Question 1

The only function of advertising is persuasion.

Accepted Answer

A) True 
 B)False

Question 2

Media literacy requires an understanding of how the media affects people.

Accepted Answer

A) True 
 B)False

Question 3

Ben Bagdikian says that conglomeration affects diversity in the media.

Accepted Answer

A) True 
 B)False

Question 4

A message intended to persuade people to buy a product is called??_________________.

Accepted Answer

The answer of A message intended to persuade people to...

Question 5

Which term is used to describe the combining of companies into larger companies?

Accepted Answer

A)  Conglomeration 
B)  Convergence 
C)  Demassification 
D)  Massification 
E)  Externalization 
A)  Conglomeration 
B)  Convergence 
C)  Demassification 
D)  Massification 
E)  Externalization

Question 6

Marshall McLuhan and Harold Innis make up which school of communication?

Accepted Answer

A)  Connotative 
B)  Canadian 
C)  Semiotic 
D)  Process 
E)  Denotative 
A)  Connotative 
B)  Canadian 
C)  Semiotic 
D)  Process 
E)  Denotative

Question 7

According to Innis,cultures that used media that were biased for space were

Accepted Answer

A)  unchanging. 
B)  stable. 
C)  decentralized. 
D)  centralized. 
E)  hierarchical. 
A)  unchanging. 
B)  stable. 
C)  decentralized. 
D)  centralized. 
E)  hierarchical.

Question 8

Media literacy focuses on the content of the message rather than on the motivation.

Accepted Answer

A) True 
 B)False

Question 9

We depend on media,and media industries depend on having an audience.This is called

Accepted Answer

A)  entertainment. 
B)  personal dependence. 
C)  persuasion. 
D)  marketplace of ideas. 
E)  symbiosis. 
A)  entertainment. 
B)  personal dependence. 
C)  persuasion. 
D)  marketplace of ideas. 
E)  symbiosis.

Question 10

What percent of Canadians rate CBC programming as good or better than good?

Accepted Answer

A)  91 percent 
B)  28 percent 
C)  65 percent 
D)  82 percent 
E)  76 percent 
A)  91 percent 
B)  28 percent 
C)  65 percent 
D)  82 percent 
E)  76 percent

The only function of advertising is persuasion.

Media literacy requires an understanding of how the media affects people.

Ben Bagdikian says that conglomeration affects diversity in the media.

A message intended to persuade people to buy a product is called??_________________.

Which term is used to describe the combining of companies into larger companies?

Marshall McLuhan and Harold Innis make up which school of communication?

According to Innis,cultures that used media that were biased for space were

Media literacy focuses on the content of the message rather than on the motivation.

We depend on media,and media industries depend on having an audience.This is called

What percent of Canadians rate CBC programming as good or better than good?

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters

Exam 1: Mass Media Literacy

The only function of advertising is persuasion.

Media literacy requires an understanding of how the media affects people.

Ben Bagdikian says that conglomeration affects diversity in the media.

A message intended to persuade people to buy a product is called??_________________.

Which term is used to describe the combining of companies into larger companies?

Marshall McLuhan and Harold Innis make up which school of communication?

According to Innis,cultures that used media that were biased for space were

Media literacy focuses on the content of the message rather than on the motivation.

We depend on media,and media industries depend on having an audience.This is called

What percent of Canadians rate CBC programming as good or better than good?

Mass Media Technology

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters