Exam 1: Mass Media Literacy

Hundreds of serious studies have proven that media violence begets real violence.

A chuckle and a letter to the editor are both examples of

The most recent example of a medium that can unite people is the ?_________________.

Harold Innis referred to bias in time and _________________.

CRTC stands for Canadian Radio-television and _________________Commission.

The mass audience is eclectic and _________________.

The media often create controversy.

Marshall McLuhan said "All news is fake."

_________________owns TVA,the largest television network in Quebec.

The concept of a robust exchange of ideas with none barred is called the _________________.

Hot media require more thinking than cool media.

Most of our media exposure is visible and deliberate.

Mass media are not very important in modern life.

In a capitalistic environment,what is the primary driver of the behaviour of media companies?

Scholars at Ball State University in Indiana found that people are intentionally involved in a media activity during which percentage of their waking hours?

The Ball State researchers found that roughly _________________of the time people spend with mass media involves media multi-tasking.

Which term describes the concept that a robust exchange of ideas,with none barred,yields better consensus?

In general,books are a hotter medium than television.

What triggered media demassification?

Which of the following does McLuhan call "cool" media?