Question 1

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 2

Which of the following best describes an organic social ad?

Accepted Answer

A) Contains ad creative (image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction. 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media. 
A) Contains ad creative (image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction. 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media.

Question 3

Which type of advertising brands invites content,sets mandatory guidelines and specifications,and possibly also provides participants with selected brand assets such as footage from prior commercials that ran on TV?

Accepted Answer

A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising. 
A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising.

Question 4

Which of the following represents shared content that others can view and pass on to their respective networks?

Accepted Answer

A) Gallery. 
B) Activity stream. 
C) Brand profile. 
D) Leaderboard. 
E) Landing page. 
A) Gallery. 
B) Activity stream. 
C) Brand profile. 
D) Leaderboard. 
E) Landing page.

Question 5

Which of the following does not represent a way in which social networking sites vary?

Accepted Answer

A) Audience of specialization. 
B) The social objects that mediate the relationships among members. 
C) Degree of decentralization. 
D) Degree of specialization. 
E) Network structure. 
A) Audience of specialization. 
B) The social objects that mediate the relationships among members. 
C) Degree of decentralization. 
D) Degree of specialization. 
E) Network structure.

Question 6

Which of the following is not a way that paid ads in social media can be targeted?

Accepted Answer

A) Distribution segmentation. 
B) Geographic segmentation. 
C) Demographic segmentation. 
D) Psychographics. 
E) Behavioral targeting. 
A) Distribution segmentation. 
B) Geographic segmentation. 
C) Demographic segmentation. 
D) Psychographics. 
E) Behavioral targeting.

Question 7

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

Accepted Answer

A) Derivative branded content. 
B) Social engagement ad. 
C) Rich media. 
D) Display ads. 
E) Directed communications. 
A) Derivative branded content. 
B) Social engagement ad. 
C) Rich media. 
D) Display ads. 
E) Directed communications.

Question 8

Which of the following best describes secondary content?

Accepted Answer

A) A visual element used to change the aesthetic of a web page. 
B) An option to have one's profile reflected back to oneself from the perspective of others. 
C) A small digital badge that people can embed in emails and on websites to share their contact information and social affiliations. 
D) Enables users to project an identity more vividly to others within a community. 
E) What others create that we feel is worth redistributing to our social networks. 
A) A visual element used to change the aesthetic of a web page. 
B) An option to have one's profile reflected back to oneself from the perspective of others. 
C) A small digital badge that people can embed in emails and on websites to share their contact information and social affiliations. 
D) Enables users to project an identity more vividly to others within a community. 
E) What others create that we feel is worth redistributing to our social networks.

Question 9

Sites that are open to people who are not affiliated with the site's sponsor are considered which of the following?

Accepted Answer

A) Activity stream. 
B) Backchannel. 
C) Niche market. 
D) External social network. 
E) Internal social network. 
A) Activity stream. 
B) Backchannel. 
C) Niche market. 
D) External social network. 
E) Internal social network.

Question 10

Which of the following is the goal of OpenID,an authentication protocol that works across participating sites and helps minimize the switching cost problem?

Accepted Answer

A) Activity streaming. 
B) Ambient intimacy. 
C) Identity reflection. 
D) Internal social networking. 
E) Identity portability. 
A) Activity streaming. 
B) Ambient intimacy. 
C) Identity reflection. 
D) Internal social networking. 
E) Identity portability.

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Which of the following best describes an organic social ad?

Which type of advertising brands invites content,sets mandatory guidelines and specifications,and possibly also provides participants with selected brand assets such as footage from prior commercials that ran on TV?

Which of the following represents shared content that others can view and pass on to their respective networks?

Which of the following does not represent a way in which social networking sites vary?

Which of the following is not a way that paid ads in social media can be targeted?

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

Which of the following best describes secondary content?

Sites that are open to people who are not affiliated with the site's sponsor are considered which of the following?

Which of the following is the goal of OpenID,an authentication protocol that works across participating sites and helps minimize the switching cost problem?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

Scandal fans associate themselves as Gladiators and feel a sense of belonging with other Gladiators.Which fandom characteristic is this an example of?

Which of the following best describes an organic social ad?

Which type of advertising brands invites content,sets mandatory guidelines and specifications,and possibly also provides participants with selected brand assets such as footage from prior commercials that ran on TV?

Which of the following represents shared content that others can view and pass on to their respective networks?

Which of the following does not represent a way in which social networking sites vary?

Which of the following is not a way that paid ads in social media can be targeted?

Which of the following is one way to seed content using the network and refers to newsfeed stories of brand interactions?

Which of the following best describes secondary content?

Sites that are open to people who are not affiliated with the site's sponsor are considered which of the following?

Which of the following is the goal of OpenID,an authentication protocol that works across participating sites and helps minimize the switching cost problem?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters