Exam 2: Mass Media Technology

Denotation is the same as de Saussure's idea of the signified.

One defining characteristic of mass communication is its reliance on

What is one result of the relatively low cost of internet production and delivery?

Which technology allowed the mass production of images in books,magazines,and newspapers?

A picture of a maple leaf is an icon of Canada.

A situation where every point in the network can send and receive messages is called __________________ communication.

Describe McLuhan's "tetrad of media effects." Choose one media technology and analyze its effects using this model.

Photography began as a digital process for creating and recording a visual message.

Traditional mass media have all adapted to digital technology.

Mass production of the written word was made possible by the invention of ?_________________.

The word lemon might make you think of a bitter yellow fruit.This is an example of

More than 50 years ago the Russians orbited__________________,the first human-made satellite.

Corning Glass developed __________________ capable of carrying light at incredible speeds.

Sound recording began as an electronic medium.

The Russian navy saw potential in digitized communication for a non-centralized network.

The tetrad of media effects model focuses on the meaning that users make of the message.

? Marshall McLuhan believed that we should ask questions about the impact of any new technology.His model is called the_________________.

The models of mass communication presented in this text are very good at explaining the complexities of media systems.

The first sound recording machine was the _________________,which was invented by Thomas Edison in 1877.

In the concentric circle model,the effects are at the centre.