Question 1

Which type of social networking site is differentiated by an emphasis on some common hobby,interest,or characteristic that draws members to the site?

Accepted Answer

A) Decentralized network. 
B) Vertical network. 
C) Parallel network. 
D) Centralized network. 
E) Focused network. 
A) Decentralized network. 
B) Vertical network. 
C) Parallel network. 
D) Centralized network. 
E) Focused network.

Question 2

People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

Accepted Answer

A) Brand profile. 
B) Derivative branded content. 
C) Brand engagement. 
D) Friendvertising. 
E) Participatory advertising. 
A) Brand profile. 
B) Derivative branded content. 
C) Brand engagement. 
D) Friendvertising. 
E) Participatory advertising.

Question 3

A brand's use of social networking to build earned media value is also known as which of the following?

Accepted Answer

A) Rich Media. 
B) Skins. 
C) Statuscasts. 
D) Derivative Branded Content. 
E) Friendvertising. 
A) Rich Media. 
B) Skins. 
C) Statuscasts. 
D) Derivative Branded Content. 
E) Friendvertising.

Question 4

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 5

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 6

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

Accepted Answer

A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement. 
A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement.

Question 7

When brands create brand profiles within selected social networking communities,what does the brand act as in the network's social graph?

Accepted Answer

A) Theme. 
B) Skin. 
C) Node. 
D) Seed. 
E) Badge. 
A) Theme. 
B) Skin. 
C) Node. 
D) Seed. 
E) Badge.

Question 8

Which of the following is not a characteristic of Roger's diffusion of innovations theory?

Accepted Answer

A) The relative advantage of the innovation. 
B) The ability to observe and try the innovation. 
C) The innovation's compatibility. 
D) The innovations complex functionality. 
E) The innovations simplicity of use. 
A) The relative advantage of the innovation. 
B) The ability to observe and try the innovation. 
C) The innovation's compatibility. 
D) The innovations complex functionality. 
E) The innovations simplicity of use.

Question 9

What type of advertising is based on a form unique to the vehicle within which it is placed?

Accepted Answer

A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising. 
A) Native advertising. 
B) Participatory advertising. 
C) Display ads. 
D) Social interaction. 
E) Social media advertising.

Question 10

Which of the following best describes a social engagement ad?

Accepted Answer

A) Contains ad (creative image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media. 
A) Contains ad (creative image and text),along with an option to encourage the viewer to engage with the brand. 
B) Includes ad creative,an engagement device,and personalized referral content from people in the viewer's network. 
C) Is shared on a person's activity stream following a brand interaction (such as liking the brand). 
D) Motivates the receiver to get involved with the message and help spread it to others. 
E) Occurs when an opinion leader publishes brand-relevant content,such as a blog post in social media.

Question 11

Which of the following best describes the term 'social sharing'?

Accepted Answer

A) A site that consists of broadcast updates to your news feed. 
B) News feed that social networks use to establish an ongoing point of connection between network nodes. 
C) A tool for reminding someone to socialize. 
D) Features that provide people with the tools they need to reveal elements of their digital identities. 
E) A feature that highlights the best participants who contribute to sites. 
A) A site that consists of broadcast updates to your news feed. 
B) News feed that social networks use to establish an ongoing point of connection between network nodes. 
C) A tool for reminding someone to socialize. 
D) Features that provide people with the tools they need to reveal elements of their digital identities. 
E) A feature that highlights the best participants who contribute to sites.

Question 12

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 13

Assuming the brand's personal is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Accepted Answer

A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement. 
A) Message internalization. 
B) Return on emotion. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement.

Question 14

Which fandom characteristic defined as fans becoming involved in the creation of content related to the object?

Accepted Answer

A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production. 
A) Emotional engagement. 
B) Self-identification. 
C) Cultural competence. 
D) Auxiliary consumption. 
E) Production.

Question 15

The 'Name Lab' app gave Breaking Bad fans a reason to interact with the brand and resulted in a segment of produced content that can be shared online using social networks.This is an example of which of the following?

Accepted Answer

A) Experience App. 
B) Clickthrough App. 
C) Seed App. 
D) Responsive Device App. 
E) Branded App. 
A) Experience App. 
B) Clickthrough App. 
C) Seed App. 
D) Responsive Device App. 
E) Branded App.

Question 16

Developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,and then give their changes away for free.This is also known as which of the following?

Accepted Answer

A) An activity stream. 
B) The backchannel. 
C) An internal social network. 
D) The open source model. 
E) A niche market. 
A) An activity stream. 
B) The backchannel. 
C) An internal social network. 
D) The open source model. 
E) A niche market.

Question 17

Which of the following refers to a set of common APIs which enable developers to write software for applications that will run on multiple social websites?

Accepted Answer

A) OpenSocial code. 
B) Brand profile. 
C) Synchronous communication. 
D) Derivative branded content. 
E) Embed code. 
A) OpenSocial code. 
B) Brand profile. 
C) Synchronous communication. 
D) Derivative branded content. 
E) Embed code.

Question 18

Which of the following is not an example of social sharing?

Accepted Answer

A) Link to a celebrity blog. 
B) A photo you shared on Instagram last week. 
C) The Harlem Shake video. 
D) Your high school year book. 
E) A brand you 'like' on Facebook. 
A) Link to a celebrity blog. 
B) A photo you shared on Instagram last week. 
C) The Harlem Shake video. 
D) Your high school year book. 
E) A brand you 'like' on Facebook.

Question 19

Which of the following refers to a type of app that fits strategically with the brand and consumer needs?

Accepted Answer

A) Brand butler. 
B) Brand fan. 
C) Brand engagement. 
D) App store. 
E) Application expert. 
A) Brand butler. 
B) Brand fan. 
C) Brand engagement. 
D) App store. 
E) Application expert.

Question 20

Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

Accepted Answer

A) Message internalization. 
B) Real-Time marketing. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement. 
A) Message internalization. 
B) Real-Time marketing. 
C) Earned reach. 
D) Fandom. 
E) Brand engagement.

Which type of social networking site is differentiated by an emphasis on some common hobby,interest,or characteristic that draws members to the site?

People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

A brand's use of social networking to build earned media value is also known as which of the following?

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

When brands create brand profiles within selected social networking communities,what does the brand act as in the network's social graph?

Which of the following is not a characteristic of Roger's diffusion of innovations theory?

What type of advertising is based on a form unique to the vehicle within which it is placed?

Which of the following best describes a social engagement ad?

Which of the following best describes the term 'social sharing'?

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Assuming the brand's personal is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Which fandom characteristic defined as fans becoming involved in the creation of content related to the object?

The 'Name Lab' app gave Breaking Bad fans a reason to interact with the brand and resulted in a segment of produced content that can be shared online using social networks.This is an example of which of the following?

Developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,and then give their changes away for free.This is also known as which of the following?

Which of the following refers to a set of common APIs which enable developers to write software for applications that will run on multiple social websites?

Which of the following is not an example of social sharing?

Which of the following refers to a type of app that fits strategically with the brand and consumer needs?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters

Exam 5: Social Communities

Which type of social networking site is differentiated by an emphasis on some common hobby,interest,or characteristic that draws members to the site?

People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

A brand's use of social networking to build earned media value is also known as which of the following?

Which of the following is a fan characteristic that refers to the fan who personally and publicly identifies with like-minded fans?

Fans of Scandal can buy clothes,mugs,and other items that sport the show's logo.Which fandom characteristic is this an example of?

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

When brands create brand profiles within selected social networking communities,what does the brand act as in the network's social graph?

Which of the following is not a characteristic of Roger's diffusion of innovations theory?

What type of advertising is based on a form unique to the vehicle within which it is placed?

Which of the following best describes a social engagement ad?

Which of the following best describes the term 'social sharing'?

In Scandal some fans may feel that they relate to one or more of the characters.This is most likely an example of which fandom characteristic?

Assuming the brand's personal is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

Which fandom characteristic defined as fans becoming involved in the creation of content related to the object?

The 'Name Lab' app gave Breaking Bad fans a reason to interact with the brand and resulted in a segment of produced content that can be shared online using social networks.This is an example of which of the following?

Developers post their programs on a public site and a community of volunteers is free to tinker with them,develop other applications using the code,and then give their changes away for free.This is also known as which of the following?

Which of the following refers to a set of common APIs which enable developers to write software for applications that will run on multiple social websites?

Which of the following is not an example of social sharing?

Which of the following refers to a type of app that fits strategically with the brand and consumer needs?

The Horizontal Revolution

Strategic Planning With Social Media

Social Consumers

Social Publishing

Digital Communities

Social Entertainment

Social Commerce

Social Media for Consumer Insight

Social Media Metrics

Filters