Exam 1: Mass Media Literacy

There is no difference in how different media transmit messages.

Which term describes income derived from the audience?

Ben Bagdikian is an opponent of convergence.

Income derived from the audience is called _________________.

People need the media,but the media do not need people.

The Canadian Radio-television Telecommunications Commission regulates broadcasting in Canada.

Convergence is not an issue affecting Canadian media.

Most of our media exposure is

Possessing the knowledge to be competent in assessing messages carried by mass media is called

The conventional wisdom that media violence begets real-life violence is an example of

Mass audiences are generally similar and homogeneous.

Which term is used to describe the early 21st-century model of media cross-ownership?

What is an important issue with regards to advertising-funded media?

Media literacy requires distinguishing between messages and the messenger.

_________________is unlike other communication in that the audience is distant.

A letter to the editor is an example of _________________.

Group communication is the most intimate form of communication.

How is mass communication different from other types of communication?

Describe media economics.Include a description of the various revenue streams and the corporate structure of mass media.Give Canadian examples.

Who argued that concentrated media ownership and convergence affect the diversity of messages offered by the mass media?