Exam 3: Network Structure and Group Influences in Social Media

Which type of online community selectively allows access to only some people and may offer a high degree of social capital to the lucky few who pass the test?

What type of marketing tends to be more reliable and trustworthy than messages from more formal marketing channels?

Which online community characteristic specifies that communities thrive on communications among members?

Which of the following best completes the following sentence,'______ refers to posts written with all capital letters to express anger.'?

Social networks can be diagrammed to illustrate the interconnections of network units.LinkedIn members represent ______ who are connected via ______.

Which of the following proposes that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people?

Michelle posts a picture of her engagement ring on Facebook this past weekend and her brother,best friend,intramural volleyball teammates and many more post comments and like the picture to congratulate her.In social network terms,this exchange of pictures and comments on Facebook represents which of the following?

People who influence others with their natural persuasive power are referred by Malcolm Gladwell as which of the following?

One factor that drives Facebook's success is that it allows users to share photos,live video,events,quizzes,etc.What is this exemplary of?

Which of the following best completes the statement,'A(n)______ is an exposure to a brand via another person or social sharing.'?

Which of the following ties the site relationships to a specific object,such as photos of people's dogs or bookmarked websites that provide details about the history of alternative music?

In Malcolm Gladwell's popular book The Tipping Point,he posits that three factors work to "tip" a trend,in other words to ignite interest in an idea,behavior,or product.Which of the following make up the three?

Rules that govern behavior are also known as which of the following?

Which term is used to describe 'any cost attributed to creating campaign assets,planning,or managing the campaign'?

Which of the following terms identifies a group of people who come together for a specific purpose,who are guided by community policies,and who are supported by internet access that enables virtual communication?

Which of the following completes the statement,'In social media these flows of communication go in many directions at any point in time and often on many platforms - a condition we term ______.'?

Michelle has a conversation online with Mike,a prospective dating partner on Match.com.During the chat,they arrange to meet at Starbucks for coffee.In social network terms,which of the following is Michelle and Mike's online chat?

Which of the following completes the statement,'______ is based on the shared beliefs,relationships,and actions of those in the community such that norms,behaviors,and values held and shared by individuals ultimately support a community reputation.'?

Which of the following terms refers to when a piece of information triggers a sequence of interactions?

Which of the following best completes the statement,'______ proposed that a small group of influencers are responsible for dissemination of information because they can modify the opinions of a large number of other people.'?