Exam 1: Mass Media Literacy

What is the foundation of media literacy?

A teacher lecturing to a class of students is an example of _________________ communication.

Who believed media had bias for either time or space?

Two people talking face to face is called

Mass media and mass communication mean the same thing.

What has been the most sweeping effect of mass media?

The most listened-for item in morning newscasts is the weather forecast.This is an example of media as

Harold Innis claimed that social organization was influenced by the media used.

Which of the following is highest in time bias?

Harold Innis is famous for saying "the medium is the message."

Which agency governs broadcast media in Canada?

According to Friends of Canadian Broadcasting,the Canadian media industry's main function should be

The mass media inform through

Bell Canada Enterprises (BCE)has major holdings that include CTV,Bell Internet,and the CHUM Radio Network.This is an example of

Mass communication is possible only through _________________,whether it be a printing press,a broadcast transmitter,or an internet server.

Which is a characteristic of mass audience?

Ian Morrison believes that the main function of media in Canada should be to transmit information.

Historically,print media are not very good at unification.

Interpersonal communication takes place between two people.

The mass media help unify people,such as by watching Team Canada at the Olympics.