Question 1

What do members of the virtual world Second Life call themselves?

Accepted Answer

A)  Residents 
B)  Virtualists 
C)  Geeks 
D)  Real-lifers 
E)  Second-class citizens 
A)  Residents 
B)  Virtualists 
C)  Geeks 
D)  Real-lifers 
E)  Second-class citizens A

Question 2

In linear communication,the message goes from

Accepted Answer

A)  the sender to the receiver. 
B)  the sender to many receivers. 
C)  many senders to the receiver. 
D)  many senders to many receivers. 
E)  many senders to no receivers. 
A)  the sender to the receiver. 
B)  the sender to many receivers. 
C)  many senders to the receiver. 
D)  many senders to many receivers. 
E)  many senders to no receivers. A

Question 3

A digitization revolution,called __________________ ,is in progress.

Accepted Answer

heterogeneous

Question 4

What is the role of gatekeepers?

Accepted Answer

A)  Decide what is sent to stations and networks 
B)  Produce the content of the media 
C)  Amplify the message 
D)  Choose the medium to transmit the message 
E)  Remove noise from the message 
A)  Decide what is sent to stations and networks 
B)  Produce the content of the media 
C)  Amplify the message 
D)  Choose the medium to transmit the message 
E)  Remove noise from the message

Question 5

The iPhone and other smart phones are the first examples of wireless communication.

Accepted Answer

A) True 
 B)False

Question 6

Gatekeepers,a technologically based medium,regulators,and amplification are all parts of the _________________.

Accepted Answer

concentric

Question 7

When mass communicators themselves interfere with the success of their own messages by being sloppy,this is called

Accepted Answer

A)  background noise. 
B)  semantic noise. 
C)  channel noise. 
D)  environmental noise. 
E)  messy noise. 
A)  background noise. 
B)  semantic noise. 
C)  channel noise. 
D)  environmental noise. 
E)  messy noise.

Question 8

The introduction of electricity into mass communication occurred with the telegraph.

Accepted Answer

A) True 
 B)False

Question 9

The technology for the internet is

Accepted Answer

A)  decentralized. 
B)  centralized. 
C)  regulated. 
D)  linear. 
E)  massified. 
A)  decentralized. 
B)  centralized. 
C)  regulated. 
D)  linear. 
E)  massified.

Question 10

The earliest movies were viewed by looking into a box.

Accepted Answer

A) True 
 B)False

Question 11

The issues or events that take place in Second Life have no impact on the real world.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the origins and the various impacts of the internet.How is the internet different from other media technologies?

Accepted Answer

The origins of the internet can be trace

Question 13

Which of the following is an example of an icon of Canada?

Accepted Answer

A)  A map of Canada 
B)  A maple leaf 
C)  A beaver 
D)  Hockey 
E)  Maple syrup 
A)  A map of Canada 
B)  A maple leaf 
C)  A beaver 
D)  Hockey 
E)  Maple syrup

Question 14

The melding of print,electronic,and photographic media into digitized form is called media convergence.

Accepted Answer

A) True 
 B)False

Question 15

The American Skylab was the first human-made satellite.

Accepted Answer

A) True 
 B)False

Question 16

There are five parts to McLuhan's tetrad of media effects model.

Accepted Answer

A) True 
 B)False

Question 17

One defining characteristic of mass communication is its reliance on _________________.

Accepted Answer

The answer of One defining characteristic of mass communication is...

Question 18

Which of the following is not a part of the "tetrad of media effects"?

Accepted Answer

A)  Enhance 
B)  Obsolete 
C)  Invent 
D)  Reverse 
E)  Retrieve 
A)  Enhance 
B)  Obsolete 
C)  Invent 
D)  Reverse 
E)  Retrieve

Question 19

Steve Jobs is the founder of which company?

Accepted Answer

A)  Disney ABC 
B)  Apple Computer 
C)  Research in Motion 
D)  Dell 
E)  Warner Communications 
A)  Disney ABC 
B)  Apple Computer 
C)  Research in Motion 
D)  Dell 
E)  Warner Communications

Question 20

In Lasswell's model,a channel refers to

Accepted Answer

A)  the sender. 
B)  the receiver. 
C)  the technology. 
D)  the message. 
E)  the effect. 
A)  the sender. 
B)  the receiver. 
C)  the technology. 
D)  the message. 
E)  the effect.

What do members of the virtual world Second Life call themselves?

In linear communication,the message goes from

A digitization revolution,called __________________ ,is in progress.

What is the role of gatekeepers?

The iPhone and other smart phones are the first examples of wireless communication.

Gatekeepers,a technologically based medium,regulators,and amplification are all parts of the _________________.

When mass communicators themselves interfere with the success of their own messages by being sloppy,this is called

The introduction of electricity into mass communication occurred with the telegraph.

The technology for the internet is

The earliest movies were viewed by looking into a box.

The issues or events that take place in Second Life have no impact on the real world.

Discuss the origins and the various impacts of the internet.How is the internet different from other media technologies?

Which of the following is an example of an icon of Canada?

The melding of print,electronic,and photographic media into digitized form is called media convergence.

The American Skylab was the first human-made satellite.

There are five parts to McLuhan's tetrad of media effects model.

One defining characteristic of mass communication is its reliance on _________________.

Which of the following is not a part of the "tetrad of media effects"?

Steve Jobs is the founder of which company?

In Lasswell's model,a channel refers to

Mass Media Literacy

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters

Exam 2: Mass Media Technology

What do members of the virtual world Second Life call themselves?

In linear communication,the message goes from

A digitization revolution,called __________________ ,is in progress.

What is the role of gatekeepers?

The iPhone and other smart phones are the first examples of wireless communication.

Gatekeepers,a technologically based medium,regulators,and amplification are all parts of the _________________.

When mass communicators themselves interfere with the success of their own messages by being sloppy,this is called

The introduction of electricity into mass communication occurred with the telegraph.

The technology for the internet is

The earliest movies were viewed by looking into a box.

The issues or events that take place in Second Life have no impact on the real world.

Discuss the origins and the various impacts of the internet.How is the internet different from other media technologies?

Which of the following is an example of an icon of Canada?

The melding of print,electronic,and photographic media into digitized form is called media convergence.

The American Skylab was the first human-made satellite.

There are five parts to McLuhan's tetrad of media effects model.

One defining characteristic of mass communication is its reliance on _________________.

Which of the following is not a part of the "tetrad of media effects"?

Steve Jobs is the founder of which company?

In Lasswell's model,a channel refers to

Mass Media Literacy

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters