Question 1

What effect did binary signals have on the telephone network?

Accepted Answer

A)  They had no effect on the telephone network. 
B)  They were necessary for the development of the smart phone. 
C)  Landlines were no longer necessary. 
D)  More calls could be carried on the same line. 
E)  More lines could carry fewer calls. 
A)  They had no effect on the telephone network. 
B)  They were necessary for the development of the smart phone. 
C)  Landlines were no longer necessary. 
D)  More calls could be carried on the same line. 
E)  More lines could carry fewer calls.

Question 2

Mass media is built on two primary technologies-analog and digital.

Accepted Answer

A) True 
 B)False

Question 3

Because it involved print media,Gutenberg's invention had almost no social impact.

Accepted Answer

A) True 
 B)False

Question 4

Denotation is the same as de Saussure's idea of

Accepted Answer

A)  the signified. 
B)  the signifier. 
C)  connotation. 
D)  index. 
E)  icon. 
A)  the signified. 
B)  the signifier. 
C)  connotation. 
D)  index. 
E)  icon.

Question 5

Photography and movies have relied on chemical technology throughout most of their history.

Accepted Answer

A) True 
 B)False

Question 6

In web communication,the message goes from

Accepted Answer

A)  the sender to the receiver. 
B)  the sender to many receivers. 
C)  many senders to the receiver. 
D)  many senders to many receivers. 
E)  many senders to a no receivers. 
A)  the sender to the receiver. 
B)  the sender to many receivers. 
C)  many senders to the receiver. 
D)  many senders to many receivers. 
E)  many senders to a no receivers.

Question 7

The relatively low cost of internet production and delivery has resulted in the democratization of mass communication.

Accepted Answer

A) True 
 B)False

Question 8

Printing was invented by Johannes Gutenberg in the mid-1440s.

Accepted Answer

A) True 
 B)False

Question 9

The semiotic school of thought looks at

Accepted Answer

A)  the creation of meaning in communication. 
B)  the effect of filters in understanding. 
C)  the methods of message transmission. 
D)  the role of gatekeepers and regulators. 
E)  the effect of digital and wireless technologies 
A)  the creation of meaning in communication. 
B)  the effect of filters in understanding. 
C)  the methods of message transmission. 
D)  the role of gatekeepers and regulators. 
E)  the effect of digital and wireless technologies

Question 10

Many feel that Marconi is the father of telegraphy,while a Canadian,Reginald Aubrey Fessenden,is the father of radio.

Accepted Answer

A) True 
 B)False

What effect did binary signals have on the telephone network?

Mass media is built on two primary technologies-analog and digital.

Because it involved print media,Gutenberg's invention had almost no social impact.

Denotation is the same as de Saussure's idea of

Photography and movies have relied on chemical technology throughout most of their history.

In web communication,the message goes from

The relatively low cost of internet production and delivery has resulted in the democratization of mass communication.

Printing was invented by Johannes Gutenberg in the mid-1440s.

The semiotic school of thought looks at

Many feel that Marconi is the father of telegraphy,while a Canadian,Reginald Aubrey Fessenden,is the father of radio.

Mass Media Literacy

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters

Exam 2: Mass Media Technology

What effect did binary signals have on the telephone network?

Mass media is built on two primary technologies-analog and digital.

Because it involved print media,Gutenberg's invention had almost no social impact.

Denotation is the same as de Saussure's idea of

Photography and movies have relied on chemical technology throughout most of their history.

In web communication,the message goes from

The relatively low cost of internet production and delivery has resulted in the democratization of mass communication.

Printing was invented by Johannes Gutenberg in the mid-1440s.

The semiotic school of thought looks at

Many feel that Marconi is the father of telegraphy,while a Canadian,Reginald Aubrey Fessenden,is the father of radio.

Mass Media Literacy

Entertainment

Print

Sound Recording

Picturesradio

Motion Pictures

Television

The Internet

News

Public Relations

Advertising

Media Research

Media Law and Ethics

Media Effects

Global Mass Media

Mass Media and Governance

Filters