial balloons 
D)  Leaks 
E)  Poll results

Question 15

Edmund Burke called the media "the fifth estate."

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is true about conflict?

Accepted Answer

A)  Most reporters do not recognize it. 
B)  It seldom brings about change. 
C)  Audiences do not like conflict. 
D)  It only happens in Canadian media. 
E)  It often illustrates great issues. 
A)  Most reporters do not recognize it. 
B)  It seldom brings about change. 
C)  Audiences do not like conflict. 
D)  It only happens in Canadian media. 
E)  It often illustrates great issues.

Question 17

In Canada,what is the rule concerning political advertising?

Accepted Answer

A)  Time is sold to the highest bidder. 
B)  Preference is given to the underdog. 
C)  All time must be given for free. 
D)  Coverage must be equitable. 
E)  Preference is given to the party in power. 
A)  Time is sold to the highest bidder. 
B)  Preference is given to the underdog. 
C)  All time must be given for free. 
D)  Coverage must be equitable. 
E)  Preference is given to the party in power.

Question 18

The "propaganda model" enhances diversity of opinion.

Accepted Answer

A) True 
 B)False

Question 19

What is the name of Michael Moore's Bush-bashing documentary?

Accepted Answer

A)  Bowling for Columbine 
B)  George and Me 
C)  Stupid White Men 
D)  Bush-whacked 
E)  Fahrenheit 9/11 
A)  Bowling for Columbine 
B)  George and Me 
C)  Stupid White Men 
D)  Bush-whacked 
E)  Fahrenheit 9/11

Question 20

A news report that includes email from viewers is an example of

Accepted Answer

A)  the CNN effect. 
B)  manufacturing consent. 
C)  sourcing. 
D)  instant feedback. 
E)  framing. 
A)  the CNN effect. 
B)  manufacturing consent. 
C)  sourcing. 
D)  instant feedback. 
E)  framing.

A study of the CBS Evening News found that 60 percent of the opening stories featured the president.

Edmund Burke referred to the media as __________________.

What did David Brock's and Matt Drudge's reports on U.S.President Bill Clinton expose?

Negative ads criticize an opponent's platform.

In North America,who are the primary owners of the mass media?

What name was given to the 1999 federal sponsorship scandal?

__________________ was the first African-American woman to lead a major presidential campaign.

Paul Lazarsfeld concluded that media influence on voters generally is

Chomsky and Herman use the term "manufacturing consent." Explain what this term means and how the media manufactures consent.

What lessons have been learned from recent coverage of political campaigns and election coverage?

How do politicians influence media coverage? Describe the various techniques that they use.

Jürgen Habermas believes that there is now a large public sphere for real discourse.

President Barack Obama used YouTube to deliver a State of the Union address in 2009.

Which is easy to report but tricky and inconsistent?

Edmund Burke called the media "the fifth estate."

Which of the following is true about conflict?

In Canada,what is the rule concerning political advertising?

The "propaganda model" enhances diversity of opinion.

What is the name of Michael Moore's Bush-bashing documentary?

A news report that includes email from viewers is an example of

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Filters

Exam 17: Mass Media and Governance

A study of the CBS Evening News found that 60 percent of the opening stories featured the president.

Edmund Burke referred to the media as __________________.

What did David Brock's and Matt Drudge's reports on U.S.President Bill Clinton expose?

Negative ads criticize an opponent's platform.

In North America,who are the primary owners of the mass media?

What name was given to the 1999 federal sponsorship scandal?

__________________ was the first African-American woman to lead a major presidential campaign.

Paul Lazarsfeld concluded that media influence on voters generally is

Chomsky and Herman use the term "manufacturing consent." Explain what this term means and how the media manufactures consent.

What lessons have been learned from recent coverage of political campaigns and election coverage?

How do politicians influence media coverage? Describe the various techniques that they use.

Jürgen Habermas believes that there is now a large public sphere for real discourse.

President Barack Obama used YouTube to deliver a State of the Union address in 2009.

Which is easy to report but tricky and inconsistent?

Edmund Burke called the media "the fifth estate."

Which of the following is true about conflict?

In Canada,what is the rule concerning political advertising?

The "propaganda model" enhances diversity of opinion.

What is the name of Michael Moore's Bush-bashing documentary?

A news report that includes email from viewers is an example of

Mass Media Literacy

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Filters