Exam 17: Mass Media and Governance

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Which new media relations strategy was used by the Pentagon during the Persian Gulf buildup in 1990?

(Multiple Choice)
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According to Patterson and McClure,the effect of political advertising is critical only in close campaigns.

(True/False)
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In U.S.Presidential elections,the one who spends the most always wins.

(True/False)
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When the Conservatives called Stéphane Dion "wishy-washy," this was an example of

(Multiple Choice)
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Antonio Gramsci argued that the elite rule through a process called hegemony.

(True/False)
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A __________________ is when members of the Parliamentary Press Gallery meet with politicians after Question Period.

(Short Answer)
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In Canada,who controls broadcast election advertising?

(Multiple Choice)
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By treating political campaigns as horse races,substantive issues are often underplayed.

(True/False)
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Some argue that the media act as __________________ on behalf of informed citizens in a democracy.

(Short Answer)
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Which is a staged event to attract media attention?

(Multiple Choice)
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